Viewership Area wise %2

22%

20%

19%

26%

13%

Lahore

Cantt

Circular Road

Ferozpur Road

Gulberg

Model Town

12%

7%

42%

7%

32%

Karachi

Korangi Road

Shah MuhammadSuleman Road

Sh-e-Faisal

Sh-e-Millat Expressway

Tariq Road

Viewership Area wise %3

11%

24%

16%

33%

16%

Rwp-Isb

Airport Road

Commercial Market

F-7

Muree Road

Raja Bazar

Target Group Share Ratings4

15%

17%

25%

20%

23%

SEC A

SEC B

SEC C

SEC D

SEC E

6%

39%

24%

16%

10%

5%

M/F I 12-15

M/F I 16-24

M/F I 25-34

M/F I 35-44

M/F I 45-54

M/F I 55+

Top 10 Panels Karachi 5

Rank Location Medium Vendor Rating %

1 FTC triangle Wall Pasting Ammar Ad 8.45

2 CSD Signal Wall Pasting Korangi Road 8.20

3 Kashif Center Wall Pasting Zodiac Link 7.95

4 Emerald Tower Wall Pasting Mediatik 7.83

5 PTC Building Wall Pasting Ravi Adv 7.70

6 Najeab Center Wall Pasting Do Adv 7.45

7 Nipa Flyover Wall Pasting Marketing Adv 7.15

8 Aladdin Park Wall Pasting Sagar’s Art 6.89

9 Palm R/A Wall Pasting Zodiac Link 6.75

10 Numaish Wall Pasting Gashoo Adv 5.95

Top 10 Panels Lahore 6

Rank Location Medium Vendor Rating %

1 Jinnah Flyover Billboard Hafiz Bro 2.25

2 Sherpaou Bridge Billboard Sahar Adv 2.23

3 Main Market Billboard Hafiz Bro 2.19

4 Model Town Billboard Ad Evo 2.13

5 UBL Chowk Billboard Hafiz Bro 2.10

6 Muslim Town Billboard Classic Ad 2.03

7 Chand Mari Chowk Billboard Spectrum lines 1.95

8 LOS Signal Billboard Ravi Adv 1.83

9 Fortress Bridge Billboard MNK 1.65

10 Sherpaou Bridge Billboard Hafiz Bro 1.53

Top 10 Panels Rwp-Isb 7

Rank Location Medium Vendor Rating %

1 Committee Chowk Billboard Hafiz Bro 3.65

2 Liaquat Bagh Billboard Sherazi Ad 3.53

3 Chandni Chowk Billboard Pindi Ad 3.50

4 Moti Mehal Billboard Pindi Ad 3.47

5 Raja Bazar Billboard Gashoo Ad 3.45

6 Jinnah Park Billboard Sherazi Ad 3.39

7 F-10 Billboard Hafiz Bro 3.33

8 Margalla Road Billboard Sign Pakistan 3.25

9 Commercial Market Billboard Classic Ad 3.19

10 Rawal Road Billboard Gashoo Ad 2.99

Category Wise Summary8

Cat

ego

ry Im

pac

ts M

illio

ns

Category Wise Spend

25%

23%

20%

10%

13%

9%Beverages FMCG Textile

Telco Electronic Fashion

230

205189

165

110

10

Beverages FMCG Textile Telco Electronic Fashion

Top 10 Advertisers9

Imp

acts

in M

illio

ns

Relative Share of Spend

26%

14%

13%10%

9%

8%

6%

5%

5%4% Coca Cola Qarshi

J. K&Ns

McDonald's Pepsi-Co

Hamdard Sufi Group Of Companies

UPL Zong

190

140 135

101 99 95 88

55 4935

Coca Cola Qarshi J. K&Ns McDonald's Pepsi-Co Hamdard Sufi Group OfCompanies

UPL Zong

Top 10 Brands10

Imp

acts

in M

illio

ns

Relative Share of Spend 21%

18%

15%8%

12%

6%

6%

5%5%4% Sprite K&Ns

Jam-e-shirin Sufi Ferozne Foods

McDonald's Rooh Afza

Zong 4G Dasani

7up PSO Blaze 4t

150143 140

115103

95

67

4032

25

Sprite K&Ns Jam-e-shirin Sufi FerozneFoods

McDonald's Rooh Afza Zong 4G Dasani 7up PSO Blaze 4t

Digital OOH Medium(Time band Utilization)11

16 549

8 252

14 953

21 263

25 205

4 688 7 821

13 964

19 681

23 059

9 -12 Morning 12-3 Noon 3-6 Afternoon 6-9 Night 9-12 Night

Male Female

Male Female

Top OOH Digital Mediums12

Rank Location Vendor Rating %

1 Main Market Ravi Adv 33.21

2 Fortress Chowk Sahar Adv 25.12

3 Y Block, DHA Spectrum lines 23.21

Top 3 Digital Panels(Lahore)

Rank Location Vendor Rating %

1 Link Road, Model Town Digi Prime 20.45

2 Qarshi Lane MNK 19.11

3 M.M Alam Road Digi Prime 18.25

Top 3 Digital Streamers Locations(Lahore)

13

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