allegro marketing
TRANSCRIPT
![Page 1: Allegro Marketing](https://reader035.vdocument.in/reader035/viewer/2022062307/554bd07bb4c905706a8b4bc8/html5/thumbnails/1.jpg)
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ACCELERATING THE ADOPTION OF MOBILE DATA
Allegro Product Presentation
![Page 2: Allegro Marketing](https://reader035.vdocument.in/reader035/viewer/2022062307/554bd07bb4c905706a8b4bc8/html5/thumbnails/2.jpg)
ACCELERATING THE ADOPTION OF MOBILE DATA 2
proprietary & confidentialproprietary & confidential
Wireless Data Dream
![Page 3: Allegro Marketing](https://reader035.vdocument.in/reader035/viewer/2022062307/554bd07bb4c905706a8b4bc8/html5/thumbnails/3.jpg)
ACCELERATING THE ADOPTION OF MOBILE DATA 3
proprietary & confidentialproprietary & confidential
Installed Base of Monitor and Nomadic use Devices
ADSL
8006004002000 100 300 500 700
Standard QoE ADSL
2.5G
2.75G
3G
HDSPA
![Page 4: Allegro Marketing](https://reader035.vdocument.in/reader035/viewer/2022062307/554bd07bb4c905706a8b4bc8/html5/thumbnails/4.jpg)
ACCELERATING THE ADOPTION OF MOBILE DATA 4
proprietary & confidentialproprietary & confidential
Installed Base of Monitor and Nomadic use Devices
200
11600
1400
1200
1000
800
600
400
200
0
Millions
200
2
200
3
200
4
200
5
200
6
200
7
200
8
WAP 1.x
WAP 2.x XHTML
Handsets with WAP (total)
Notebook PCs (total)
Notebook PCsw/WLAN (total)
![Page 5: Allegro Marketing](https://reader035.vdocument.in/reader035/viewer/2022062307/554bd07bb4c905706a8b4bc8/html5/thumbnails/5.jpg)
ACCELERATING THE ADOPTION OF MOBILE DATA 5
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Variety of content types and devices
Department Store Branded portal
Department Store Branded portal
Open InternetOpen Internet
IntranetIntranet
Walled garden Branded Portal
Walled garden Branded Portal
![Page 6: Allegro Marketing](https://reader035.vdocument.in/reader035/viewer/2022062307/554bd07bb4c905706a8b4bc8/html5/thumbnails/6.jpg)
ACCELERATING THE ADOPTION OF MOBILE DATA 6
proprietary & confidentialproprietary & confidential
Mobile Data User Experience
![Page 7: Allegro Marketing](https://reader035.vdocument.in/reader035/viewer/2022062307/554bd07bb4c905706a8b4bc8/html5/thumbnails/7.jpg)
ACCELERATING THE ADOPTION OF MOBILE DATA 7
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Multiple operators
MNVOs
Fixed line services WiFi/WiMax
Handset manufacturers
![Page 8: Allegro Marketing](https://reader035.vdocument.in/reader035/viewer/2022062307/554bd07bb4c905706a8b4bc8/html5/thumbnails/8.jpg)
ACCELERATING THE ADOPTION OF MOBILE DATA 8
proprietary & confidentialproprietary & confidential
![Page 9: Allegro Marketing](https://reader035.vdocument.in/reader035/viewer/2022062307/554bd07bb4c905706a8b4bc8/html5/thumbnails/9.jpg)
ACCELERATING THE ADOPTION OF MOBILE DATA 9
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Speed is the killer application
![Page 10: Allegro Marketing](https://reader035.vdocument.in/reader035/viewer/2022062307/554bd07bb4c905706a8b4bc8/html5/thumbnails/10.jpg)
ACCELERATING THE ADOPTION OF MOBILE DATA 10
proprietary & confidentialproprietary & confidential
Demo Flow
Hosted
Mobile Network
Flash Networks
(Amsterdam)
Public Internet
NettGain MAESTRO
Optimized
Non-Optimized
3G
![Page 11: Allegro Marketing](https://reader035.vdocument.in/reader035/viewer/2022062307/554bd07bb4c905706a8b4bc8/html5/thumbnails/11.jpg)
ACCELERATING THE ADOPTION OF MOBILE DATA 11
