idate november 24, 2004
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Mobile Office and Enterprise Applications: A changing landscape. Nick Leon Director of Business Development, IBM Global Services, EMEA. IDATE November 24, 2004. - PowerPoint PPT PresentationTRANSCRIPT
IBM Corporation
IDATE
November 24, 2004
Mobile Office and Enterprise Applications: A changing landscape
Nick Leon
Director of Business Development, IBM Global Services, EMEA
IDATE: November 2004 © 2004 IBM CorporationPage 2
Alignment of business, social and technological imperatives is driving accelerated take up of mobile data services in the enterprise
NetworksNetwork Standards More Data Friendly:
2.5G/3G/1X RTT/EV-DOPacket vs Circuit SwitchedAlways-on
Cost of Data:Monthly Flat Rate (1xRTT, GPRS) - "all you can eat"
National Coverage (with roaming solutions)PWLAN as a complement to 2.5G and 3G
Enterprise IT Infrastructure EnvironmentHorizontal and Open Standards Middleware Architecturee-Business on Demand
DevicesCapacity (OS, storage, display, battery life...)
Moore's LawHorizontal and Open-Standards Client ArchitectureNon traditional "devices" B2M:
Sensors, RFID tagsSmart Phones/Laptops
Work Patterns
Social Acceptance
Business Flexibility
IDATE: November 2004 © 2004 IBM CorporationPage 3
Enterprise want high quality office solutions…..but seek to complement these with business-focused solutions which have a clear ROI
Examples include:
Mobile Field Force Mobile Field Sales Mobile Asset/Plant
Management/Tracking Clinical Drug Trials Mobile Claims Tracking Mobile e-Learning Fleet Management
Business Process-
Enhancing Solutions
Enterprise Process Solutions
Mobile Field Force
Mobile Field Sales
Mobile Asset/Plant Management
Wireless Warehouse Management
Clinical Drug Trials
Insurance Claims
Mobile e-Learning
Fleet Management
Remote Monitoring & Diagnostics
Communications-enabling solutions
Office Solutions
Alerts
Messaging (SMS, MMS)
Instant Messaging
Personal Information Management (PIM) - E-mail and Calendaring &and Directory Access
Unified Messaging
Chat
Internet Access
Location - where is my nearest? How do I get from A to
IDATE: November 2004 © 2004 IBM CorporationPage 4
Consumer & Industrial Financial Services Public Sector Telecoms & MediaEnergy & Utilities
Horizontal Enterprise Propositions
Specific Vertical Market Propositions
Mobile Sales Force Automation (MSFA)
Mobile Workforce Management (MWFM)
Mobile E-Learning
Mobile Warehouse Distribution & Logistics
Mobile B2E and Enterprise Information Management (EIM)
Clinical Trials
ePrescriptions
Asset Tracking
Services Management
Healthcare
Claims Tracking
Loss Adjusters
Pricing and Risk Reduction & Usage Pricing
Insurance
Direct Stores Delivery
Wireless Forecourt
Asset Tracking
Oil & Gas
Direct Stores Delivery
Telematics
Marketing Research
Asset Management
Consumer & Industrial
Asset Management
Connected Crew
Wireless Ramp
Hurdle Free Airport
Utilities & Transport
Homeland Security
Border Controls
Emergency Services
Traffic Management
Connected Crew
Public Sector
Consumer & Industrial Financial Services Public Sector Telecoms & MediaEnergy & Utilities
Horizontal Enterprise Propositions
Specific Vertical Market Propositions
Mobile Sales Force Automation (MSFA)
Mobile Workforce Management (MWFM)
Mobile E-Learning
Mobile Warehouse Distribution & Logistics
Mobile B2E and Enterprise Information Management (EIM)
Mobile Sales Force Automation (MSFA)
Mobile Workforce Management (MWFM)
Mobile E-Learning
Mobile Warehouse Distribution & Logistics
Mobile B2E and Enterprise Information Management (EIM)
Clinical Trials
ePrescriptions
Asset Tracking
Services Management
Healthcare
Claims Tracking
Loss Adjusters
Pricing and Risk Reduction & Usage Pricing
Insurance
Direct Stores Delivery
Wireless Forecourt
Asset Tracking
Oil & Gas
Direct Stores Delivery
Telematics
Marketing Research
Asset Management
Consumer & Industrial
Asset Management
Connected Crew
Wireless Ramp
Hurdle Free Airport
Utilities & Transport
Homeland Security
Border Controls
Emergency Services
Traffic Management
Connected Crew
Public Sector
Mobile Enterprise Proposition:Enterprises are extending horizontal applications with industry vertical solutions, plus need access to core applications, anytime - anywhere
IDATE: November 2004 © 2004 IBM CorporationPage 5
Scale of Opportunity and its evolution
● Industry vertical or horizontal solutions delivering industry specific benefits are growing swiftly
● Business Process based solutions are overtaking mobile office
● Differentiation demands– Ease of deployment
– Ease of use
– Clear ROI
– Integration within the Enterprise environment
– Demonstrable Security andManagement
Capable sales channels
Source: IBM study 2004
IDATE: November 2004 © 2004 IBM CorporationPage 6
ConvergenceIncreasingly customers seek user-friendly access to any service, using the most appropriate device and bearer
DevicesDevices
SmartPhones
PDAs
MobileHandsets
Laptops
NetworksNetworks
GPRS and 3G
Wireless LAN
Cable
xDSL
PSTN/ ISDN
GSM
Home
Airport/Hotel
Office
Vehicle/Walking
Business/ Personal User
Business/ Personal User
HorizontalServicesHorizontalServices
Messaging (SMS/ MMS)
VoiceInfotainment • Push/ pull information (eg stock
quotes, maps)• Infotainment• Customer care & support• Field Service Automation• Sales Force Automation
CRM/ Front-office
• ERP• Supply Chain Mgt (eg inventory
& order mgt)
ERP/ SCM
• Asset monitoring (eg logistics)• People monitoring
