Allegany Radio Corporation Station

15 E. Industrial Blvd. Cumberland, MD 21502

Kristi DeVore

Account Executive (301) 759-1005 (O) (301) 697-0844(C) (301) 759-3124 (F)

kdevore@alleganyradio.com

94.1 QZK, “The Tri State Hit Music Channel”

is the 2008 Contemporary Hit Radio Station of the Year by

the West Virginia Broadcasters Association (WVBA).

Starting as a Keyser, WV radio station, 94.1 QZK has now evolved into a market

of 50,000 listeners with faithful members of “The Q Crew”.

WQZK is a 21,000 watt ???? Top 40 Radio Station, with its tower located in Keyser, WV.

94.1 QZK’s sound is best described as today’s hit music, featuring artists such as

Rihanna, Nickelback, Chris Brown, Fergie, Alicia Keys, Linkin park, Miley Cyrus,

Jordin Sparks, Sean Kingston, Daughtery, One Republic and Three Days Grace

94.1 QZK has heavy command of the market since it is the only local hit music station!

Giving the area the kind of music it’s been asking for and lacking for years!

On www.941QZK.com you can listen live, request a song, join “The Q Crew”, enter to win in exciting contests and

view photos of our latest live broadcasts!

Whether you start your day with “The Eric and Kevin Show” in the morning, blow through “The Workday with Amy Ryan”, or edge into the afternoon and nighttime with Lacy Neff ,

you know 94.1 QZK is the home for today’s hit music!

• The Night-time Radio Show with Lacy Neff – Marconi Award for Best Small Market Personality in 2006

– 8pm: The Tri-State Top 8 Countdown

• The Eric and Kevin Show – WVBA winner of the Best Morning Show in West Virginia! – Syndicated in Morgantown, WV

• The Workday with Amy Ryan

– 12 Noon features the anything goes lunch.

– Request your favorite song anytime.

Broadcasting Keyser High School Football Live every Weekday from Sept - Dec

Broadcasting WVU Football & Basketball Live

from Sept - March

Magic 100.5, “The Adult Contemporary Music Channel” is

Cumberland’s 1st High Definition Radio Station.

Magic 100.5 has grown into a market of 40,000 listeners,

with dedicated members of the “Loyal Listener Club”.

WDYK-FM, better known to the Western Maryland as Cumberland’s Magic 100.5,

is a 4,600 watt Adult Contemporary Radio Station with its tower located in Cumberland, MD.

Introduced to the area in November of 2006, WDYK plays a unique blend of 70’s, 80’s, 90’s, and Today from artists including The Eagles, John Mayer, Mariah Carey, and Sheryl Crow, Magic has distinguished

itself. With a combination of musical variety and great local personalities, Pat Sullivan, Amanda Mangan, and Tony Cimaglia, and syndicated radio personality John Tesh, there’s no question

Magic 100.5 has made it’s mark on Western Maryland.

Start your day off with music and info on the Magic Morning Show with “Pat Sullivan”, keep your workday strong with “Amanda Mangan”, or coast through the evening with “Intelligence For Your Life

w/ John Tesh”.

Tune in to Magic 100.5 and be part of Cumberland’s Magic!

• Cumberland Native Pat Sullivan – The Magic in the Morning show from 6am - 10am

• Afternoons with Amanda Mangan from 2pm – 7pm – News updates – Tri-State Events Calendar – Allegany Radio Community

Forum.

• John Tesh – The Intelligence For Your Life Radio Show

– Weekdays from 7pm - 12m – Saturdays 8am - 11am – Sundays 7pm - 12m

• News & Weather Updates

Everyday with

Tony Cimaglia

• “Your Weekend” w/ Jim Brickman

Sundays from 6am - 9am

• Sonrise w/ Kevin

Peterson

Sundays from 9am - 11am

• Retro Pop reunion

Joe Cortez from

8pm-12am

every Saturday

Broadcasting Allegany

High School Football Live every Weekday

from Sept - Dec

99.5 The Wolf, “The Biggest Hits, The Biggest Stars”

Is Cumberland’s Country Music Destination.

