MAY-JUNE 2017

SALONNEW LAUNCHES

& PROMOTIONS

HEALTHY & BEAUTIFULHAIR THROUGH PLANTS

/INFINITEA M M O N I A - F R E E PERMANENT HAIR COLOR

LAUNCH

WHAT MAKES IT DIFFERENT?

A DUAL AFFINITY

HIGHPERFORMANCE

PRECIOUS OILS

A MULTI-PIGMENT HAIR COLOR FORMULAWITH A MINIMUM OF 7 PIGMENTS PER SHADE

• For gradual diffusion through the cuticle and the cortex• Perfectly even color from root to tip

A SELECTION OF 5 HIGH PERFORMANCEULTIMATE BASE SHADES

• Excellent coverage of gray hair (covers up to 100%)

TRILOGY OF ACTIVE AND PRECIOUS OILS:EPALINE, JOJOBA, MONOÏ

• Maximum cosmetic appeal for the hair fiber• Gloriously shiny hair color results

NATURAL SOOTHING AND PROTECTIVE ACTIVEINGREDIENT

• Unique scalp comfort

AMMONIA-FREE

REGARDING YOUR CLIENTS:40% of women have sensitive scalps and 48% of women have irritated scalps.*THIS IS A STRONG ARGUMENT THAT ADDS VALUE TO YOUR NEW

AMMONIA-FREE HAIR COLORING SERVICE, SO SPEAK ABOUT IT!

*GFK Data – Beauty care woman 2012 Europe

CAPTURE THE INFINITEPOWER OF COLOR

SUBTIL / INFINITE INTRODUCTORY OFFER

* While supplies last

RECEIVE FOR FREE*PURCHASE

20 SUBTIL /INFINITE

$184 salon price

1 SUBTIL /INFINITE swatch book**

4 SUBTIL /INFINITE brochures

Valued at $52

SUBTIL UNIVERSAL DEVELOPER

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Your Gift

40 SUBTIL /INFINITE

$368 salon price

1 SUBTIL /INFINITE swatch book**

6 SUBTIL /INFINITE brochures

1 SUBTIL UNIVERSAL developer

Valued at $64.20

SALON OFFER

SUBTIL /INFINITE SWATCH BOOK SUBTIL /INFINITE BROCHURE

/INFINITEA M M O N I A - F R E E PERMANENT HAIR COLOR

** Offer is available only on first order

CHOOSE A NEW GENERATION OF AMMONIA-FREE HAIR COLOR FOR YOUR SALON

/INFINITEA NEW INNOVATIVE FORMULA,COMBINING FOR THE 1ST TIME:

RELIABLE AND EXPERT HAIR COLOR RESULTS

UNPARALLELED SCALP COMFORT AND RESPECT

REMARKABLE RADIANCE AND SHINE

1 /2 /3 /

LOOK YOUR BEST FOR THE FRENCH AWARD SEASON

A FRENCH RIVIERA

SUMMER!

Crème d’exceptionCHEVEUX ULTRA-ABÎMÉS, CASSANTS & SECS

SALON OFFER

* While supplies last

INCREASE YOUR ADD-ON SALES

What’s in it for you?

Encourage your clients to purchase a whole range with an original client offer and exceptional GWPs.

PUSH YOUR SUMMER SALES

Offer your clients exceptional products to deeply repair damaged hair and prepare their hair for Summer and the Award season!

** Including a Red Carpet pouch, a Travel Size ELIXIR oil, a PHYTOELIXIR Cleansing Care Cream sample card and a PHYTOELIXIR brochure.

***Including Travel Sizes of PHYTOKÉRATINE EXTRÊME Shampoo, PHYTOKÉRATINE EXTRÊME Cream and PHYTOKÉRATINE EXTRÊME Mask.

Included in your giftPromotional materials with the client offer for your retail space: -5"x7" graphic -8.5"x11" graphic

RED CARPET READY PROMO

RECEIVE FOR FREE*PURCHASE

PHYTOELIXIR Purchase 5 of each product:

5 PHYTOELIXIR Oils5 PHYTOELIXIR Shampoos5 PHYTOELIXIR Masks5 PHYTOELIXIR Cleansing

Care Creams

$392.50 salon price

Get 1 of each for FREE: 1 Full size PHYTOELIXIR Oil 1 Full size PHYTOELIXIR Shampoo 1 Full size PHYTOELIXIR Mask1 Full size PHYTOELIXIR Cleansing Care Cream

Your Gift

RECOMMENDED CLIENT OFFER:PHYTOELIXIR : Purchase the whole PHYTOELIXIR range, receive as a gift your Red Carpet Ready Kit**!

