alia operations
TRANSCRIPT
ALIA operationsSue McKerracher
CEO
CEO Sue McKerracher
Director of Corporate Services + Company
Secretary Nicole Barnes
Membership and Marketing Manager
Jade Dawes
Systems Administrator Adam Jameson
Membership Library & Records Coordinator
Lisa Slingsby
Finance and Administration Officer
Sue Brown
Membership Officer Agnes Lekawski
Director of Learning Kate Bunker
Learning Services Coordinator Jacqui Lucas
Director Conferences + Events Christina
Granata
Events Coordinator Joanne Brown
Events Coordinator Kaitlyn Feeney
ALIA Training + Strategic Programs
Manager Kirrin Sampson
NSW State Manager Rob Thomson
QLD State Manager James Nicholson
SA State Manager Jeannine Hooper
TAS State Manager Jill Denholm
VIC State Manager Margie Anderson
WA State Manager
Niamh Quigley
Communications Officer
Karolina Firman
Publications Editor Andrew Finegan
Graphic Designer Anna Nadarajah
Board Liaison Brenda Currie
January 2019
Corporate services
$$$$
Corporate services
Goals
• Financial sustainability
• Strong cashflow
• Secure IT infrastructure
• Maximise value of assets
Challenges
• Gradual decline in membership in common with other associations
• Ageing building
125+Group events
7
3
44
1
2
4
2
5000 Members
42 ALIA Groups
Membership
Goals
• Keep Members engaged and focus on retention (85%)
• Maintain Member numbers in a declining market
• Achieve CPI growth in membership income
Challenges
• Changing nature of engagement
• Competitive environment for interest and member dollars
• Growth in students ($100), retirement of full fee paying ($350)
Conferences: major revenue stream $1 million or 30% of annual income
Conferences and events
Goals• Generate surplus of
$250,000+
• Provide unique national, pan-sector experiences supporting our peak body brand
• Introduce new technologies
Challenges• Confusion of revenue
generation with member benefit
• Competition among friends
• Reduction in spending on training and PD
• Static pool of exhibitors and sponsors
• Virtual services risk cannibalising sales
• Impact of world events –bushfires, COVID-19
ALIA Vice President and President-elect Viv
Barton has taken education as the theme for
her presidential year, from May 2020-2021.
Learning
Goals
• Maintain ALIA’s relevance as the professional LIS body
• Provide Members with valued and affordable PD
• Generate revenue through ALIA Training
Challenges
• Future of the profession evolving
• LIS courses closing
• Competition from other PD and training providers
800+participants
14 courses
14000+
hours of PD
Training
Goals
• Generate revenue for ALIA
• Create supplementary income source for LIS educators and their institutions
• Provide accessible, affordable online courses
Challenges
• Competition from other PD and training providers
10 reports
6 INCITE issues
4 JALIA journals
150+ newsletters
16,700 facebook
10,900 Twitter
1.6m w/page views11,000
ALIA Weekly subscribers
Publishing and communications
Goals
• Be informative, current, inspiring
• Keep Members up-to-date without overwhelming in-boxes
• Generate advertising income to subsidise production
Challenges
• Managing the volume of content in a timely manner
• Fulfilling Member expectations
• Drop in revenue as advertising moves online