LOOKS—Fashionable clothing and functional gearfor travelers.

FINDS—The latest in gear, apps and accessories.

IN PLAY—Sports, athletes and sporting events.

FIT—Health tips and fi tness recommendationsfor everyday fl yers.

WHEELS—Autos update.

PERSONALITY PROFILEIn-depth profi les of West Coast personalities, including actors, musicians, athletes and prominent business leaders who are grounded in the authentic, caring and sometimes unconventional attitudes characteristic of the West Coast.

NEAR & FAR A focus on domestic and international travel destinations chock-full of suggestions for what to see and do, helping readers “travel like a local.”

DISTINCTIVE DESTINATIONS & TOPICSA variety of travel destinations and other topics guaranteed to inspire and inform curious travelers.

HERE & NOW - Every monthly issue

Celebrating the intriguing character of the hometown areas of Alaska Airlines: Seattle and Portland, as well as cities in Alaska and California, where favorite foods, music, excursions and daily adventures will be highlighted and explored.

Alaska Beyond Magazine • 2018

Alaska Beyond Magazine represents the voice and personality of Alaska Airlines. Upbeat, genuine and authentic, its content is written from a West Coast perspective that gets below

the surface and provides meaningful insights to inspire more than 2.2 million flyers every month.

INSIDE ALASKA AIRLINESWHAT’S NEW—The latest Alaska Airlines events, accomplishments and accolades.

PEOPLE BEHIND THE SPIRIT—Profi les of Alaska Airlines “Legends of Customer Service.”

CREW TIPS—Alaska Airlines employees reveal their takes on traveling like a pro.

AIRLINE 101—A behind-the-scenes look at what makes Alaska Airlines work.

COMMUNITY—Alaska Airlines reaching out.

OLD-SCHOOL—Lighthearted celebrations of AlaskaAirlines’ rich 85-year history.

ON POINTFRESH TAKES—Guest chefs speak their minds on the dynamic intersection of food and travel.

VIEW—Exploring art and entertainment scenes, up-and-coming artists, musicians and cultural trend setters.

SAVVY TRAVELER—Travel consultant and frequent fl yer Johnny Jet o� ers spot-on travel advice.

THE FEEDA rotating series of short takes on travel, lifestyleand trending culture:

THE MIX—Arts and cultural events throughout the Alaska Airlines route system.

IN FOCUS—Profi les of innovators and thought shapers.

#WEEKENDWANDERER—Three-day trips brought to life with eye-catching images and clever travel ideas.

WHEN IN …—Local gems, trends and happenings to explore while in a favorite city.

OUT & ABOUT—Exploring a city in two ways: urbantours and hiking excursions just outside of town.

PLATES & POURS—Getting to know a destination through its food and beverages.

LIKES—Trending adventures, beaches, food, short getaways, shopping and much more. Seattle Portland Alaska California

PRELIMINARY (Page 1 of 2)

FEATURED IN EACH MONTHLY ISSUE

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JANUARYCalifornia BusinessHigher EducationBusiness Meeting Tips

FEBRUARYInland NW SpotlightAlaskaRomantic Hawai’i

MARCHCalifornia DreamingHome DesignHealth & Wellness

APRILNational Parks/SustainabilityGolfSan Diego

MAY Seattle / Puget Sound AreaWest Coast WinesSports Tourism

JUNESpotlight on WashingtonPortland CultureAlaska

JULYLos AngelesSecond-Home Real EstateAlaska

AUGUSTOregon RevealedSan Francisco Bay AreaMileage Plan Partner Guide

EDITORIAL HIGHLIGHTS

Alaska Beyond Magazine • 2018

FLYER GUIDEValuable information about the Alaska Airlines infl ight experience, including alaskaair.com, airport services, Alaska’s fl eet, beverage o� erings, infl ight entertainment, Mileage Plan, global partners, airport maps and more than 115 destinations served by Alaska Airlines.

FUN AND AMUSEMENTGames—In addition to a crossword puzzle, the Games section includes Sudoku and brain-teasing content.

#iFlyAlaska—The fi nal editorial page in the magazine focuses on a single photo, or a montage of photos, drawn from the #iFlyAlaska hashtag.

11.17

PRELIMINARY (Page 2 of 2)

FEATURED IN EACH MONTHLY ISSUE

SEPTEMBERWine CountryBack to School/EducationMexico Travel

OCTOBERBest of CaliforniaResort Real EstatePortland Business

NOVEMBERWinter SportsCoachella Valley/Palm SpringsHoliday Gift Guide

DECEMBERNW GetawaysPhilanthropy-Giving BackExplore Mexico

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ALOHA SPIRIT

Alaska celebrates 10 years of serving Hawai‘i

ONLY IN DUBAIA city that thrives

on reinventing itselfPAGE 110

MAGAZINE OCTOBER 2017

JACKJOHNSONJACKHawai‘i musician inspires

action around the planet

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KRISTEN BELLHOLLYWOOD STAR BALANCES IT ALL WITH HUMOR AND WIT

WEEKEND WANDERER:Santa Barbara PAGE 50

HERE & NOW: Seattle’s South Lake Union PAGE 97

HAWAI‘I: IslandRomance PAGE 121

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MAGAZINE SEPTEMBER 2017

INSPIRED EDUCATION: Fostering a

lifetime of learning

AUTHENTIC SINGAPORE:Discovering the city’s

cultural treasures

CHASING DREAMS SEATTLE QUARTERBACK

RUSSELL WILSON MOTIVATES A NEW GENERATION

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LocaL FLavors: Finding the best in West Coast cuisine

GLobaL TraveL:Mileage Plan helps you experience the world

pAGE 110

Top Chef Champ Brooke Williamson,

and niCk roBerts

HomeCooking

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Let it snow Top resorts for

winter fun pAGE 94

wish ListCelebrating the season of giving

pAGE 104

emmy-winning actor is equally at home playing a quirky dad or a world leader

John lithgow

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