all-new 2014 chevrolet silverado 1500 crew cab … · truck. from tonneau covers and bed mats to...

ALL-NEW 2014 CHEVROLET SILVERADO 1500 CREW CAB ACCESSORIES LAUNCH KITLPOs AVAILABLE FOR APRIL 17, 2013 CONSENSUS

Version 2.0

Dear Chevrolet Dealer Principal,

Silverado raised the bar on the full-size pickup segment just a few years ago — and it’s about to do it again. For the 2014 model year, the trucks have been enhanced in just about every way.

As part of that enhancement, a complete lineup of Chevrolet Accessories was developed to build upon the unprecedented functionality of the full-size pickup.

This Silverado Accessories Launch Kit will provide you with everything you need to know to sell Silverado Accessories. This kit focuses initially on Silverado 1500 Crew Cab models and will be updated throughout the year as other models are launched.

For further questions, please contact your Chevrolet Zone Team or ADI.

Good selling!

Don Johnson Chris Perry U.S. Vice President, U.S. Vice President, Chevrolet Sales & Service Chevrolet Marketing

3 5-Minute Talking Points

4 Exterior Accessories

5 Bed Accessories

6 Accessory Wheels

7 Limited Production Options

8 Merchandising

9 Accessory Resources

10 Notes

22014 CHEVROLET SILVERADO Accessories Launch Kit GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.

STRONGER: Built strong with rugged truck hardware• An all-aluminum, 5.3L V8 engine is packed with technology

to provide the towing capability and fuel efficiency drivers demand

• Ultra-high-strength steel improves body stiffness for a confident structural feel and smooth ride

• A truck-based, high-torque 4.3L V6 engine delivers confident acceleration for hauling and towing

• Expected to be the most powerful light-duty pickup on the road (6.2L V8 engine)

• Confident braking, thanks to four-wheel disc brakes with DURALIFE™ rotors

• A roll-formed steel pickup box that’s stronger, lighter and more durable than stamped steel. Plus, it’s now available in a new 6-foot 6-inch Crew Cab length

SMARTER: Smart solutions for everyday situations• Three all-new EcoTec3 engines that optimize fuel efficiency

and power based on how you drive (e.g., power when needed to tow vs. cruising at highway speeds)

• Easier access to the pickup box, thanks to a new CornerStep rear bumper with hand holds, box side steps, EZ Lift & Lower tailgate and box rail protectors

• Two-tier loading, upper tie-down hooks and a separate cargo box lamp make it easier to see, organize and secure cargo

• Available Chevrolet MyLink™ infotainment system featuring natural language control for phone and audio along with MyMedia connectivity

• Segment-exclusive active safety features — Forward Collision Alert and Lane Departure Warning

• Improved steering feel and fuel economy benefits from Electric Power Steering

MORE CAPABLE: Ready for what life throws at you• A comfortable ride with increased capability, thanks to coil-

over shock front suspension and a wide track combined with tuned multileaf rear springs and fade-resistant shocks and hydraulic-filled body mounts (Extended Cab and Crew Cab)

• New 6.2L MAX Trailering Package delivers best-in-class maximum conventional towing

• Improved off-road performance with the new Z71® model and its auto-locking rear differential, Rancho shocks and Hill Descent Control

• Ability to haul more, thanks to an increased maximum payload capacity

• Confident towing with StabiliTrak® Electronic Stability Control System, Trailer Sway Control, Hill Start Assist and the convenience of a seven- and four-pin trailer connector

• Larger rear axles to handle increased torque

FROM HOOD TO HITCH, THE ALL-NEW 2014 SILVERADO IS STRONGER, SMARTER AND MORE CAPABLE THAN EVER BEFORE.

5-MINUTE TALKING POINTS

Here are the key messages to communicate to customers:


A BOLD STATEMENT AT FIRST GLANCE. Form follows function to create the aggressive looks of the 2014 Silverado. Just like the pickup itself, the array of Chevrolet Accessories available for Silverado are as good looking as they are useful.

1. Chrome Tailgate Handle

2. Polished Exhaust Tip

3. Chrome Grille

4. Chrome Recovery Hooks

5. Chrome Fuel Door

6. Chrome Bodyside Moldings

7. Chrome Tubular Assist Steps – 6-inch Oval

8. 22-Inch Wheel – Chrome

STYLING EXTERIOR


The all-new Silverado can be equipped with a wide array of Chevrolet Accessories for the bed of your customers’ truck. From Tonneau Covers and Bed Mats to Bed and Tailgate Liners and Tool Boxes, these are the Chevrolet Accessories your customers will need to help get the most out of their Silverado.

