Viewership Area wise %2

11%

18%

42%

14%

15%

Karachi

Clifton

Korangi Road

Sh-e-Faisal

Sh-e-Pakistan

University Road

15%

11%

26%

40%

8%

Lahore

Cantt

DHA

Ferozpur Road

Gulberg

Wapda Town

Viewership Area wise %3

15%

21%

19%

35%

10%

Rwp-Isb

Blue Area

Commercial Market

Katchary Chowk

Muree Road

Sector F

Target Group Share Ratings4

6%

41%

22%

15%

8%

8%

12-15 years

16-24 years

25-34 years

35-44 years

45-54 years

55+ years

18%

12%

22%

21%

27%

SEC A

SEC B

SEC C

SEC D

SEC E

Top 10 Panels Karachi 5

Rank Location Medium Vendor Rating %

1 Elegant Residency Wall Pasting Champion 11.20

2 Najeab Center Wall Pasting Champion 11.15

3 Sh-e-Quaideen BQS Sign Source 10.80

4 Liberty Signal Wall Pasting Media Communication 10.71

5 FTC Bridge Wall Pasting Gashoo Ad 10.43

6 NCR Building Wall Pasting Ammar Ad 9.90

7 ARY Cash & Carry Wall Pasting Call Ad 9.50

8 Nipa Flyover Wall Pasting MOA 9.01

9 Millennium Mall Wall Pasting The Point Outdoor 8.90

10 CPTC Wall Pasting Do Ad 8.40

Top 10 Panels Lahore 6

Rank Location Medium Vendor Rating %

1 MM Alam Road Billboard Hafiz Bro 10.40

2 Co-Up Store Billboard Sahar Ad 10.33

3 Muslim Town Billboard Sahar Ad 10.30

4 Liberty R/A Billboard Eaglets 10.29

5 Jail Road Billboard Hafiz Bro 10.20

6 Vince Hall, Multan Road Billboard Hafiz Bro 10.10

7 Chand Mari Chowk Billboard Spectrum lines 10.05

8 Jinnah Bridge Billboard Flex-o-Sign 9.80

9 Chubruji Chowk Billboard Classic Ad 9.65

10 Sherpaou Bridge Billboard Sahar Ad 8.88

Top 10 Panels Rwp-Isb 7

Rank Location Medium Vendor Rating %

1 Chandni Chowk Billboard Pindi Ad 10.55

2 Raja Bazar Billboard Hafiz Bro 10.45

3 IJP Road Billboard Sahar Ad 10.40

4 Moti Mehal Billboard Gashoo Ad 10.15

5 Centaurus Mall Wall Pasting Retail Communication 10.10

6 Roomi Park Wall Pasting Sahar Ad 10.05

7 Katchray Chowk Billboard Gashoo Ad 9.80

8 F-6 Press Club Billboard AA 9.70

9 F-10 Billboard Pinid Ad 9.65

10 F-10 Billboard Ad Message 9.15

Category Wise Summary8

Cat

ego

ry Im

pac

ts M

illio

ns

Category Wise Spend

32%

23%

24%

15%

6%

FMCG Telco

Textile Electronics

Beverages

566

468

361

144

34

FMCG Telco Textile Electronics Beverages

Top 10 Advertisers9

Imp

acts

in M

illio

ns

Relative Share of Spend12%

9%

11%

11%

8%12%

14%

8%

8%

7% Jazz EBM

Zong McDonald's

Dalda Foods Nishat Group

K&Ns Ufone

Oppo Pakistan Pepsi-Co

223

169 165

122 120 113 107

81

23 10

Jazz EBM Zong McDonald's Dalda Foods Nishat Group K&Ns Ufone OppoPakistan

Pepsi-Co

Top 10 Brands10

Imp

acts

in M

illio

ns

Relative Share of Spend 13%

12%

9%

12%

9%

15%

9%

7%

7%

7%Jazz Zong

Rio McCrispy

Dalda Cooking Oil K&Ns

Nishat Linen Ideas

Carrefour Reno2

223

165

140 121 120

107 95

82

30 12

Jazz Zong Rio McCrispy DaldaCooking Oil

K&Ns Nishat Linen Ideas Carrefour Reno2

Digital OOH Medium(Time band Utilization)11

21,294

10,618

19,240

22,460 25,100

4,540 7,576

13,526 16,064

18,512

9 -12 Morning 12-3 Noon 3-6 Afternoon 6-9 Night 9-12 Night

Male Female

9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0:00

Male Female

Top OOH Digital Mediums12

Rank Location Vendor Rating %

1 Liberty Market Sahar Ad 25.10

2 Jail Road O&M 24.11

3 Scheme Mor AA 21.10

Top 3 Digital Panels(Lahore)

Rank Location Vendor Rating %

1 MM Alam Road Digi Prime 17.40

2 Iqbal Town Chinab Ad 16.11

3 Model Town Link Road Digi Prime 15.10

Top 3 Digital Streamers Locations(Lahore)

13

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