alexandra sofen - cmx summit east 2016 - the power of meaningful in-person community connections

The Power of Meaningful In-person Connections

Alexandra Sofen

Forums Programming Manager, Etsy

#cmxsummit

Alexandra Sofen

Empowering Community Through Meaningful

ConnectionsEtsy

Leanne Marshall

Leanimal in New York, NY

Etsy’s Holiday Party Brooklyn Bowl, Photo by Avleen Vig

with your community both online and in-person

Connect

Etsy is a marketplace where people around the world connect, both online and offline, to make,

sell and buy unique goods.

OUR MISSION

Reimagine commercein ways that build a more

fulfilling and lasting world

We are a

mindful,

transparent, and huma

ne busin

We plan and

build for the

long term.

We value craftsmanship in all we make.

We believe fun should be part

of everything

we

We keep

it real, alway

s.

O U R VA LU E S

8

By the Numbers

1.6Mactive sellers AS OF MARCH 31, 2016

25Mactive buyers AS OF MARCH 31, 2016

$2.39Bannual GMS

IN 2015

35+Mitems for sale AS OF MARCH 31, 2015

Photo by Kirsty-Lyn Jameson

DISCLAIMERThe statistics included on the following slides are updated quarterly.

9Photo by Emily Andrews

852employees around

the world AS OF MARCH 31, 2016

9offices

AS OF MARCH 31, 2016

7countries


Work and CultureDISCLAIMERThe statistics included on the following slides are updated quarterly.

1.6 MACTIVE BUYERS


DISCLAIMERThe statistics included on this slide is updated quarterly.

25 MACTIVE SELLERS


852EMPLOYEES AROUND THE WORLD


++

=Etsy Community

Why are these community programs valuable?

Why are these community programs valuable?

Community is our product.

“The more directly I interact with our sellers the more satisfied I am with my job; the more I feel like the work

I do is making a real difference in someone's life.”

Etsy Forums Team

Noah Stitelman - Manager, Technical and Community Support

Rob White - Senior Forums Moderator

Tess Duncan - Social Support Specialist

Leslie Olin - Forums Operations Manager

Regina Fogarty - Forums Moderator

Ali Sofen - Forums Programming Manager

Gabby Blinderman - Forums Moderator

Cale Parks - Forums Moderator

Etsy Forums

1,680total members posting per day

163new members

posting per day

Forums Metrics(on average)

5,491posts per day

584,593posts per month

Forums Metrics(on average)

Provide a strong connection between your community and

employees.

Engagement Forums Threads

Forums Weekend Challenge

Vintage TG Green Spectrum Cheese Bell - TG Green Church Gresley Cheese Dish - TG Green Covered Cheese Dome Ceramic Typography Cheese Keeper

SOLDEightMileVintage

Weekend Challenge: Sense of Humor Edition

First Place Winner

Admin Q&As

Etsy Shipping Team

Etsy Shop Management Team

Etsy Fireside Chats

In-person community initiatives

Etsy Craft Party

• A celebration of meeting and making

• Takes place across the world on 2 common dates

• Began in 2010 to celebrate Etsy’s 5th birthday

• A day for Etsy sellers and lovers around the world to celebrate creativity and community together

Etsy Craft Party

• A celebration of meeting and making

• Takes place across the world on 2 common dates

• Began in 2010 to celebrate Etsy’s 5th birthday

• A day for Etsy sellers and lovers around the world to celebrate creativity and community together

Photo from wi_la_no Instagram Photo from dananikanpour Instagram

Photo from craftedbyfran Instagram Photo from thejourneyperson Instagram

Photo from Instagram @in_my_closetPhoto from Instagram @gratefulchicks

Photo from Instagram @jennifergrace

Leanne Marshall

Leanimal in New York, NYLine to get into Etsy Craft party at CRAFTED, Port of LA

Photo by @CraftedPortLA

#craftparty Instagram feed from 2015

2998 37,752Estimated Craft Parties

hosted since 2010Estimated RSVPs since 2010

220+Craft Parties hosted in

2015

Leanne Marshall

Leanimal in New York, NY

Etsy’s Holiday Party Brooklyn Bowl, Photo by Avleen Vig

Brooklyn Craft Party Under the Brooklyn Bridge, Photo by Marina Robel

Etsy Captains’ Summit

Seller Studio Visits

Etsy Admin with Amy Madden, owner of Etsy shop SweetOliveJewelry, in her Brooklyn studio

Michelle Osborne from, Petershams Millinery Supplies shows Etsy Admin Shadi Jurdi the vintage fabric she

uses to make veils in her London studio.Admin from Etsy’s Sydney office visited the workspace

and retail shop of Kate Brook & Kajsa Kvernmo, Etsy shop owners of APOM

Etsy Admin & CEO, Chad Dickerson with Etsy seller, Tielor McBride from TM1985

“Your questions were all so pertinent and got right to the heart of what it's like to be

an Etsy seller. You demonstrated a genuine concern and eagerness to know more, which was very encouraging and reminded me that there's a whole Etsy

community there to look to for support.

Thanks to your visit, I will be going forward with renewed enthusiasm and

confidence as a "business owner”. -Amy Elks, from thePENandBRUSH

4067 Etsy Admin celebrating Etsy seller Jason Oliva’s birthday

Jason and Sophie Oliva from JasonOlivaEatsy in the Brooklyn Etsy HQ

Jason and Sophie Oliva with Etsy CEO, Chad Dickerson

Eatsy with Sellers

Studio Visit with Freddie from MataraDesign Eatsy with Freddie from MataraDesign

Studio Visit with Elvina from NewMomDesigns Eatsy with Elvina from NewMomDesigns

Eatsy with Delia from DeliaLangan

"Through the Eatsy with Sellers program, I've been able to connect with sellers from all over

and sell anything from greeting cards to activewear to jewelry. These conversations really inform our team's product decisions and allow us to design better and more effective experiences

for our community."

-Jason Shen, Product Manager, Seller Experience

”Eatsy really felt like being at someone's elegant house party; cool, friendly,

super fun, brimming with creativity. The homemade chili served that day

was delicious. The visit really made me feel like I was truly part of a community behind the website that actually cared

about what I do as an artist.”

-Jennifer Yi from JenniferYiJewelry

49Etsy Made in Canada - Photo by Jean-Michael Seminaro

We obtain valuable market research on site usability and understanding of the internal

tools we use to support members.

We gain a deeper understanding of the

relationships between makers and buyers.

We get insight into the pain points our members have.

50

Work and Culture

48

Driven by values Fueled by a common purpose Connected to community

Photo by Emily Andrews

What will make people want to be a part of your community?

Why are they here in your community and why should you care?

What will make people want to be a part of your community?

Plan a meet-up

Plan a meet-up

Video chat

Plan a meet-up

Video chat

Connect on a human level

How can you encourage collaboration?

What will make people feel individually appreciated?

How can you encourage collaboration?

THEY want a connection YOU want a community

alexandra sofen - cmx summit east 2016 - the power of meaningful in-person community connections

Business