all rights reserved © 2005, alcatel user-centric triple-play : a new tv experience, an industry...

All rights reserved © 2005, Alcatel

User-Centric Triple-Play :a New TV experience, an Industry

Transformation

IDATE, November 23, 2005

All rights reserved © 2005, AlcatelPresentation | Date |

What has happened since 2001

Source: IDATE, 2005

Broadband density(subscribers par 100 inhabitants)

0,0% 5,0% 10,0% 15,0% 20,0% 25,0%

Sweden

UK

France

Total UE-25

Spain

Germany

Italy

Poland

2001 2005

1. Broadband has become mass

market

2. TV over ADSL: a reality (IPTV)

3. New internet competition:


The next steps for the industry

Services Transformation

Services Transformation

Network Transformation


Business Transformation

Business Transformation

An explosion of new services incl:

A new TV experience

An explosion of new services incl:

A new TV experience

IP broadband network to enable:• Service differentiation• Radical cost reengineering

IP broadband network to enable:• Service differentiation• Radical cost reengineering

From Service Providers to Content DistributorsFrom Box Vendors to Solutions Vendors, to Network and Services Integrators

From Service Providers to Content DistributorsFrom Box Vendors to Solutions Vendors, to Network and Services Integrators


Services Transformation:

a NEW TV EXPERIENCE

Services Transformation:

a NEW TV EXPERIENCE


A new TV experience at home

Better TVBetter TV

Performance High-quality

Towards HDTV

Personal TV Personal TV

“my content @ my time“

finally made simple

Community TVCommunity TV

“view together”community-

specific content


Personal TV:proven growing demand (example of the US)

VOD in US

US households (millions)

Source : Forrester, technographics

“My content”

DVR in the US

0,0

2,0

4,0

6,0

8,0

10,0

12,0

2001 2002 2003 2004 2005

Self-installed Satellite Cable

Source : Forrester, technographics

US households (millions)

“My time”


C

om

munic

ate

C

om

munic

ate

Community-specific contentCommunity-specific content

Community TV: the next step

Today’s TVViewer

Produce my content Make it available for my

community to watch

View together and interact with my community


Market opportunities for the content and the telecom industries

TV to keep me COMPANY TV to RELAX

TV to ESCAPE TV to SHARE

During daytime activitiesPresence > contents

Concentration, captivationChosen programs

Floating concentration, zapping« Light » programs

Emotion exchange > contentsChosen programs

Source: Alcatel research, France, Germany, Italy, Spain Sept 05

AttitudeTowards

TV:

«Followthe

flow»

Selective

Better TV

Personal TV Community TV


Towards mobile TV: demand for entertainment on the go

Access to home video libraries

Remote PVR programming

TV at home TV on the go

3G

DVB-H+

Discovery(Short-form

music & video)

Immersion(Long-form video)


Urban coverage

National coverage

Typ. 18 channels

Typ. 18+36 channels

DVB-H+: combining satellite and 3G

Broadcast with satellite & repeaters:

Same high-quality signal for all users 18 channels everywhere 54 channels when repeaters Unlimited number of users

Unicast with 3G: One signal per user Unlimited number of channels Limited number of users

Combination of both: transparent to the user unlimited offer, everywhere


The IP broadband network:the engine for new TV experience

Better TV experienceBetter TV

experiencePersonal TV experiencePersonal TV experience

Community TV

experience

Community TV

experience

Towards 100Mbits

Guaranteed QoS

Towards 100Mbits

Guaranteed QoS

UnicastVideo libraries

IP search

UnicastVideo libraries

IP search

Single IP flow for entertainment

and communications

Single IP flow for entertainment

and communications

User-Centric Triple-PlayUser-Centric Triple-Play


The new book of rulesfor user-centric triple play networks:

Bandwidth scaling

Subscriber management& quality of service (QoS)

Continuous service

availability

Network security

Operational excellence

Broadband, IP, Secure

Broadband, IP, Secure


Going for transformation

Two imperatives:

Differentiated Services

Cost reengineering

Two imperatives:

Differentiated Services

Cost reengineering

Two approaches:

Progressive Radical

Two approaches:

Progressive Radical


UniversalBroadband

Access

ServiceAwareEdge

&Data

AwareTransport

Alcatel leading partner for triple-play networking

Content and

Services

Headend/Encoders

VideoServer

ApplicationServer

Open Service Delivery

ConsumerEnvironment

1. See track 2. Wallpaper3. Buy Ring tone 4. Buy MP3

Leader

Leader

Eco-system of

CPE partners

Eco-system of Alcatel & partners’

applications


Business Transformation:

Business Transformation:


UniversalBroadband

Access

Alcatel partner for triple-play network transformation

Content and

Services

Headend/Encoders

VideoServer

ApplicationServer

Open Service Delivery

ConsumerEnvironment

1. See track 2. Wallpaper

3. Buy Ring tone 4. Buy MP3

Services Integration

Network Integration

ServiceAwareEdge

&Data

AwareTransport


New partnerships with vendors: value shifting

Eco-System BSS/OSS integration

Interoperability Testing

Service Assurance

Service Aware IP Broadband Access

Microsoft IPTV edition

Capabilities required

Vendors’ new role

Benefits for Service

Providers

Faster to mass-market

Attention on marketing &

content

ServicesIntegration

Network Integration

Best-of-Breed Solutions


Towards major network transformation…

Alcatel and SBC: $ 1,7 BnOctober 2004


Towards major network transformation..

Alcatel and Ya.com:October 05


Towards major network transformation…

Alcatel and Telstra: € 2,18 BnNovember 2005


The new TV, the new opportunity


www.alcatel.com

all rights reserved © 2005, alcatel user-centric triple-play : a new tv experience, an industry...

Documents

alcatel presentation

new tv experience slide

home tv

mobile tv

company tv

community slide

network transformation

alcatel research