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#INBOUND16 CREATING MOMENTUM Mobilize, Motivate and Maximize Impact to Make Your Organization Unstoppable Alesia Latson

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    CREATING MOMENTUM

    Mobilize, Motivate and Maximize Impact to Make Your Organization Unstoppable

    Alesia Latson

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    CREATING MOMENTUM

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    AGENDA

    Creating Momentum/Becoming Unstoppable

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    1ATTRACTING CRITICAL MASS

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    What does it take

    To attract the critical mass you

    need?

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    We are attracted to leaders who we

    BelieveLikeTrust

    The BLT Principle

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    Sell the problem (not the solution)

    Honor the pastWhat could happen in the future ifTrends arising in the present

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    Attitude

    Presence

    Approach

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    The Man, the Boy, & the Donkey

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    Attitude

    Presence

    Approach

    All things being equal, we will work harder and

    more effectively for people we like. And we

    like them in direct proportion to how they

    make us feel.

    Robert Cooper

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    is an opportunity to build, squander an opportunity,or damage your reputation

    Every interaction Food for Thought

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    In the first 7seconds people form 11 impressions

    First Impressions: 7-11 Rule

    The cited source of the "7-11 rule" is Michael Solomon, PhD, Psychologist, Chairman, Marketing Department Graduate School of Business, NYU

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    Economic levelPerceived credibility and believability

    Education level

    TrustworthinessLevel of sophistication

    Sexual identification

    Political background Religious background

    Ethnic background Social and professional desirability

    Level of success

    12

    34

    56

    78

    910

    11

    It Happens So Fast . . .

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    Remarkably accurate

    Studies have shown that short slices of behavior less than 5 minutes yield lasting

    personality assessments.

    Once people have formed an impression of you, they disregard information that is inconsistent

    with their ideas.

    Cognitive Discounting

    First Impressions Are Lasting

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    Sincerity ReliabilityCompetence Care

    Charles Feltman, The Thin Book on Trust

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    2REDUCING FRICTION

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    Embrace Conflict

    Release the brakes

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    YOUR BRAIN ON CONFLICT

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    BE CURIOUSNOT FURIOUS

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    3INCREASING VELOCITY

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    SPEED

    Be clear on what you are doing and NOTdoing.

    Give feedback.Acknowledge others.

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    And now

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    THANK YOU.

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