M2M
Vertical ServicesVertical Services
Intranet Access (VPN)
Service Uniqueness & Complexity
Mobile Office (Email/ PIM/ MS
Office)
Key Features● Integration of personal & work dynamics● Multi-access network● Multi-device
● More complex applications, such as vertical applications in the business segment, will require seamless GPRS 3G and WLAN roaming
IDATE: November 2004 © 2004 IBM CorporationPage 7
IBM Study of its own 3G deployment
Relative Benefit
0.0
0.5
1.0
1.5
2.0
2.5
3.0
More productivetime
Respondingmore quickly to
customerissues
Work/lifebalance
Collaboratingwith marketingand technical
support
Researchingsolutions
Spending moretime at
customerlocations
Researchingcompetition
Creatingcustomermaterials
Developingproposals
Factor
Ben
efit
(1
- 4)
66% took less than 1 hr to setup 75% overall satisfaction 11 additional hours per week connected 3 additional hours per week with customers 14 additional hours per week projected usage in the future
IDATE: November 2004 © 2004 IBM CorporationPage 8
Field Force : Ricoh from 2.5G to 3GChallenge● Allow field technicians to effectively manage servicing customers using the GPRS network.● Eliminate unacceptable response times and allow real-time access to maintenance records.
Solution IBM Mobile Technology Services solution including:
IBM WebSphere Transcoding Publisher IBM WebSphere Application Server Nokia 9500 Communicator and follow ons
Business Benefits Boosts dispatcher productivity by 40% and delivered
cash payback within one year of implementation. Increases the number of customer engagements by
technicians, resulting in 10 to 15% ROI. Enhances customer satisfaction by speeding
response times.
…………3G will transform the application with rapid download of technical plansand upload of images to confirm completion
IDATE: November 2004 © 2004 IBM CorporationPage 9
Aviva – CGNU “Pay as You Drive” UK’s largest motor insurer are running a business pilot to record journeys of
5,000 private vehicles over 18-24 month period
The service will record:− Position, Speed & Direction− Logged every second of every journey− Enriched with map information
Information processed by customer systems
Enable Aviva to determine ‘Factor X’ for insurance risk and produce a dynamic ‘on-demand’ premium
Telematics have enabled a New Model for Vehicle Insurance
Competitive markets are eroding the margins on motor insurance Current underwriting models are based substantially on “average risk” Telematics offers a new approach to charging for insurance based on
actual usage and better matched to risk
IDATE: November 2004 © 2004 IBM CorporationPage 10
Customers require our industry to team Together we must integrate all the different components to deliver value to the enterprise
Service DeliveryPlatform
Platform for the deliveryof business functionality
to the handheld device
Mobile Device and Device O/S
The handheld devicetogether with its
operating system.
Enterprise Applications & Services
The end user solution,Office, ERP, CRM, Sales
and Field Force Automation.
Mobile/Wireless Network
Infrastructure
Providing the connectivityand, depending upon the operator, various levels of
functionality.
Wireless-Enabled
Enterprise
Reduced Costs
Product & Service
Differentiation
New Business& Models
Bu
sin
ess
and
S
yste
ms
Inte
gra
tio
n
Customer Value
IDATE: November 2004 © 2004 IBM CorporationPage 11
Summary
Enterprises are the key customers – seeking business value and demonstrable ROI
They will obtain the applications from Mobile Service Providers and System Integrators or in partnership
Applications/Solutions will be increasingly be delivered “On Demand”
PWLAN & 3G (and future technologies) must and will operate in concert
The winners will deliver “Mobile Data Services” across multiple technologies – fast to deploy, easy to use, secure in integration
Seamless Network Roaming will be essential
A capable sales channel
IBM Corporation
Thank You
IDATE: November 2004 © 2004 IBM CorporationPage 13
Examples of new services using 3G enabled technologiesInformation Integration: Capture, extraction, interpretation and integration of images/music and other unstructured with partner databases to deliver new consumer infotainment and enterprise solutions
Active Phonebooks: Integrates presence, awareness, the users activities and preference to provide information and services
– Anywhere, anytime – get in touch the right way – IM, SMS, Voice, email or call
Multi-modal Interfaces for User services: incorporates natural language understanding and IVR, mixed initiative dialog, concatenative text to speech,
– Match the form of interaction to the context and with one simple query search forums, internal databases, search engines even people
Multi-Player Games: voice and collaborative features, using IM and Grid computing to enhance the experience of online gamers:
– Inter-player communication, from mere awareness to presence in game-rooms, tournaments, using voice-effects while chatting with friends or opponents
– Communication with the games, and activation of game features by voice
– Use of Grid to ensure massive scalability
Secure Device and Services: Biometric Voice Recognition – integrated Finger Print Reader and Device as PKI Client:
– Secure identity management and transaction management that enables much higher value transactions that can be risked using only the SIM
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