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Super Social Media Mastery
By Tegan Alexis Darnell
Today…
• To tweet or not to tweet... Which Social Media platform is right for you?
• What do you want to achieve? Can you keep it up?
• Who is going to monitor the site? Who can post?
• Why write a social media policy?
• How do you create "social capital" so that you get a "return on your investment"?
Why Social Media?
• Engagement and PR
• Join the dialogue
• Service delivery
• Developing relationships, etc.
The possibilities are endless….
Creating “the willing”…
• Educate!
• Minimise risk with good policy
• Use it!
• Show good examples!
What do I use?
• Tumblr
• Youtube
• Blogspot
• Google+
Social Media Reach (Au)
Youtube
Wikipedia
Blogger
0 10 20 30 40 50 60 70 80
% Reach
% Reach
Social Media in Australia (Source: Burson-Marsteller)
The thing about Twitter is…
MaleFemale
http://blog.marginmedia.com.au/Our-Blog/bid/83708/Australian-Internet-and-Social-Media-Statistics-May-2012
http://www.socialbakers.com/facebook-statistics/australia
Social Media cultures and communities
Facebook Twitter
Connecting with people you know Connecting with strangers
Posts are not as time-sensitive Posts extremely time-sensitive
Local news/events Better for national/global
Posts can be fairly wordy Limited to 140 characters
Emphasis on deep connections Emphasis on follower counts
Complex functionality Simple functionality
More difficult to use Easier to use
Has replaced email and IM for many Has replaced RSS for many
Solomon, 2011, p28
Watch your Language!
“Do I sound like a person?”
“If I was a person, what do I do or say to make people
like/follow/friend/share/retweet me?”
Risks
• Somebody might post something about us that is not true
• Somebody might post something about us that IS true
• We might offend someone
• We might breach our privacy agreements
• We might waste time on something that doesn’t work
Pour yourself a cup of concrete
• Be honest and upfront about problems and concerns customers or clients have.
• Respond! Respond! Respond!
• Write a social media policy or guideline to frame and guide posts and protect staff
• Don’t post people’s private information
• Something in your library was not successful? Boo hoo. What did you learn?
For Best results:
• Set goals!
• Post regularly (twice a week, once a day?)
• Respond a.s.a.p!
• Use visuals
For best results (cont.)
• Dedicate someone to the role who knows social media inside out
• Share, Like, and Friend. (Follow, Favorite, and Retweet) etc.
• Bank some serious social capital – Remember the 20:80 ratio rule
This is what 20:80 looks like…
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31 32 33 34 35
The nitty gritty
• Don’t reinvent the wheel - Find an example of policy you like and use it!
• Allow staff to post in a personal or a professional capacity (within guidelines)
• Restrict access to institutional accounts so you always know who it is who is posting.
AT UQ
• Lib Inform session
• Facebook Insights Metrics Tricks…
• Facebook group to propose posts
• Social Media guidelines based on Qld State government policy
• Image use guidelines
• Sharing with attribution.
Before…
6 months later…
Examples of Posts