alien outpost
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Alien Outpost (IFC Midnight)
Online Marketing/Street/Social Media DMA: Los Angeles
Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our marketing efforts for ALIEN OUTPOST. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2. Dedicated Emailing – To CC members in LA 3. Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (30K+) 4. Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release 5. Sweepstakes/Screening – Pages hosted on campuscircle.com 6. Street Marketing – Flyer distribution at multiple retail drops in LA 7. Retail Promotion – Set up with MELTDOWN COMICS in LA
The campaign has 706 clicks (includes 254 bitly clicks), 7,268 content related page views and 93 social media interactions to date.
Retail Partner – Meltdown Comics
Street Marketing – Ex. 1
Street Marketing – Ex. 2
Street Marketing – Ex. 3
Street Marketing – Ex. 4
Street Marketing – Ex. 5
Street Marketing – Ex. 6
Street Marketing – Ex. 7
Street Marketing – Ex. 8
Original Content
Page Views– 935 Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 150K+. Clicks – 165
Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Dedicated Email
Delivered – 21K+ Opened – 1,833
Clicks - 241
Campus Circle
Newsletter #1 Emails – 21,902 Opens – 2,200
Weekly Newsletter Campaign Clicks– 46
Calendar Listing
Page Views – 102
Website Traffic 733,000/month
Unique Visitors – 466,000/month
Film Trailer
Page Views – 142
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Social Media 1
Social Media #2
Social Media #3
Social Media #4
Social Media #5
Social Media #6
Screening Page
Page Views– 710
SM Interactions - 78 Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Sweepstakes Page
Page Views– 1,346
Entries – 752 to date SM Interactions - 15
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status