Indoor Location & Commerce Platform

Indoor Venue Data:Indoor Maps

Rich Indoor POIsIn-Store Search API

SDKMay 2013Kris Kolodziej, VP Location Services

©aisle411 2013 - Confidential

Location Intelligence 2013

aisle411 Reach & Headlines

aisle411: 12,000 + Indoor Retail Locations

More retailer item level searchable maps than Google and

Bing combined Headlines:

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• In-store Location platform is live in over 12,000 retail locations

• Trusted by leading retailers – multiple Top 10 US retailers

• Core value: organizing and enhancing in-store product location data for use on mobile applications

• Offer licensed technology to retailers

• Founded in 2008

©aisle411 2013 - Confidential

Company Snapshot

The Problem

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Retailers Lose Up to 20% of their revenue due to “Walk-outs” where shoppers are leaving the store without buying what they intended.

20%Walking out the door.

Raising the bar on search and navigation indoors.

Confidential © aisle411 Inc. 2013 - All Rights Reserved

aisle411 is the clear market leader powering over 12,000 retail locations.

The Market Leader

Major Market Shift in Shopper Behavior

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Unique and Powerful Product

“Search-in-a-store” is different than search

online.

Shoppers get answers fast, with one search.

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aisle411 Business Model is Linked to Data Quality

Collect, Organize and Monetize indoor location data

through a mobile platform.

Collect Organize Monetize

Indoor Location Data

Proprietary data conversion tools result in rich and high quality data

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aisle411 Products

Products

Store Maps SDK/APIs

In-Store Product Search API

Product Recommendations Ad SDK

Locate Offers/Weekly Ads

In-Store Geo-Fence Alerts API (private beta)

aisle411 creates interactive smart, shop-able maps by layering searchable item level product location data within dynamic maps.

Floor Map In-Store Inventory Product Location & Sub-Location

Point of Interest Data

Indoor Positioning Wi-fi Signatures

Technology: Unique Data Layering

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aisle411 Data Layers

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Indoor Location Positioning* RF Fingerprinting data

Analytics• User insights (Location, Search)

Ad layer• Product related ads &coupons (Sponsored Pins)

Products• Aisle, location in the aisle

Indoor POIs • Bathrooms, store sections, aisles etc

Indoor Routing Info (Wayfinding)

Indoor Maps* PNG, XML

POIs for Retail Stores• Name, Address, Lat/Lon, Hours, Phone #s, etc

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Growing Map Coverage (US)

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Current retail distribution includes 12,000+ stores in grocery, drug, home improvement

Indoor POI Data & Product Search Data (US)

aisle411 venue maps avg. 120 Indoor.

aisle411 unique search technology allow users to search UPC specific, generic or brand names and get quick location results.

Over 1.5MM UPC’s mapped to sections of aisles.

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Location and Intent Relevant Recommendations

• aisle411 Ad SDK delivers relevant items that can be instantly added to a list or loyalty card.

• A search for Band Aid can recommend Breathe Right strips which can be added to a list, mapped, or offer product information.

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Sponsored Pins - Example

Monetize With Brands

• aisle411 offers in-map location intelligent sponsored pin drops.

• Retailers can manage these offers through the aisle411 ad web-portal.

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Setup:• Geo-fences are setup using aisle411 map

context, knowing where the pharmacy, cooler area, checkout area, are located, or even products inside aisles.

• Leverages existing WiFi AP’s inside venue and motion sensors in the device

Functionality• On Androids (WiFi turned on):

• Accuracy: 3-10m • Store-presence & zone-level • Indoor Geo-Fences• Dwell times• In-app triggers

• On iPhones (logged onto WiFi): • Store-presence• Store geo-fence• Dwell times• In-app triggers

In-Store Geo-Fence Alerts

Respond to shopper location

Live Demo (video) of aisle411 app (private beta) working with geo-fence alerts:http://www.youtube.com/watch?v=PRoHokuZVDI&feature=youtu.be

geo-fence #1

geo-fence #3

geo-fence #2

geo-fence #4

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Aisle411 maps are data & context-rich, enabling the setup of indoor geo-fences around indoor POIs

Indoor Location Geo-fence

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aisle411 data is inside apps that total over 30M downloads

Apps using aisle411 Dataaisle411 app Hy-Vee AppFirst Robotics AppWalgreens App

eBay Redlaser App

Many more coming in 2013!

©aisle411 2013 - Confidential

Summary: aisle411 advantages

Data Integrity, Quality, Richness, Freshness

1. aisle411 has been refining the in-store search and location data solution for over four years.

2. aisle411 is proven, data is used in leading apps: Walgreens, eBay Redlaser, etc

3. aisle411 data has been sourced directly from aisle411’s retail partners. aisle411 works with its retail partners as its trusted map and data provider and they in turn count on aisle411 to be responsible for providing updated maps that are accurate and updated to aisle411’s trusted map and data partners.

4. aisle411 is tied into retailers space planning software systems that allow us to scale fast, maintain accurate updates and connect the store's UPC data along with POIs and a robust search solution to the map data.

5. aisle411 data is searchable and users get answers fast, with one search, the way they want it in a store. aisle411 has over 500K search terms.

*National consumer research and in-store focus group studies show that “search-in-a-store” has far different meaning than search-online.

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Solution – aisle411

• Proven Solutions to:• Organize data• Robust product search• Simple mobile search results• Ability to scale and update consistently

• IOS – Android - Web

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The mobile in-aisle shopping platform

Changing the Game of In-store Shopping