Create your Fashion Identity

5503DFT

FASHION PROFESSIONAL PRACTICE

ALISON KIRKPATRICK

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INTRODUCTION

The aims of this brief were to create and successfully promote ourselves as a brandand to work together as a team.

We had to come together as a group and put forward ideas andtry agree on a common theme that we all felt represented us.

We had to decide on how best to convey our message.We researched how other brands promoted themselves.

Traditional means such as posters and technological ways such as socialmedia were put forward and used.

The aspect of teamwork was also a large part of the brief. We needed toshow our ability to take forward ideas and delegate or volunteer to do

a task best suited to each person.Feedback and constructive criticism was also key.

I hope to show a good representation of what we achieved and how.

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WEEK 1 26.2.16

As a group we researched brand and concept stories and reflected on different ways of promotionand ways we plan to promote our fashion show.

Traditional ways included:

• Invitations• Posters• Look book• Magazines• Programmes• Goody Bags / Merchandise• Business Cards

Modern ways included:

• Websites• Film• QR Codes• Social media sites• Hashtags• Stickers

We then looked at and analysed a selection of college produced magazines and prospectuses to decide on image types, fonts and layouts we liked as a group.

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Modern and traditional ways of promotinga brand.

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The following 6 pages show a range of paper media produced byvarious colleges.They are produced to show the students work on different fashion courses.We looked through and made notes of what we did and didn’t like.

We liked the merged photos with illustrations in this paper.We found it to be messy, disposable, too big and not informative.

We liked the written script like font used in this newspaper and that it was ina contrasting colour.

We liked the mixture of imagery used herealong with the collage element.We also liked the white space around the pictures.

The group liked the size of this magazine and it’s clearvisual font.We liked the matt finish of the paper and the use ofcollage and illustration.

The group liked the foil text on the front cover.The content was diverse and they had used still life images.We didn’t like the mix of glossy and matt papers.

The group liked this pamphlet as it was a good size when folded out to half its width.We felt it was too big when opened out as below.We liked the clean layout and the clear images.

We decided to use thispamphlet as our inspiration for our own design.

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REFLECTIVE DIARY

WEEK 1 26.2.16

The first step to start our thought process was to do some mind maps about modern and traditional

ways of promoting a brand.

3 groups took a different keyword / phrase and made a Pinterest board inspiredby these words.We then took 6 images which best represented those words and made a mood board withcolours.

WEEK 2 4.3.16

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Mind maps on the colour inspiration forthe brand and for the personality of the brand.

Mind map of adjectives to describe howwe want our brand to represent us as a group.

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Mind map for keyword

‘Humour’

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Mind map for keyword

‘Bold’

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Mind map for keyword

‘Cutting edge’

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These notes detail what we are going to produce as our branding pack.

Initial ideas are;

• Programme for fashion show – pamphlet

• Invitation /Ticket

• Magazine

• Merchandise / souvenir

• Stickers

• Social Media Instagram

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Notes from Friday 4th March detailing all that was discussedin relation to mind maps, mood boards and brand name.

22Notes from Friday 4th March referring to group discussion on each theme in response toinitial research.

23Mind map showing ideas for brand name Notes recorded showing brand name,Instagramand email for the brand.Also list of people and their respective responsibilities to research.

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Mind map showing ideas and keywords for imagesinspired by our brand name ‘Lemo’.

This was done to get us thinking about how we are going to visually represent the brand.

From this we are going to do some still life test shots.

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REFLECTIVE DIARY

WEEK 2 4.3.16

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WEEK 3 11.3.16

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The next 5 pages show the photo shoot we didin class.

We experimented withfresh lemons and brightbackgrounds.

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These lemons were cut in half and painted with pink posterpaint.We printed the lemon onto thepaper. I don’t think this was toosuccessful but the image of the lemon afterwards looks good.

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We dipped this half lemon in sugar and then grouped the three together.

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Secondary images have been used here to investigate different ways of producing the sticker designwith the’ Lemo’ logo.

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Below are various types of font which were picked as possible fonts to use as the logo and in the magazineand possibly on other marketing products.The font picked for the sticker and magazine title was Bauhaus 93.

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REFLECTIVE DIARY

WEEK 3 11.3.16

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WEEK 4 18.3.16

This is the timetable of tasksfor the Elemental group to do.

The Elemental group consists of Anju, Robyn and Alison.

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These are imagesfrom a local coffeeshop in Waterloo.

They were takenas inspiration for apossible location for the magazinephotoshoot.

The concept was to illustrate the new kind of industry in Liverpool and many UK cities.

These images were taken at the beach at Waterloo.

They were inspiration for the group photoshoot as the theme was Elemental andparticipants in the group had expressed an interest in thiskind of location.

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WEEK 5 25.3 16

(Bank Holiday)

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WEEK 6 1.4.16

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WEEK 7 22.4.16

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WEEK 8 29.4.16

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WEEK 9 6.5.16

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WEEK 10 DEADLINE

This is the final embroidered bag which is the merchandise partof the brief.

These are two samples of the pamphlet.