“Change is the other name of time.” (Aristotle)

Anita Rubin

University of Alicante

December 4, 2009

19.4.2010 2

Rob Gonsalves:

NEW MOON ECLIPSED

INDIVIDUALISTIC

LOGICS,

PRIVATISATION

HAVING,

LOVING,

BEING

SOCIAL MEDIA,

NEO-

SOLIDARITY• Differentiation and

self-sufficiency of

identity

• Ethics, morals and

sociality are more and

more dependent on

personal choice.

Self-actualisation

becomes visible

in human

relationships

through the

differences

which a person

can see in them.

TENSION:

Traditional communality and caring spirit of ”work party”, talkoot

Explaining one’s self to oneself (and to the others) Facebook

The paradox of identity building

19.4.2010 4

Rob Gonsalves:

High Park Pickets

03.05.07

19.4.2010 6

The dilemma of Ubiquitous Network Society

Emotionalisation of the culture

Emotions are experienced via and with the

media, in the public gaze

Public intimacy

Danger:

emotional numbing;

commercialization of

emotions

Potential:

neo-solidarity: new social

responsibility, sense of

community

19.4.2010 7

Ed Miracle:

I told you so

19.4.2010 8

Rob Gonsalves

EXPERIENCE,

FEELING

OSTINACY,

PATIENCE, ABILITY

TO TOLERATE

BOREDOM

VISONARITY,

FUTURES

ORIENTATION

Decisions have to be

made fast, effectively

and shortsightedly,

while the swelling

and expanding

”present” is

conquering space

from the past and the

future.JÄNNITE:

Kokonaisuuksien logiikka hämärtyy lyhytnäköisyys

Tulevaisuusajattelu: monet mahdolliset ja vaihtoehtoiset tulevaisuudet

We can experience

global emotions

together with other

people. However, the

stimulus has to

continuously

strenghten in ordet

to reach the same

feeling again and

again.

The paradox of society of emotional experience

19.4.2010 10

Rob Gonsalves

(Uskallatko kiivetä puuhun

ja katsoa toisin?)

19.4.2010 11

Thank you for

listening!

More about the

futures at

www.tse.fi/tutu