PHYTOKÉRATINE EXTRÊME: Purchase the whole PHYTOKÉRATINE EXTRÊME range, receive as a giftyour PHYTOKÉRATINE EXTRÊME Ultimate Repair Trio Kit***!

6 Red Carpet Ready Kits**

PHYTOKÉRATINE EXTRÊMEPurchase 5 of each product:

5 PHYTOKÉRATINE EXTRÊME Shampoos5 PHYTOKÉRATINE EXTRÊME Masks5 PHYTOKÉRATINE EXTRÊME Creams

$320 salon price

Get 1 of each for FREE: 1 Full size PHYTOKÉRATINE EXTRÊME Shampoo 1 Full size PHYTOKÉRATINE EXTRÊME Mask1 Full size PHYTOKÉRATINE EXTRÊME Cream

3 PHYTOKÉRATINE EXTRÊMEUltimate Repair Trio Kits***

+

+

Value at $210.5

Value at $169

PHYTOELIXIR FULL SIZE PRODUCTS

+PHYTOKÉRATINE EXTRÊME

FULL SIZE PRODUCTS

PHYTOKÉRATINE EXTRÊMEULTIMATE REPAIR TRIO KIT

+PHYTOELIXIR

RED CARPET READY KIT

Crème d’exceptionCHEVEUX ULTRA-ABÎMÉS, CASSANTS & SECS $45

value$22value

“THE CURLY HAIR PRODUCTS YOU NEED TO TRY NOW.”

– LATINA.COM

“THE CURL CREAM-GEL THAT MADE MY TWIST-OUT SO EASY TO DO.”

“THE COMBO OF BOTANICAL CAVIAR AND CAROB EXTRACT COATED MY

HAIR JUST ENOUGH, AND MADE IT EASIER TO CREATE MY TWISTS.”– REFINERY29.COM

“THE ONE CLEANSING CARE CREAM THAT SAVED MY DRY, FLAKY SCALP.”

– ALLURE.COM

PRESSBUZZ

ALL ABOUT PHYTO SPECIFIC

* While supplies last

RECEIVE FOR FREE*PURCHASE

3 Travel size CURL LEGEND Cream-Gels3 Travel size CURL LEGEND Energizing Sprays20 CURL LEGEND Cream-Gel sample cards20 CLEANSING CARE CREAM sample cards

Valued at $61

TRAVEL SIZE PRODUCTS

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Your Gift

RECOMMENDED CLIENT OFFER:Purchase any PHYTO SPECIFIC product for a minimum of $40, receive as a gift the Cleansing Care Cream and the CURL LEGEND Cream-Gel sample cards, along with a travel size of your choice between the CURL LEGEND Cream-Gel and the CURL LEGEND Energizing Spray.

SALON OFFER

- Sample the newness with a travel size offer to make your customers fall in love with it and boost your future PHYTO SPECIFIC sales

What’s in it for you?

FULL SIZE PRODUCTS

3 Full size CURL LEGEND Cream-Gels3 Full size CURL LEGEND Energizing Sprays 3 Travel size CURL LEGEND Cream-Gels3 Travel size CURL LEGEND Energizing Sprays 40 CURL LEGEND Cream-Gel sample cards 40 CLEANSING CARE CREAM sample cards

Valued at $185

SAMPLE CARDS

CLEANSING CARE CREAMSay goodbye to co-wash and Bonjour to

THE NEW ONE STEP CLEANSE & CONDITION RITUAL

For Curly, Coiled, Relaxed or Color-Treated Hair!

