viewership area wise...top 10 panels lahore 6 rank location medium vendor rating % 1 main market...
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Viewership Area wise %2
2%
21%
4%
13%
60%
Lahore
Iqbal Town
Cantt
DHA
Ferozpur Road
Gulberg
10%
8%
14%
58%
10%
Karachi
Clifton
DHA
Rashid Minhas Road
Sh-e-Faisal
Sh-e-Pakistan
Viewership Area wise %3
7%
28%
11%
47%
7%
Rwp- Isb
Blue Area
Commercial Market
Mall Road
Muree Road
Sector F
Target Group Share Ratings4
6%
40%
22%
15%
9%
8%
12-15 years
16-24 years
25-34 years
35-44 years
45-54 years
55+ years
17%
12%
22%21%
28%
SEC A
SEC B
SEC C
SEC D
SEC E
Top 10 Panels Karachi 5
Rank Location Medium Vendor Rating %
1 Najeab Center Wall Pasting Champion 11.10
2 Elegant Residency Wall Pasting Champion 11.03
3 Business Avenue, Sh-e-Faisal Wall Pasting 'bheem Adv. 10.95
4 Sh-e- Quaideen BQS Sign Source 10.90
5 Kh-e-Itthad Wall Pasting Media Communication 10.45
6 Metro pole Wall Pasting MNB 10.15
7 Hilal-e-Ahmer, III Swords Wall Pasting MOA 9.90
8 University Road Wall Pasting Vision Publicity 9.85
9 Qablai Khan Wall Pasting Ammar Ad 9.40
10 Sunset Boulevard Wall Pasting Insight Solution 6.27
Top 10 Panels Lahore 6
Rank Location Medium Vendor Rating %
1 Main Market Billboard Sahar Ad 10.99
2 MM Alam Road Billboard Hafiz Bro 10.65
3 Muslim Town Flyover Billboard Sahar Ad 10.50
4 Jalal Sons, Main Market Billboard Hafiz Bro 10.45
5 Gulberg Plaza Billboard Eaglets 10.33
6 Shah Alam Market Billboard Ravi Ad 10.30
7 Jinnah Flyover Billboard MNK 10.25
8 Jinnah Flyover Billboard MNK 9.95
9 Chand Mari Chowk Billboard Spectrum Lines 9.85
10 Chubruuji Chowk Billboard Ad Message 6.73
Top 10 Panels Rwp-Isb 7
Rank Location Medium Vendor Rating %
1 IJP Road Billboard Hafiz Bro 10.80
2 IJP Road Billboard Gashoo Ad 10.71
3 Chandni Chowk Billboard Pindi Ad 10.52
4 Raja Bazar Billboard Hafiz Bro 10.40
5 Moti Mehal Billboard Gashoo Ad 10.30
6 Blue Area Billboard Pindi Ad 10.15
7 Saddar Billboard Ad Sign 10.02
8 Commercial Market Billboard Classic Ad 9.95
9 F-10 Billboard Pindi Ad 9.90
10 Defence Chowk Billboard Hafiz Bro 7.25
Category Wise Summary8
Cat
ego
ry Im
pac
ts M
illio
ns
Category Wise Spend
20%
17%
26%
22%
15%
FMCG Telco
Textile Beverages
Electronics
647
360
258 250
104
FMCG Telco Textile Beverages Electronics
Top 10 Advertisers9
Imp
acts
in M
illio
ns
Relative Share of Spend10%
18%
9%
14%7%
10%
8%
7%
11%
6% Jazz Pepsi-Co
Zong K&Ns
EBM SEFAM
McDonald's KFC
Samsung Superior College
182
138
117 101
81 74 71
52 44 39
Jazz Pepsi-Co Zong K&Ns EBM SEFAM McDonald's KFC Samsung SuperiorCollege
Top 10 Brands10
Imp
acts
in M
illio
ns
Relative Share of Spend 13%
12%
18%
10%6%
7%
7%
7%
13%
7% Jazz Super 4G Zong 4G
ComboCut Mountain Dew
Pepsi BOB Superior College
Zinger Trio Pure Life
QLED 8K Nippon Paints
177
117 100
74
55
36 36 35 33 11
Jazz Super4G
Zong 4G ComboCut Mountain Dew Pepsi BOB SuperiorCollege
Zinger Trio Pure Life QLED 8K Nippon Paints
Digital OOH Medium(Time band Utilization)11
21,300
10,621
19,246
27,368
32,442
5,242 8,747
15,616
22,010 25,789
9 -12 Morning 12-3 Noon 3-6 Afternoon 6-9 Night 9-12 Night
Male Female
9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0:00
Male Female
Top OOH Digital Mediums12
Rank Location Vendor Rating %
1 Liberty R/A Sahar Ad 29.21
2 Model Town Link Road Yellow Communication 28.40
3 Fortress Chowk MNK 26.50
Top 3 Digital Panels(Lahore)
Rank Location Vendor Rating %
1 MM Alam Road Digi Prime 20.19
2 Kh-e-Iqbal Digi Prime 17.40
3 Iqbal Town Chinab Ad 16.90
Top 3 Digital Streamers Locations(Lahore)
13
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