@RADISHLAB

FULL SERVICE CREATIVE AGENCY FOR SOCIAL IMPACT, LOCAL AND GLOBAL

GREAT DESIGN FOR

NICE PEOPLE

WE BELIEVE THAT GOOD STORYTELLING, SMART DESIGN, AND THE RIGHT TECHNOLOGY WILL SOLVE THE WORLD’S TOUGHEST CHALLENGES.

BORN IN BROOKLYN

BORN AND RAISED IN BROOKLYN

AND NOW IN BERLIN

STORYTELLING WITH DATA: THREE CASE STUDIES AND SOME LESSONS

WHAT IS A DATASTORY

THE GIST: EVERYONE HAS DATA AND BIG DATA AND SMALL DATA BOTH WORK

THE CASE STUDIES

WE LEARNED: + NARROW THE DATA MORE THAN YOU THINK + INTUITUVE IS NOT INTUITIVE IF YOU HAVE TO EXPLAIN IT + ASK WHY PEOPLE WILL CARE + SQUINT AND SEE IF IT MAKES SENSE

WE LEARNED: + SOMETIMES YOU HAVE TO WORK FOR THE STORY + KILL YOUR DARLINGS + DEEP DIVE FOR DEEP DATA + TO APPLY THE RULE OF 6,30,60+ + AND THE DINNER PARTY TAKEAWAY

WE LEARNED: + SIMPLE CAN BE BEAUTIFUL + TIMING IS IMPORTANT + PERSONALIZATION ENGAGES + TECHNOLOGY APPROACH MATTERS

www.radishlab.de alana@radishlab.com @radishlab