alibaba final

7/21/2019 Alibaba Final

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IMPACT OF SOCIA

MEDIA ON B2B

BRANDING FOR

BUSINESSES

ORGANISATION OF RESEARCH - ALIBABA

PRESENTED BY:

PIYUSH HANS (104)VISHAL SUKHIJA (10NEHA SURI (108)RAHUL RATHI (10)KOUSTUBH JALAN (1

"OHIT GUPTA (183)SHAILY (1##)



ALIBABA$S VISION

让天下没有难做的生意

To Make It Easy To Do Business Anywhere

商人都要用阿里巴巴

To Be an Essential Partner to All

Businesspeople

“建立一家持续发展 102 ”年的公司

To Build a Company that Lasts 102 !ears"

Marketplace

Community

Long Term Vision



&"ARKETPLACEFOR INTERNATIONAL 'DO"ESTIC TRADE

S*+

I,*,./,. ".*2.

4&4 //, *5/+*6 7+*+ (!01#)

I,*,./,. ".*2.

4&4 //, *5/+*6 7+*+ (!01#)

C/,. ".*2.

!3&! //, *5/+*6 7+*+ (!01#)

C/,. ".*2.

!3&! //, *5/+*6 7+*+ (!01#)

A

2

C

s

D

m

Typically M!s

Ten to a fe"

thousand

employees

#$000% product

categories in &0%

industries

SOURCE: OPENSESA"EP*+,./,+A,.9+ P*+,./,A,.9+ P*+,./, (



ALIBABA PORTFOLIO

ALIBABA&CO" O,/, B!B *.6/,5 2.=*

1<88&CO" D+/ B!B *.6/,5 2.=*

ALIE>PRESS A? +. @79*+ @79 . ?+. 2*/

TAOBAO C!C B79/,5 P.=*

T"ALL C2,/,5 TAOBAO ,/, *./

JUHUASUAN F.+ S.+;G*72 S22/,5 %@+/

ALI"A"A



ALIBABA&CO"$S INTERNAT"ARKETPLACE

outh America &'

(ndia )' China *

outh+&'

!, -',. /'

, +)'

Middle !ast ' Australia

Canada &'

With over 4.4 million registered members from 200 countries & regions, it’s truly a


http://slidepdf.com/reader/full/alibaba-final-56e0cda438cf8 6/20S7*: 2:;;???&/,./,*,?.

Alibaba still dominates China’s B2B market by revenues with 44.13% mark

share, followed by C3!" #4.$!% and &lobal 'our(es #4.!)%.



BCG "ATRI> ALIBABA&C



MULTIFACTOR

ATTRACTIVENESS MODEIndustry Attractivenes

*t is determined by fa(torowth rate, +arket

variability, *ndustry /ro

rivalry, &lobal o//o

environmental fa(tors #0

Business Strength

'ome fa(tors that (an be

business unit strenth

share, &rowth in mar

euity, istribution

0rodu(tion (a/a(ity,

relative to (om/etitors.



STRATEGIC

IMPLICATIONS



ALIBABA VALUE CHAIN

J. ". =7,6* .,6 /= = A/@.@. +/2/+ .7+ *.6 /, @7+/,++ .,5+ .,6 6.+&

I,=*./, F? ".,/=++ /2*., = /,=*./, .,5 /, * .,

? 7/ .,6 .7*. .+ ? .+ ,,/, /,=*./, ., @*.,+=**6

C.2/. F? C.2/. ?/7 67@ /,+ /, ,9 .,6 ,,*./, /+

= ? 6. ., @ +6 /, ., / .,6 /, ?.9

L5/+/ F? I *.+ *.,+2*./,+ .,6 6/*9 = 2*67+ * +*/+ 2*

9 + .76 2.* /+ /, ? 7/ .,6 .7*. ?/7 .,9 7*@., 2*67+ * +*/+ ., @ 6/*6&



ALIBABA VALUE CHAIN

I,=*./, ? = A/@.@. /,76+=?/,5 +2+:

G.*/,5 /,=*./,

O*5.,//,5 /,=*./,

S/,5 /,=*./,

S9,+//,5 /,=*./,

D/+*/@7/,5 /,=*./,



ALIBABA VALUE CHAIN

C.2/. ? = A/@.@. /+ *.6 /, =?/,5 .+2+:

T @79* ++ 6.+ .*6/,5 +*/+ .,6 2*67+ 2*/6@., , A/2.9&

A +. / +722/* 6/+2.+ 2*67+ * +*/+ @.+6 +&

A/2.9 */+ +, .,6 .+ /*6 2.*9 2.=* ?/ ,/ 2*67+ * +*/+ .* 6/*6 @79*+&

O,9 ?, @79*+ . +7* 7./9 2*67+ /, .,6 A/2.9 6/ -+* * ,9 ?, @ 6/*6 +722/* @7 .



ALIBABA VALUE CHAIN

INFOR"ATIONFLO%



SOCIAL MEDIA & B2B

RELATIONSHIP M"+ B!B 6/+/, .*+ 7*, +/. 6/. 2.*/7.*9 F.

L/,6I, . ?/;.,5 /,=*./, ?/ * /,6//67.+ ., .++ /,+ 27@/+6 ,,

-B79*+2* +7*9 *2* !01! @9 B.+ O,

U+*+ 5 . / = +/. 6/. *.,5/,5 =* T?/* F.@

@5+ .,6 , + ,/ ,?*+ / 7*. D/*, .,,+ .* 7+6 . 6/*, +.5+ = @79/,5



SOCIAL MEDIA & B2B

RELATIONSHIP T?/* ++ @ 227.* =* /6,/=9/,5 2,/. +722/*+ .,6 ,. +722/*

Source: B



WAYS IN WHICH ALIBABA CAN

THE SOCIALMEDIA TO FACILITATE STRONG

MORE EFFICIENT B2B RELATIO

S7* : L/,6/,



WAYS TO GET SOCIAL !I,*. ?/ 2*+2+ .,67+*+ 7+/,5 ., .**.9 =

7 2/,+ ./,5 *.-/,.7*&

E2.,6/,5 A/@.@.$+ *. /6,/=9 ,? .6+ @9 2/ 7

*5/,5 22*7,//+ ./ ?.9 @=* /*

2/*+

B7/6/,5 2*=++/,.7,//+ ,/, +.*/,+/5+ .,6 + 2*@+

.,6 *.5 72, +/,*./,+ @7/6 @*.,6

*27./, .,6 2*+2+

R67/,5 @7@/5-/ B!+/. 6

5*. .,7@/2*/,

T75 L.6*+/2 .///., +*,5, /* .*

2+//,/,5 ,.,2*/6 .7 /,+

@7/6 *7+ .,6 9.9 .,65,*. * @7+/,++

E,5.5@9,6 /,+ /,

*+6/+7++/,+/, . /9

,



SOCIAL MEDIA & B2B

RELATIONSHIP



THANK YOU

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