albert seltz albert seltz. history: –different periods: 0 to today –famous people: bartholdi,...
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ALBERT SELTZALBERT SELTZ
• History:– Different Periods: 0 to today– Famous People: Bartholdi,
Gutenberg, Calvin
• Heritage:– Architecture– Fortified Castles– Religious Heritage– Factory: Beer, Fisher, Kronenbourg
• Gastronomy:– Famous dish: Choucroute, Tarte
Flambee, Munster Cheese, Charcuterie, Foie Gras
– Restaurants: 3 stars Michelin l’Auberge de l’Ill, Au Crocodile
ALSACEALSACE
Culture
• Climate: Continental• Topography: Mountains &
Valleys• Superficy: 120 km long, 10km
wide• 15,000 ha• Production: 160,000 Million
bottles• Producers: 1,000• Grapes: 7 authorized varietals• 5 Appellations
Culture Grapes / Regions
ALSACEALSACE
• History: in Mittelbergheim Since 1576, 14th Generation
• Artisan Winery: 12ha/100,000 bottles• Vineyards: Sust. Organic, Low yields• Vinification: Non-Interventionist• Core Product: Sylvaner• Wines: 3 Segments, 9 sku
– Reserve Wines:• Sylvaner de Mittelbergheim• Riesling Reserve• Gew. Reserve• Pinot Blanc Reserve
– Grand Cru:• Sylvaner Sono Contento V.V.• Riesling Zotzenberg• Gew. Zotzenberg
– Late Harvest:• Sylvaner Colline Aux Poiriers• Pinot Gris Selection des Grains Nobles
ALBERT SELTZALBERT SELTZ
Culture Grapes / Regions Producer
PINOT BLANC
Producers Regular Price Sale Price
Hugel Cuvee Gentil $ 12.99 $ 10.99
Trimbach $ 12.99 $ 10.99
Albrecht Lucien Cuvee Balthazar $ 12.99 $ 9.99
Beyer Leon $ 12.99 $ 10.99
Lorentz Gustav $ 12.99 -
Kuentz-Bas $ 13.99 $ 11.99
Paul Blanck $ 14.99 $ 12.99
Mure Rene $ 14.99 $ 11.99
Schlumberger Domaine $ 14.99 $ 10.99
Albert Seltz $ 14.99 $ 12.99
Deiss Marcel $ 15.99 $ 13.50
Albert Mann $ 16.99 $ 14.99
Bott-Geyl $ 16.99 $ 12.99
Kreidenweiss Marc $ 19.99 -
Boxler $ 22.99 $ 18.99
BRAND ANALYSISBRAND ANALYSIS
Culture Grapes / Regions Producer
Market Position: Just above the major brands Hugel, Trimbach, Albrecht, Leon Beyer…. And with the boutique
Alsace producers like Deiss, Blanck, Rene Mure, Albert Mann...
New comer, smaller house, alternative to the usual, great quality
Brand Analysis
GEWURZTRAMINER
Producers Regular Price Sale Price
Lorentz Gustav $ 14.99 -
Albert Seltz 15.99 13.99
Trimbach $ 15.99 $ 13.99
Albrecht Lucien $ 15.99 $ 10.99
Beyer Leon $ 16.99 -
Mure Rene $ 17.99 -
Hugel $ 19.99 $ 17.99
Paul Blanck $ 19.99 $ 16.99
Albert Mann $ 19.99 $ 15.99
Schlumberger Domaine $ 21.99 -
Boxler $ 24.99 -
Kuentz-Bas $ 27.00 -
Market Position: High On-Premise and retail opportunities.
90% of basic Gewurztraminer Alsace growers on the national market are selling this varietal between
$15.00 and $20.00 Retail.One of the best value Gew. on the market.
RIESLING
Producers Regular Price Sale Price
Lorentz Gustav $ 13.99 -
Trimbach $ 14.99 $ 12.99
Albrecht Lucien $ 14.99 $ 11.99
Kuentz-Bas $ 14.99 -
Bott-Geyl $ 14.99 $ 12.99
Albert Seltz $ 14.99 $ 12.99
Beyer Leon $ 16.99 $ 14.99
Hugel $ 16.99 $ 12.99
Mure Rene $ 17.99 $ 14.99
Schlumberger Domaine $ 17.99 $ 14.99
Paul Blanck $ 18.99
Boxler $ 31.99 $ 28.99
BRAND ANALYSISBRAND ANALYSIS
Culture Grapes / Regions Producer
Market Position: Good Value wine, in the same price
range with Trimbach, Kuentz-Bas, and Lucien Albrecht.
GREAT PRICE/QUALITY RATIO
Brand Analysis
Market Position:
It should be our niche varietal, eclectic type but approachable. Our direct competitors in price and
quality are: Used to be 1st Pierre Frick (No Importer) and 2nd Domaine Ostertag for basic
Sylvaner. Albert’s wine will be in between in terms of price.
SYLVANER
Producers Regular Price Sale Price
Pierre Frick $ 11.99 -
Domaine Schlumberger $ 13.99 -
Albert Seltz $ 14.99 12.99
Barmes-Buecher Rosenberg $ 15.99 $ 11.99
Domaine Ostertag (V.V.) $ 17.99 $ 14.99
Domaine Weinbach $ 17.99 -
Domaine Dirler-Cade $ 19.99 -
• Goal:– 3,000 cases national
• Promotion:– Sylvaner Trip, target Press and Key accounts
• May (2) markets• September (2) markets
• Introduction:– Zotzenberg Grand Cru Sylvaner 2005 in April– Sono Contento Vertical ’95 to ’01 in NJ in March– Reserve Wines 2006 vintage, all in April
• Pricing:– No Increase during 2007!!!!
2007 PLAN2007 PLAN
Culture Grapes / Regions Producer Brand Analysis 2007 Plan