1. Hard-Folding Tonneau Cover

2. Vinyl Tonneau Cover with Integrated Support Bows

3. Rubber Bed Mat

4. Bed Net

5. Metal Storage Box

6. Bedliner

7. Tailgate Liner

BED ACCESSORIES


A brand-new offering of eight accessory wheels provides great personalization options for your customers.

FUTURE* 22-Inch Wheel – Silver Ultra Bright Machined (SFO)FUTURE* 22-Inch Wheel – Silver Ultra Bright Machined w/Hi Gloss Black (SEW)

NOW AVAILABLE: 22-Inch Wheel – Chrome (SEZ) FUTURE* 22-Inch Wheel – Silver (SFI)

NOW AVAILABLE: 22-Inch Wheel – Chrome (SEY) FUTURE* 22-Inch Wheel – Hi Gloss Black (SEV)

NOW AVAILABLE: 22-Inch Wheel – Chrome (SEU) FUTURE* 22-Inch Wheel – Silver w/Black Inserts (RXI)

ACCESSORY WHEELS

2LT Silverado shown. *Available Q2 and Q3, 2013.


A Limited Production Option (LPO) is a preordered

option that includes a single accessory or a collection

of accessories that are part of a special package.

LPO FEATURES AND BENEFITS• Ordered during vehicle order process

• Fully residualized (listed on Monroney Label)

• Covered by New Vehicle Limited Warranty1

• Included in floor plan

• Provided by ADI and installed by Dealer

• Labor paid through warranty system similar to Pre-Delivery Inspection (PDI)

For a complete list of current LPO Packages and details,

please refer to the Online Order/Reference Guide found

on the Order Workbench on GM GlobalConnect.

The LPO Packages are available to order via the

Workbench Configurator, using the unique option

code associated with each package. For additional

information on any LPO Package, please contact

your ADI.

LPO PACKAGE• PDZ – Chrome Appearance Package (Chrome

Grille, 4-Inch Chrome Assist Steps, Polished Exhaust Tip and Chrome Recovery Hooks)

CURRENT (AVAILABLE FOR 4/17 CONSENSUS) FUTURE (AVAILABLE FOR 5/1 CONSENSUS)

FUTURE (AVAILABLE Q2 AND Q3, 2013)

1 Most Chevrolet Parts and Accessories sold and permanently installed on a Chevrolet vehicle by a Chevrolet Dealer or Chevrolet approved Accessory Distributor/Installer (ADI) prior to delivery will be covered under the applicable portion (Bumper-to-Bumper, Powertrain, etc.) of the New Vehicle Limited Warranty. In the event Chevrolet Accessories are installed after vehicle delivery, or are replaced under the New Vehicle Limited Warranty, they will be covered, parts and labor, for the balance of the applicable portion of the New Vehicle Limited Warranty, but in no event less than 12 months/12,000 miles.

This material is not legally approved for use in any advertising. It is intended for use by dealership employees only and is not to be disseminated to, or reviewed by, consumers. Information contained herein is designed to be as comprehensive and factual as possible. Chevrolet reserves the right, however, to make changes at any time, without notice, in materials, equipment, specifications, models and availability. Copyright 2013 General Motors Corporation. All Rights Reserved. No portion of this work may be reproduced, rebroadcast or redistributed, in whole or in part, without the express written permission of General Motors Corporation.

LPO NameLPO

Code

Suggested Penetration

RatesINTERIOR

Floor Console Insert S0P 30%

Floor Mats, All-Weather VAV 50%

Floor Mats, Carpeted RWS 30%

Underseat Storage, Rear VBJ 30%

EXTERIOR

Assist Steps – 4-Inch Round, Black Tubular RVS 30%

Assist Steps – 6-Inch Oval, Black Tubular RVQ 30%

Assist Steps – 4-Inch Round, Chrome Tubular VXJ 30%

Exhaust Tip, Polished VQZ 35%

Fuel Door, Chrome VQL 15%

Recovery Hooks, Chrome SDA 30%

Splash Guards, Flat SB1 20%

BED

Bed Mat, Rubber VBR 10%

Bed Net RXQ 10%

Bed Storage Box, Metal RW6 5%

Bedliner VZX 65%

Tailgate Liner VUK 10%

Tonneau Cover, Hard-Folding VQT 10%

Tonneau Cover, Soft-Folding 5JY 10%

Tonneau Cover, Vinyl with Integrated Support Bows VPB 10%

WHEELS

22-Inch Wheel – Chrome SEU 15%

22-Inch Wheel – Chrome SEY 15%

22-Inch Wheel – Chrome SEZ 15%

Wheel Locks SFE 30%

Note: Pricing and Install Time to be released at a later date.

