Test Marketing Strategies

Submitted by_Akshee Jain

CURRENT SCENARIO

STRATEGIES

Mini Stalls

Voting

Evaluation

Mini Stalls

Sales

Evaluation

1. Mini Launch

Organize picnics or 1 day long recreational activity camp for kids

Offer different flavours for free and charge for conventional flavours

Analyze the salesObserve which new flavour was preferred the

mostAlso, compare the sales of new flavours with

sales of conventional flavoured chips to predict the sales in the actual market

2. Target the kids

STRATEGIES

Introduce new packaging styles like ‘Pringles’Launch in diff erent sizes at diff erent pricesAnalyze the sales

STRATEGIES

3. Packaging

THANK YOU