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@RADISHLAB
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FULL SERVICE CREATIVE AGENCY FOR SOCIAL IMPACT, LOCAL AND GLOBAL
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GREAT DESIGN FOR
NICE PEOPLE
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WE BELIEVE THAT GOOD STORYTELLING, SMART DESIGN, AND THE RIGHT TECHNOLOGY WILL SOLVE THE WORLD’S TOUGHEST CHALLENGES.
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BORN IN BROOKLYN
BORN AND RAISED IN BROOKLYN
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AND NOW IN BERLIN
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STORYTELLING WITH DATA: THREE CASE STUDIES AND SOME LESSONS
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WHAT IS A DATASTORY
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THE GIST: EVERYONE HAS DATA AND BIG DATA AND SMALL DATA BOTH WORK
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THE CASE STUDIES
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WE LEARNED: + NARROW THE DATA MORE THAN YOU THINK + INTUITUVE IS NOT INTUITIVE IF YOU HAVE TO EXPLAIN IT + ASK WHY PEOPLE WILL CARE + SQUINT AND SEE IF IT MAKES SENSE
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WE LEARNED: + SOMETIMES YOU HAVE TO WORK FOR THE STORY + KILL YOUR DARLINGS + DEEP DIVE FOR DEEP DATA + TO APPLY THE RULE OF 6,30,60+ + AND THE DINNER PARTY TAKEAWAY
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WE LEARNED: + SIMPLE CAN BE BEAUTIFUL + TIMING IS IMPORTANT + PERSONALIZATION ENGAGES + TECHNOLOGY APPROACH MATTERS
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www.radishlab.de [email protected] @radishlab