99.5 The Wolf has grown into a market of 48,000 listeners

with faithful members of “The Wolf Pack”

WVMD-FM, better known to the Western Maryland as 99.5 The Wolf, is a 1,030 watt

Country Hits Radio Station with a tower located in Midland, MD

Introduced by Allegany Radio in April of 2008, WVMD has quickly become an Area Favorite for the country community now playing the “Biggest Hits and The Biggest Stars”. Artists include Kenny Chesney, Toby Keith, Taylor Swift, George Strait, Brad Paisley, Jason Aldean, Rascal Flatts, Carrie Underwood, and Dierks Bentley . With a combination of musical variety and some of the format’s best personalities, John

Boy & Billy, Dani Gordon, and Dave Carmichael, and “Big T”

Whether you are kicking off the day with “The Big Show: With John Boy & Billy” in the morning, working with “Dani Gordon” in the mid-day, Driving home with ”Dave Carmichael”, or spending the

evening listening to “Big T”.

you know 99.5 The Wolf is your country music destination!

• The “Big Show” with John Boy & Billy Whether it's a hilarious edition of John Boy and Billy Playhouse, or the ridiculous banter, John Boy and Billy will change the way you think of Western MD morning radio.

• Mid – days with Dani Gordon

• 10am – 3pm

John Boy

Billy

Dave Carmichael in the Afternoons

Weekdays from

3pm - 7pm

GAC Nights- Live from

Nashville Weeknights from

7pm-12am

Sunday Morning Bluegrass 6am – 8am

Sunday Night Bluegrass 6pm-8pm

American Country Countdown w/Kix Brooks Sundays 8am – 12 noon

Broadcasting Fort Hill High School Football Live every Weekday from Sept - Dec

Broadcasting Maryland Football & Basketball Live

from Sept - March

• The Pulse w/ Doug Gottlieb

Weekdays 8:00p.m. – 11p.m.

• Mike & Mike in the Morning (1230am only)

Mike Golic and Mike Greenberg

Weekdays 6:00 a.m. - 10:00 a.m. ET (Metro News 1390 am)

• Afternoon Weekday Line-up 1-3 p.m Tirico & Van Pelt 3-4 p.m. The Scott Van Pelt Show

4-6:30 p.m. SportsNation with John Seibel and Orestes Destrade

• Sportsline with Tony Caridi

• Weekdays 6pm – 7pm

• Football Tonight

• Weekdays 7pm – 8pm

• Talkline with Hoppy Kercheval

Weekdays 10am-12pm

• The Herd with Colin Cowherd

Weekdays Noon – 1pm

Two Frequencies ~1230 & 1390~ – One Top Sports Format

Friday Nights w/Tony C (only on FM stations carrying the game)

• Pregame Show from 6pm – 7pm Highlighting the games of the night

• Postgame Show from 9pm – 11pm A live call-in show recapping the big plays and statistics

from all of the Friday night games.

Call-in and give your thoughts or opinions of the games.

Saturday The Best of Mike & Mike in the Morning ~ 5:00a.m. - 6:00a.m.

RaceDay ~ 6:00a.m.-7:00a.m.

Erik Kuselias ~ 7:00a.m.-10:00a.m. & Andy Gresh 10:00a.m.-1:00p.m.

GameDay ~ 1:00p.m.-4:00p.m. & The Huddle 4:00p.m.-8:00p.m.

GameNight ~ 8:00p.m. - Midnight

Internet Marketability

Viewership

Avg of 2,000 unique (new) visitors per month Avg of 4,600 visits per month Average of 5-8 pagers visited per visit

Demographics:

Primary – Adult 21-54 Coverage Population: Reaching 94% of approx. 40,000 citizens 37,600 listener base

Demographics:

Primary – Female 18-35

Secondary – Adult 18-35

Coverage Population:

Reaching 94% of approx.

50,000 citizens

47,000 listener base

Demographics:

Primary – Female 25-54

Secondary – Adult 25-54

Coverage Population:

Reaching 94% of approx.

40,000 citizens

37,600 listener base

Demographics:

Primary – Adult 35+ Coverage Population: Reaching 94% of approx. 15,000 citizens 14,100 listener base

Demographics: Primary – Male 18-35 Coverage Population Reaching 94% of

approx. 35,000 citizens

32,900 listener base

The most important things to remember are: 1. Reach

Who are we talking to?

2. Frequency

How often are we saying it?

3. Consistency

How long is our commitment to communicating?

4. Compelling Message

What are we saying?

The following page offers examples of schedules that hold true to the four keys to marketing success.

Keep in mind that these are only examples and can be adjusted to fit your needs.