LPO NameLPO

CodeINTERIORConsole Organizer, Front Floor VKW

EXTERIORSplash Guards, Molded VQK

Tailgate Handle, Chrome SCZ

BEDBed Rug VBN

Bed Step, Retractable S6V

LPO NameLPO

CodeEXTERIORBodyside Moldings, Chrome RWI

Splash Guards, Body-Color Molded VRV

WHEELS22-Inch Wheel – Silver w/Black Inserts RX1

22-Inch Wheel – Hi Gloss Black SEV

22-Inch Wheel – Silver UBM/Hi Gloss Black SEW

22-Inch Wheel – Silver UBM SF0

22-Inch Wheel – Silver SF1

LIMITED PRODUCTION OPTIONS (LPO)


CHEVROLET ACCESSORIES SLATWALL1

Laminated wood panel with 3-inch aluminum inserts to hold Chevrolet Accessories. Mounts to wall with our French cleats.

Note: Not recommended for hanging vehicle wheels. The Mobile Accessories Slatwall is designed for wheels.

Overall size: 8.25 feet wide x 5 feet high.

ACCESSORIES SLATWALL PRICE HOLDERS1 (OPTIONAL)Set of six price holders for slatwall. Dealer must provide printed pricing information.

MOBILE ACCESSORIES SLATWALLSteel frame structure with slatwalls on two sides and locking casters for stability. Includes three brackets to hold vehicle wheel rims.

Overall size: 3 feet wide x 6 feet high x 3 feet deep.

ACCESSORIES HANGING HARDWARE KIT1

Kit includes:

• Four 4-inch chrome peg hooks

• Four 8-inch chrome peg hooks

• One 11.5-inch waterfall hook

• One steel license plate holder

• Two steel splash guard brackets

• One 18-inch-wide x 6-inch-high wire form brochure holder

• Two steel floor mat holders

Hanging hardware also sold individually.

ACCESSORIES WALL LETTERS1 (OPTIONAL)Two-inch-thick dimensional wall letters to identify the accessories area in your dealership. Designed for placement above the Chevrolet Accessories Slatwall.

Overall size: 54 inches wide x 5 inches high.

MANNEQUIN VEHICLEOn your showroom floor, display a Silverado with and without fully accessorized options. This is a great conversation starter for sales consultants.

1 Available through DCI Marketing and endorsed by the Chevrolet Family Image Program. For details on the marketing displays by DCI Marketing, please call 800-766-5660 or visit gmdw.dcim.com.

Merchandising is key when selling accessories. The consumer needs to see, touch and feel all of the personalization options available to them. Below are just a few ways to merchandise Chevrolet Accessories in your dealership.

MERCHANDISING

22-Inch Wheels – Chrome*

Chrome Recovery Hooks

4-Inch Chrome Tubular Assist Steps

Soft-Folding Tonneau Cover

Chrome Fuel Door

*Available Q2 '13


From marketing and training to creating a great accessories display wall, there are many Chevrolet resources available to you.

DIGITAL RESOURCES• CHEVROLET.COM (Build Your Own Website)

• CHEVROLET DEALER COBALT WEBSITES

– Accessory Model Portfolio (Consumer Search Inventory showcases available accessories)

• GM ACCESSORIES DIGITAL SOLUTION

• GMAZ (www.gmaccessorieszone.com)

• ACCESSORIES INFORMATION CENTER (AIC)

– Accessories Slatwall Planner

– Dynamic Publishing

• GM ASSET CENTRAL (Accessible through GM GlobalConnect)

• DWD STORE

PRINT RESOURCES• CHEVROLET ACCESSORY REFERENCE CATALOGS (ARCs)

• CHEVROLET SELECT ACCESSORIES BROCHURE

ACCESSORY RESOURCES


NOTES



all-new 2014 chevrolet silverado 1500 crew cab … · truck. from tonneau covers and bed mats to...

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