alsd design & build forum brochure

A Celebration of Growth and Innovation in the Venue Marketplace

THE SPORTS VENUE

DESIGN & BUILD FORUMJUNE 26-28, 2016 • PITTSBURGH

3rd Annual

Held in conjunction with the 26th Annual ALSD Conference and Tradeshow

Featuring Best-In-Breed Case Studies on:• Entertainment Districts• New Builds• Grand Renovations• High-Tech Fan Experience• Revenue Growth

on All Venue Levels

Presented By Our Industry’s Thought Leaders:• World-Class Architects• The Best Builders• Team Decision Makers• Technology Pioneers• Foodservice Professionals

On Sunday, June 26th, Sports Venue Design & Build attendees will enjoy a reception at Heinz Field, home of the six-time

Super Bowl champion Pittsburgh Steelers, and will tour the iconic venue, including its new $35 million South Plaza

expansion project.

Let Us Go Then

From Atlanta to Minneapolis, Michigan to California, shovels are in the ground, and steel is rising skyward. The refrain of construction cranes projecting out of the sports and entertainment landscape

is vast, and it doesn’t appear as if the wrecking ball will swing in the other direction any time soon. Yes, we are an industry currently flush with facility construction and renovations of all sizes. As I travel

the country to speak with the architects and team executives imagining what’s possible for public assembly spaces, I see style and substance in new billion-dollar stadia as well as form and function in minor makeovers that net significant returns. I see entire city districts as well as new ballpark neighborhoods. I see it in professional sports. I see it on college campuses. It’s everywhere.

It is the result of big money coupled with our community’s big ideas, ideas that advance engineering and construction processes, that grow fan experience and return on investment in parallel, that combine data and instinct to conceive environments for Boomers and Millennials, for brands and for fans.

Whether designing on a dime or a billion-dollar bill, the opportunities that exist for us to create that which did not exist before are boundless. I do not believe hyperbole is getting the best of me when I ask, has there ever been a more exciting time to be a part of the venue marketplace?

This year’s Sports Venue Design & Build Forum is a celebration of our progress and our pipeline into the future. On June 26th – 28th in Pittsburgh, Pennsylvania, the ALSD is presenting the best of a long list of best practices from new builds, recent renovations, and those projects

that are coming online soon, and not just from the premium levels.The Super Sessions, Innovation Labs, and Breakout Sessions included in the following pages highlight

all of the accessories of modern venue development. From master planning to millwork, to more efficient loading areas, air quality innovations, durable materials, technology infrastructure, and even movable toilets! From the shiny bells and whistles to the sausage making behind the scenes, we’ve got you covered.

So let us go then to Pittsburgh this summer to celebrate our industry-wide achievements, mingle with the decision makers who are making these achievements happen, and take back home with us the products, services, and blueprints for what will be the next generation of latest and greatest.

We look forward to celebrating with you in the Steel City.

Kindly,

Jared FrankPublisherSEAT Magazine, the ALSD’s Quarterly Trade Publication

Ballpark Experience and Baseball GamePNC ParkHome of the Pittsburgh PiratesMonday, June 27th

4:30 pm – 9:30 pm

Tom WilsonPresident and Chief Executive Officer

Olympia Entertainment/Detroit Red Wings

THE SPORTS VENUE DESIGN & BUILD FORUMJUNE 26-28, 2016 • WYNDHAM GRAND PITTSBURGH

SUPER SESSIONS

At this year’s Super Sessions, we’re bringing in the real decision makers, the team leaders with their fingers directly on the pulse of their current construction projects. So whether you’re an architect, general contractor, owner’s representative, or team executive, all will benefit from listening to and networking with the top of the sports business pyramid.

These power panels with adhere to a Q&A format with minimal PowerPoint. Our moderators will be carefully selected and charged with asking substantive questions that deliver the thought-provoking answers that progress an industry dialogue forward.

The New BuildsDiscover the cutting-edge new builds of today and tomorrow from the minds of the chief executives and architects who imagined them. The signature design elements from all levels of these venues will be presented, as will the methods to the mad-ness and the expected future returns.

The Entertainment DistrictsIs there a hotter trend in sports business than the entertain-ment district? In today’s economy, political arena, and environ-ment of public-private partnership, it is essential to not only plan a facility, but also a neighborhood around it. Peel back all the revenue layers of mixed-use development, and learn to design a profitable environment for all lifestyles.

The Grand RenovationsThe expectations of paying customers are demanding across all sectors in the modern world. In the sports industry, if your venue is obsolete, then it is irrelevant. Learn the renovation realities of the construction timeline to reinvent your existing building into one as beautiful and profitable as the new builds.

*Please Note: All sessions and speakers are tentative and subject to change. Please visit ALSD.com and follow @TheALSD on Twitter for more information and continual updates.

FEATURED SPEAKERS

Steve GriggsChief Executive Officer

Tampa Bay Lightning, Tampa Bay Storm, and Amalie Arena

Lee ZeidmanPresident

STAPLES Center, Microsoft Theater, and L.A. LIVE

Steve LaCroixExecutive Vice President

and Chief Marketing OfficerMinnesota Vikings

Mike PlantExecutive Vice President of Business Operations

Atlanta Braves

Ryan TankeChief Revenue Officer

Minnesota Timberwolves

Keynote Speaker:Franco Harris

Member of the Pro Football Hall of FamePittsburgh Steelers

Bill Dorsey Visionary Award Recipient:Andy Dolich

Managing Director & Head of U.S. Sports Practice

Odgers Berndtson

Tour and ReceptionCONSOL Energy CenterHome of the Pittsburgh PenguinsTuesday, June 28th 5:00 pm – 8:00 pm

Design to the MarketRecent years have witnessed an evolu-tion in premium seating product types. Nowadays, venues large and small must design multiple product offerings and volumes to meet the needs of multiple company sizes and price thresholds. Discover how to accurately analyze your market to determine the most cost-effective product mix in a premium seating segment that is constantly changing.

