Alexey Kurilov aka

CURRICULUM VITAE

I AM EDUCATED and literate, well informed about the hot trends in the creative design and adjoining areas. I have wide spectrum

of interests and always looking for new efficient solutions for changing problems

Sketching and illustration, concept-design and copywriting, polygraphy and web,

technical design and 3D, package design, design of promo-stands, show-rooms,

art-direction, and maintenancefrom the idea to the realization

LONG EXPERIENCE in the design of creative conceptions for the recognizable international and Russian enterprises and brands, both participating in tenders and working on full cycle of design-solution development

DESIGN STUDIO ADMINISTRATION, division of tasks between employees, departments,and freelancers, conducting brain-storms etc.

DESPITE THE focus on the needs of the customer, I deem the wish of the customer not necessarily correct.I’m sure that it is possible and necessary to work with the customer to get to the most efficient design solutionthat would satisfy the task

I am literate and I am not fastidious, but I PREFER MAC. I consider absence of graphic tablet, powerful workstation,comfortable armchair and coffee on my working place as a substantial disadvantageI AM HARD-WORKING, but I prefer real deadlines to unreal ones, and precise problem definitionto excessive activity of the manager

AMONG THE CLIENTS I WORKED FOR ARE: Ferrero, PepsiCo, Richard Mille Co, AstraZeneca, Nutricia,Danone, Nestle, Unilever, Kimberly Clark, Metsa Tissue, Storck, Egis, Recordati, Rosspirtprom (RUS), SkyExpress (RUS),Aeroflot (RUS), Incormedia (RUS), Megafon (RUS), Ivana (RUS) and many more

SIMBICORT - the complex drug by AstraZenecaused for prophylaxis and treatment of asthma attacks

Task:

To develop a fresh image of the well-known drug with emphasis on competitive advantages in comparison with the production of other companies, and on the new inhaler design

Solution:

The customer was offered several different solution conceptions. Slogans and otherstyle-defining entities (puzzles illustratingthe drug capabilities variety, its effects)supporting overall style were developed.As a support to the main solution, othermaterials were designed: leaflets, booklets.

Task:

As a part of advertising campaign for enteringinto the Russian market of luxury watches,one of the most world known watch designers Richard MIlle set a task to organize a promo-event and auction sale of the unique desktop chronometer PLANETARIUM. Full maintenanceof the event was needed: from choosingof the place to its decoration and all promotional materials producing

Solution:

The customer was offered several different solutions illustrating the uniquenessof PLANETARIUM; images for placementin specialized editions and installation in luxury stores were designed, the place for the event were chosen and fully decorated, including flags, banners, on-floor stickers, hard posters etc.As a result, unbelievably precise, madeof platinum, encrusted with diamonds time device was successfully sold exactly on this event.

Selected posters & hardposters

KLEENEX - scented paper napkinswith several degrees of softness

Task:

To create a fresh, light and clean imagefor new packages and to illustrate softness and lightness according to different scents.

Solution:

The solution was oriented to the new scents with the accenton the central object - the new package according to the request of the customer

LUCETAM - the well-balanced drug for brain activity enhancing during intensemental workload or stress

Task:

Create the image of the drug that would be freshand sticking to the memory. Should be a complex solution that would be understandable for the target auditory from the first glance. The solution should comprise both an attractive visual image and supporting verbal components: succinct drug description and slogan

Solution:

The customer was offered three different visual conceptions. The agency offered orientatedon the wide range of target audience, bright image that was fully consistent to the problem, comprised powerful supporting elements and was acceptedby the customer without any qualms

The solution accepted by the customeris based on the illustration for a mock magazine, completely dedicated to the research of the drug, its advantages and properties distinguishing it from the competitors. Supporting slogans and additional materials for the promotion amongthe target audience were also developed.The offered image was very successful, both recognition of the drug and sales substantially increased

TOFFIFEE - the chocolate-caramel candieswith long-term history and unique flavour

Task:

Due to the issue of the new series «Magic Show» the company «Storck» set the task to illustrate the family of new packages according to the offered subject

Solution:

Extensive work with the customer was conducted, including: choosing of the imagesof parents, children, wizardsdrawing more than 50 different imagesof people and interior elements in different techniques, from simplistic to photorealistic. The customer decided on the mild children’s option, that was later polished and combined with the recognizable package.Also promo-gifts and games supportingthe topic of «Magic Show» were developed.

FLAVOUR STANDARD - is a grocery stores network in Russia offering foodstuff of premium quality, GMO- and chemicals- free, of medium cost, promoting healthy food and lifestyle

Task:

To design a family of illustrations for trucks and store interiors, depicting a setof foodstuff as a part of french restaurants and small grocery stores interiors

Solution:

The solution was based on the style line that was suggested by the customer.The customer was offered several different design conceptions

TV ARM RU - cable and satellite TV-channel broadcasting Armenian diaspora news in Russia and acquaintingthe audience with the masterpieces of Armenian cinematograph

Task:

The TV-Channel was setting a number of tasks from the overall visual style development to particular design solutions (decoration of shows, supporting materials etc.)During the long-term cooperation with the channel and their partners a number of unique tv-shows, teasers, promo-websites were developed as well as overall design strategy

With the NetStandart group partnership several documentary and touristic sketches about Armenia were filmed and much more

Selected polygraphic works

UNILEVER WANT MORE - the action of proactiveand goal-oriented employees attraction

Task:

To create bright and interesting setof posters and other advertisingmaterials that would be oriented to the young audience

Solution:

As a solution, the grunge rock format was chosen. Recognizable Unilever logo elements, bright colorful strokes and blots were added. In collaboration with the customer the set of text and slogans was developed as a supporting materials.All materials were based on the main style line of the company and formed overall recognizable style of the Unilever Careers

MAJORE - premium sparkling wineby Rosspirtprom

Task:

Create a premium-class package for the sparkling wine,supporting the elitism of the product, using non-trivial materialsand non-trivial design solutions

Solution:The customer was offered several non-standard packages: asymmetric, with magnetic locks, non-standard lodgementwith expensive processing forms.It’s remarkable that the customer optedout several solutions from the offered set

Selected design materials

Selected logos

Selected t-shirts

Selected illustrations

Sketches

This portfolio comprises just a part of performed works, but completely characterizesme as a candidate THANK YOU FOR YOU ATTENTION!