alberta 2009 - 5 pillars of internet fundraising
DESCRIPTION
Slides from the 5 Pillars of Internet Fundraising workshop in Calgary & Edmonton, Alberta (November 2009). Join Owen Charters, Executive Director of CanadaHelps, for an engaging webinar on online fundraising fundamentals. What does it take to successfully fundraise and market your organization online? Why do you have to ‘let go’ of the brand, and how do you do that? How do you make your “Donate Now” button a real call to action? Learn how to use your existing powerful strategies in the online world and build a successful Web 2.0 campaign, enabling you to be a good fundraiser and an even better marketer.TRANSCRIPT
139
Five Pillars of Internet Fundraising
What We’ll Cover
• Fundraising 1.0 and 2.0
• Pillar 1: Don’t forget to ask
• Pillar 2: Get data, make mistakes
• Pillar 3: Steal from Goliath
• Pillar 4: Build a campaign
• Pillar 5: Let Go
Fundraising 1.0
EventsDirect Response/
Annual
Major &
Planned Gifts
Services &
MembersOnline
Fundraising & Revenue Programs
Telephone
In-Person
Prospects
E-mail?
Fundraising 2.0
EventsDirect Response/
Annual
Major &
Planned Gifts
Services &
Members
Fundraising & Revenue Programs
Telephone
In-Person
Prospects
Online
PILLAR 1.0 OF INTERNET FUNDRAISING
Don’t forget to ask.
Where’s your button?
Put your Donate Now button everywhere. Always be asking.
The Donate Now button
• More pervasive than a magazine subscription card
• Less annoying – never ends up in your lap
Donors love monthly giving, especially online
Go where your donors are
PILLAR 2.0 OF INTERNET FUNDRAISING
Get data, make mistakes
155
If you’ve ever done off-line printing, you can do online too…
• Don’t be good at technology.
PILLAR 3.0 OF INTERNET FUNDRAISING
Steal from Goliath
“You are only as good as the obscurity of your sources”
- Richard Serra, American minimalist sculptor
•Environmental & International Development
organizations tend to be the earliest
adopters and integrators of
online tools and are strong online
fundraisers
PILLAR 4.0 OF INTERNET FUNDRAISING
Build a Campaign
Be a good fundraiser.
Be a better marketer.
Tell them a compelling story.
What’s your story?
PILLAR 5.0 OF INTERNET FUNDRAISING
Let go
Keep your messaging strong and consistent.
Your turn