$28retailvalue

$28retailvalue

CURL LEGENDSay Bonjour to

VOLUPTUOUS, SILKY AND BOUNCY CURLS

CURL SCULPTING CREAM-GELCURL ENERGIZING SPRAY

Any PHYTO SPECIFIC product for a minimum AMOUNT OF $150

Any PHYTO SPECIFIC product for a minimum AMOUNT OF $300

Any PHYTO SPECIFIC product for a minimum AMOUNT OF $600

6 Full size CURL LEGEND Cream-Gels6 Full size CURL LEGEND Energizing Sprays 6 Travel size CURL LEGEND Cream-Gels6 Travel size CURL LEGEND Energizing Sprays 60 CURL LEGEND Cream-Gel sample cards 60 CLEANSING CARE CREAM sample cards

Valued at $330

- Increase your opportunities to sell the complete regimen for curls to your clients thanks to the step-by-step educational sample cards

BOOST YOUR SALES THROUGH CROSS-SELLING

$14retailvalue

Included in your giftPromotional materials with the client offer for your retail space: -5"x7" graphic -8.5"x11" graphic

PRESSBUZZ

■ Helps smooth out visible cellulite

■ Refines and beautifies

■ Helps firm and tone

ENHANCES . SMOOTHES . HYDRATES

BODY-SLIMTRIPLE ACTION

BODY FIRMING CONCENTRATE TO BEAUTIFY THE SKIN & SILHOUETTE

Retail price: $58Salon price: $29

LAUNCH

DISCOVER A NEW APPLICATION METHOD, CREATED

BY A MASSAGE PROFESSIONAL

1.800.557.4986 | www.lierac.com

STEP 1PREPARATORY BRUSHING STEP 2CONTOURING KNEADING MOTIONS STEP 3BEAUTIFYING STROKESBefore applying the product, close hands into

fists and brush knuckles over the thighs,

hips and buttocks, working back and forth.

After applying the product and gently

massaging into skin, take a thick skin fold

between both hands and knead the entire

area using S motions with hands working

in opposite directions. Begin with the thighs,

followed by the hips and then the buttocks.

After the product has penetrated the skin,

glide both hands along the thighs and

buttocks as if you were putting on tights,

and then over the hips towards the navel

as if you were putting on a belt.

RECEIVE FOR FREE*PURCHASE

3 BODY-SLIM TRIPLE ACTION3 SENSORIELLE Shower Gels

$123 salon price

1 Full Size BODY-SLIM TRIPLE ACTION

4 Travel Size SENSORIELLE Shower Gels

4 Loofah gloves

20 BODY-SLIM flyers

Valued at $68.60

SALON OFFER

* While supplies last

RECOMMENDED CLIENT OFFERPurchase 1 BODY-SLIM TRIPLE ACTION and 1 SENSORIELLE Shower Gel, receive a Loofah Glove, a Travel Size SENSORIELLE Shower Gel and a BODY-SLIM flyer as a gift.

PUSH BODY-SLIM TRIPLE ACTION FOR ITS LAUNCH

-A body-contouring fluid concentrate that beautifiesthe silhouette and smooths out visible cellulite

-A gel texture that gives an intense and long-lastingfeeling of freshness.

What’s in it for you?

OFFER YOUR CLIENTS A COMPLETE EXPERIENCE

- A botanical soap-free moisturizing shower gel to fully hydrateand gently cleanse the skin

- A new application process developed by massage professionalsto facilitate the absorption of active ingredients and help reducevisible signs of cellulite

- An exclusive LIERAC loofah glove to prepare the skin beforethe application

Your Gift

LIERAC BODY-SLIM TRIPLE ACTION LOOFAH GLOVE BODY-SLIM FLYER

■ Helps smooth out visible cellulite

■ Refines & beautifies

■ Helps firm and tone

ENHANCES . SMOOTHES . HYDRATES

BODY-SLIM

TRIPLE ACTION

BODY FIRMING CONCENTRATE TO

BEAUTIFY THE SKIN & SILHOUETTE

$58retailvalue

Included in your giftPromotional materials with the client offer for your retail space: -5"x7" graphic -8.5"x11" graphic

TRAVEL SIZE SENSORIELLE SHOWER GEL

$4.80retailvalue

$10retailvalue

BODY-SLIM TRIPLE ACTION

HEALTHY & BEAUTIFULHAIR THROUGH PLANTS

@ PHYTOUSA@ PHYTOSPECIFICUSA@ LIERACUSA@ SUBTILHAIRCOLOR

@ PHYTO_USA @ PHYTOSPECIFICUS@ LIERACUSA

@ PHYTOUSA@ PHYTOSPECIFICUSA@ LIERACUSA@ SUBTILHAIRCOLOR

Alès Group USA Inc.One Grand Central Place

New York, NY 10165

b2b-usa.alesgroupe.com

New to b2b?Ask your sales representative

for login & password info!

1 800 557 4986