G3 Mirror Manufacturers IVIEW

An All view Rearview Mirrorowned & supplied by

Owned & Supplied ByAkshit Jain (15bsP0140)Akansha Bhambri (15BSP0103)Arko Priya Ray (15BSP0243)Avnisha Singh (15BSP0)Ankita Singh (15BSP0204)Palak Arora (15BSP0795)Khushboo Desai (15BSP0599)Copyrights 2016 G3 mirror manufactures

india pvt ltd

The No Blind Spot Rear View• This is the rear view mirror used by police officers and professional

racecar drivers to reduce blind spots. • The patented, seamless mirror has a 180° field of view (standard

interior and exterior mirrors combined offer only 52°) that provides a distortion-free reflection of rear traffic across an entire five-lane highway. • This panoramic view allows the driver to continuously monitor adjacent

vehicles when merging or changing lanes without turning his or her head. • The mirror automatically reduces the headlight glare of trailing vehicles

by 50% and clamps over most standard rear view mirrors without requiring tools or adhesives. 15 3/4" W x 2 3/4" H x 3/4" D. (10 oz.)

Features• Easy to install. Simply clip onto stock mirror • 300mm (12") curve wide size helps minimize your blind

spot, increase your safety and deliver a wider range of view • Rubber clamps clips helps prevent vibrations and

damage made onto your stock mirror • High polish mirrors provide better reflections• Slim body that does not take up a lot of space

Segmentation, Targeting & Positioning.(STP)

• Focus on companies which occupy large market share in hatch back and mini car segment.• Target those cars which do not have in build facilities of

back view.• Focus on the difficulties that one faces while driving .• Position the product as it provides smooth driving

experience.• Portray it as a product which a car must have for safe and

comfortable driving. • Position it as an easy to use car accessory.

NEW PRODUCT DEVELOPMENT

• Innovative product.• Increase/defend market share by offering more choice or

updating older products• Appeal to new segments• Diversify into new markets• Make better use of the organizations resources

NEW PRODUCT DEVELOPMENT PROCESS

IDEA GENERATION

CONSUMER INSIGHTS & CONCEPTS

BUSINESS ANALYSIS

PROTOTYPE DEVELOP-

MENTTEST

MARKETINGCOMMERCIALIZATION

SWOT

STRENGTHS: • This mirror is new in India. So it

has first mover advantage. • This mirror provides a broad 180

degree view so that driver can easily remain aware of the vehicles around them.

• The mirror also reduces the glare of the headlight from trailing vehicle leading to a clear unobstructed field.

WEAKNESS: • There is special sensors already

provided in luxury/ premium cars. So this mirror is not suitable for luxury cars.

• Since this mirror is designed with the purpose to reduce accidents, it may not be that successful.

OPPORTUNITIES: • This kind of mirror is useful

in all geographical area.• Use of sensors to solve

parking problem. It is suitable for other target groups.

• It may also be used for research purposes and If used wisely and promoted properly on social media, it will be a huge success in the market.

THREATS: • Cost will be high. Since it is

sold by Amazon, its competition will increase in this field. Since it is new to the market, the market demand is low.

• Driver’s task load increases during driving. It is subject to vandalism & thefts.

4 P’s of Marketing Mix

PRODUCTI - View

I – View cam

PRICERs.1800 for 7 inch for I view

Rs.4000 for I view camThis is as per market estimation

and it also depend upon the demands

PROMOTIONDirect selling B2B.

To the main companies and live demonstration will be given.

PLACEFor introductory period we are

launching this in four main cities ie. Delhi, Mumbai, Chennai,

Kolkata

PRODUCT LIFE CYCLE

• Introduction- Research, Development & Launch.• Growth- Expanding the market/entering new segments• Maturity- product modification, Quality improvement.• Decline- Extend the product by advertising & by entering

new market.

AUGMENTED PRODUCTNo blind spot rear view mirror has an augmented feature of a panoramic view allows the driver to continuously monitor adjacent vehicles when merging or changing lanes without turning his or her head.

POTENTIAL PRODUCT No blind spot rear view mirror with sensors These sensors will monitor the sides and rear of the

vehicle approaching from behind and use an indicator to warn the driver with lights mounted in either side-view or rear-view mirror or the door.

FUTURE DEVELOPMENT

• The blind-spot detection device developed by Advanced technology products of Toronto, Ontario, employs a patented passive infrared sensor technology that can sense thermal energy released from the tires of the vehicle while moving.• The temperature difference is used for turning on the red light

to warn the driver. Most of the automobile manufacturers consider employing radar-based sensors as these radars cover a wide area from the vehicle's side to the rear and have the potential to differentiate mobile and stationary objects