PowerPoint Presentation

Alex NichiporchikDeveloping Cross Platform Experiences1

2Native / WebMobile / DesktopFragmentation much?

23Fragmentation is crazy

3How fragmented is our audience?4Relevancy is keyIf Im not stuck, dont help me!Visualize Everything

4

Level Editor The GameSimple creative platformer game11-15 y/o70% girlsKids under 5 come back most often

6Bubble Shooter11-15 y/o80% female50+ y/o come back most oftenAnd generate most gameplays

7Rally Point 26-28 y/o90%+ boysCore experience

Stage 3D aka Molehill 8Uphill Rush 322% - girls 11-1521% - boys 11-15All demographics are loyalBoys compete for high scores aggressively

9Snail BobMostly kids under 10Everyone loves itMost committed players female 50+

10

11Still Crazy1112Dont Go Mobile

Go Cross Platform1213Lets go back a bit

1314Remember this?

1415Post-iPhone web

Cross platform1516Simplicity in design

Cross platform design1617Build it to work with these

Take advantage of each inputKeep core gameplay sameSmall tweaks make all the difference17Precision example

18Mouse: PreciseTouch: SmudgedSolution: Double Tap To Confirm18Context Sensitivity 19Relevancy is keyIf Im not stuck, dont help me!Visualize Everything

19Technology is a challenge20HTML5 for cross platform browsersUnity & Flash Browser & NativeDifferent users, different expectations

20Merging Web & Mobile21Same technology Same design philosophy Cross Platform Experience

21Demohttp://bit.ly/fangedfun

Backup URL http://bit.ly/wD2qpg 23Thank you

Questions?24alex@spilgames.com24