COMM 202 – TUTORIAL #6

Alison Buchanan | T30 + T37Laptops allowed today Name cards up please.

202 RESUME/CL SUBMISSION PROCESS

• You will submit your documents TWICEo Once to Turnitin.com for marking (by 1:59pm)o Secondly to COOL (this is how you will receive an interview for

the Employment Interview assignment) (by midnight, same day…but just do it right away so you don’t forget!)

• Full instructions on how to submit to COOL are on the course blog under assignments / resume and cover letter

AGENDA

LinkedIn Profiles

Networking Event Prep + Etiquette

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LINKEDIN PROFILES

LINKEDIN PROFILES VS. YOUR RESUME

• LinkedIn is social!o Be personable , speak in first person, show your personalityo Follow influencers, share articles, engage with the community

through posts and updates – the more you engage the more likely people will find your profile.

• LinkedIn is all about you!o Your profile is tailored to your professional brand instead of

to a companyo Include broader experiences, projects, skills, and interests in

a variety of formats

BEFORE WE START…

• Turn off “Notify your network” when making many small changes

• Don’t mark a connection request as “I Don’t Know” unless they are negatively impacting youo After too many IDK’s, LinkedIn will ban them

from the network

Found on the right side of your profile under “Who’s

Viewed your Profile?”

KEY ELEMENTS

OF A PROFILE

2. Attention Grabbing Headline

1. Professional Headshot

3. Complete Experiences

4. Connections, Contact Info, Customized URL

5. Interesting summary showcasing personality!

KEY ELEMENTS OF A PROFILE

• Professional-looking photoo Reasonably close-up

(from the shoulders up)

o High quality, good lighting, looks like you!

KEY ELEMENTS OF A PROFILE

• Headlineo It is your 120 character hooko Should be about what you doo Be memorable and enticing people to look at your profile

KEY ELEMENTS OF A PROFILE

• Summaryo 2000 characters to

summarize your background and future goals

TIPS FOR A GREAT SUMMARY

• Speak in the first person• Keep it visually organized using bullet points• What you can write about:

o Education (your current job): What you do, your specialization, why you chose ito Other involvements: What you do outside of class, why you like ito What makes you - you: Personal work style / important character traitso Your aspirations: Your goals and intended professional patho Finish off with your contact information, invite them to connect or email you

KEY ELEMENTS OF A PROFILE

• Experienceso Try not to copy-paste from your resumeo Talk about the challenges you faced and a couple key winso Prove your accomplishments by showing examples of your work

(i.e. video projects, presentations, photography…)• Education

o Join UBC and Sauder (AND the alumni communities!)• Honours/Awards

EXPERIENCES: RESUME LINKEDIN

KEY ELEMENTS OF A PROFILE

• Projectso List academic or extra-curricular projects as you see fit

• Skills o Searchable, so aim for brand-specific not generic

• Influencerso Follow your idols! Helps others to see who inspires you.

GETTING RECOMMENDATIONS

• Stronger than Endorsements “Likes”• Adds credibility to accomplishments and experiences• Ask for one!

GROUPS / PUBLISH

• Having a profile is step 1, using LinkedIn is what will get you noticed. The more active you are on the site the more likely your profile will be seen by potential employers

• Join groups in your interest areas…for now myBCom Careers to stay up to date on job postings and career relevant info from the BCC and CUS.

ETIQUETTE: ADDING CONNECTIONS

• Best practices:o Request to connect once you

have met them in person (where possible)

o Personalize your connection request

o Keep it friendly and professional

ETIQUETTE ADDING CONNECTIONS

too casual

too generic

personal & profession

al

General tips for success• Share something

memorable from your conversation

• Be brief• Include a call to action if

you’d like to meet again• Gauge the audience –

your message to the Dean will look different than your message to your COMM202 classmate!

ETIQUETTE: ADDING CONNECTIONS

Generally split your requests into three categories:

1. People you know well:o More casual, can be how you would talk to the person

2. People you know a little:o Professional requests, bring up where you’ve met, etc.

3. People you don’t know but want to knowo Brief intro and why you want to talk to them, shared commonalities

(university, degree, interests, etc.)

NETWORKING EVENT PREP

COMM 202 NETWORKING + REFLECTION

• Alumni, senior students, and local professionals convening for an evening of networking with this semester’s COMM 202 students

• Excellent opportunity to practice and refine your networking skills and learn more about how to make the most of your time at Sauder!

• Reflection paper due Monday, March 14th

SAVE THE DATE:COMM202 Networking EventThursday, March 10th from 6-8PM

REFLECTION PAPER (10% of course grade)

Your paper needs to include:

• Your goals in attending the event o What is your purpose in going? What do you want to know about Sauder? o Define SMART goals beforehand – How will you define the success of your evening?

• How did you prepare for the event (research potential delegates)o What was it about these people that motivated you wanting to talk to them?

• A brief summary of who you spoke with and what you learned in the conversations

• A reflection on the lessons you have learned about the networking process• Next steps you will take to continue building a relationship with your new

contact (if you plan to)

RESEARCHING CONTACTS

• Be sure to check out the delegate info on the course blog• Skim the LinkedIn profiles of delegates you’d like to speak to

o Note any interesting topics you’d like to know more abouto Hone in on similar experiences or shared groupso Think about questions to ask

• During the event, be interested without being creepy!

I had a chance to look at your LinkedIn

profile, and I was really interested to learn

about…

DRESSING THE PART

• The networking event is Business Casual. What does that mean to you guys?

DRESSING THE PART

• For ladies:o Dress pants, khaki pants, dark

denim, or skirts (hemline just above your knees or longer!)

o Blouse, dressy tank with a cardigan or blazer, or collared shirt (avoid spaghetti strap tops)

o Flats or low heels

DRESSING THE PART

• For guys:o Dress pants, nice khakis, or

dark denimo Collared shirt (patterned or

plaid is fine!), jacket if you like

o Dress shoes or loafers

ACTION ITEMS!

Final Resume & Cover Letter due March 8th @ 2:00PM on TurnItIn

Networking Event Thursday March 10th 6-8PM

o Attendance is mandatoryo Networking Reflection due Monday,

March 14th @11:59pm on Turnitin

Sign up for office hours on COOL (filling up fast!!)

Puppy o f the week