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Demo
![Page 12: Allegro Marketing](https://reader035.vdocument.in/reader035/viewer/2022062307/554bd07bb4c905706a8b4bc8/html5/thumbnails/12.jpg)
ACCELERATING THE ADOPTION OF MOBILE DATA 12
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All Devices, All Content
![Page 13: Allegro Marketing](https://reader035.vdocument.in/reader035/viewer/2022062307/554bd07bb4c905706a8b4bc8/html5/thumbnails/13.jpg)
ACCELERATING THE ADOPTION OF MOBILE DATA 13
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Speed Challenges
Protocol sideTCP transport: chatty
Not optimized for cellular networks
Application sideHTTP application: chatty
Complexity of calling an application
Content sideComposition of web pages
Inefficient object handling
Redundant content
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ACCELERATING THE ADOPTION OF MOBILE DATA 14
proprietary & confidentialproprietary & confidential
Multipart: Chatty Protocols V. Multipart Gateway
Browser
WAP Server/GW
xHTM
LReq
uest
Get
Obj
. #1
Obj. #
1 Get
Obj
. #2
Obj. #
2
Get
Obj
. #3
Obj. #
3 Get
Obj
. #N
Obj. #
NChatty Protocols
Multipart Gateway
Browser
WAP Server/GW
Multip
art P
age
Request
T0
T0
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ACCELERATING THE ADOPTION OF MOBILE DATA 15
proprietary & confidentialproprietary & confidential
Acceleration Factors
Orange SFR Vodafone T-Mobile Vivo
![Page 16: Allegro Marketing](https://reader035.vdocument.in/reader035/viewer/2022062307/554bd07bb4c905706a8b4bc8/html5/thumbnails/16.jpg)
ACCELERATING THE ADOPTION OF MOBILE DATA 16
proprietary & confidentialproprietary & confidential
NettGain
Mobile Carrier
Public Sites
Exchange ServerIntranet
VideoGames
Content Providers
Internet
Enterprise
2.5G – 3G -WLAN File Server
NettGain™ - Maximising Profitability
![Page 17: Allegro Marketing](https://reader035.vdocument.in/reader035/viewer/2022062307/554bd07bb4c905706a8b4bc8/html5/thumbnails/17.jpg)
ACCELERATING THE ADOPTION OF MOBILE DATA 17
proprietary & confidentialproprietary & confidential
Benefits
Increased data usage
Improved user satisfaction
Enhanced network utilization
Enabling of new business models, such as ISP over cellular
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ACCELERATING THE ADOPTION OF MOBILE DATA 18
proprietary & confidentialproprietary & confidential
Additional Features
Accelerated browsing and email access
Session continuity
Consistent user experience
User configuration of quality vs. speed
Header enrichment
Transparency to billing systems
![Page 19: Allegro Marketing](https://reader035.vdocument.in/reader035/viewer/2022062307/554bd07bb4c905706a8b4bc8/html5/thumbnails/19.jpg)
ACCELERATING THE ADOPTION OF MOBILE DATA 19
proprietary & confidentialproprietary & confidential
Flash Networks
CZ
NL IL
DE AT
SK
IT
UK
![Page 20: Allegro Marketing](https://reader035.vdocument.in/reader035/viewer/2022062307/554bd07bb4c905706a8b4bc8/html5/thumbnails/20.jpg)
ACCELERATING THE ADOPTION OF MOBILE DATA 20
proprietary & confidentialproprietary & confidential
Leaders in customer responsiveness
Professional Partnership
![Page 21: Allegro Marketing](https://reader035.vdocument.in/reader035/viewer/2022062307/554bd07bb4c905706a8b4bc8/html5/thumbnails/21.jpg)
pro
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ry &
con
fid
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ACCELERATING THE ADOPTION OF MOBILE DATA
Thank You