Food and Beverage DriversThe dining experience at a sports or entertainment event can be the largest contributor to a guest’s overall experi-ence. And it’s not just about the food anymore. An F&B experience must now also be a visual experience with open, showcase kitchens and concessions where food with a hometown presence is prepared in front of guests while culinary teams interact with them.

The Ideal Concourse Creating the perfect layout for your venue is a science. Learn the behav-ioral tendencies and analytics that best determine the quantities and locations for points of sale and engagement on your concourses. These elements include concessions, retail, wayfinding, areas activated by corporate partners, as well as mobile engagement technology, such as beacons.


THE SPORTS VENUE


3rd AnnualINNOVATION LABS Innovation Labs at the Sports Venue Design & Build Forum function as breakout sessions to address all of the specific components within the entire ecosystem of construction projects. Labs will be presented in multiple forms, all with the goal of improving your venue’s fan experience, as well as growing your balance sheet’s top and bottom lines.

Building Inside the BoxThe exercise of renovating existing space can be like trying to put ten pounds of sugar in a five-pound sack. Master the art of balancing aggressive construction schedules and heavy equipment with small sites and physical barriers, in some cases while working under a mandate to not miss any event days.

INNOVATION LABS Innovation Labs at the Sports Venue Design & Build Forum function as breakout sessions to address all of the specific components within the entire ecosystem of construction projects. Labs will be presented in multiple forms, all with the goal of improving your venue’s fan experience, as well as growing your balance sheet’s top and bottom lines.


THE SPORTS VENUE


3rd Annual

International DesignThe venue marketplace is a global mar-ketplace. The Latin American, European, and Asian-Pacific regions are all flush with stadia development. Discover the overseas trends that should be imported to North America and vice versa. Project management, interior design elements, visual presentation, and other commer-cial considerations will all be discussed.

Foodservice ConsiderationsCurrent market demographics and culinary trends determine styles of service and concession concepts within a sports venue, which determine how those F&B environments must be designed for operational efficiency. Tap into the holistic domain of food and beverage experts in order to best plan foodservice configurations, kitchen/pantry quantities and equipment, as well as electrical, material, and other construction requirements.

Brand Immersion Sponsorship has matured far beyond mere signage. And now its growth curve is even eclipsing what has been popularized as “activation”, ushering in a deeper level of engagement. Learn how the platform designs for marketing messages are now immersive experi-ences into a sponsor’s product or service, utilizing technology to introduce an advanced level of fan interaction with brands.

Building the Perfect Team Hall of Fame and MuseumMuseum exhibits illustrate a team’s rich story and can bridge the next genera-tion of fans. But dedicating valuable space to a team’s past, present, and future is no minor task. Review how to harness technology and configure space to create memorable experiences that inspire brand loyalty and return visits.


THE SPORTS VENUE


3rd AnnualINNOVATION LABS Innovation Labs at the Sports Venue Design & Build Forum function as breakout sessions to address all of the specific components within the entire ecosystem of construction projects. Labs will be presented in multiple forms, all with the goal of improving your venue’s fan experience, as well as growing your balance sheet’s top and bottom lines.

Experiential Design in the Seating BowlVideo boards have tripled in size. High-definition is now ultra-high-definition. New audio systems produce incredible sound quality. Communal viewing decks and social fan platforms have become experiential destinations and sponsorable inventory. As seating bowl experiences improve, learn how your venue can keep pace.

How to Manage a Public-Private PartnershipMany, if not most, construction projects involve some kind of partnership between municipalities and private en-tities. Managing budgets and timelines can be challenging in scenarios that include a range of interests and goals. But when marching together in forma-tion, projects come online that exceed expectations.

An Efficient Design-Build Process Construction schedules continue to shrink in length while growing in layers. It is incumbent upon architectural firms, general contractors, and subcontractors to work hand-in-glove to bring projects in on time and on budget. Discover the technology and modes and communica-tion that are creating efficiency across the entire design-build landscape.


The Sports Venue Design & Build Forum continues on Tuesday, June 28th with a design track super panel and breakout sessions, such as:

What Sports Can Learn from the Retail and Leisure IndustriesAttending a sports venue is a journey from start to finish. Implement the customer touch points and technology points, such as augmented reality and beacons, to make the journey special for your fans.

Living Social: The New Premium SeatToday’s fan wants to be immersed in the gameday experience in a much different and deeper way than in the past. In response, static seats are being replaced by social viewing decks, themed plazas, even fantasy lounges, all designed to engage fans and rival their couches at home.

Design on a DimeDo your suites need a refresh, retrofit, or renovation? Explore all the FF&E options, including carpeting, flooring, furniture, equipment, and technology. And learn the simple steps to upgrading on any budget.

Time for Tech: Deciphering What Works and WhyDeciding on the specifics of a technology renovation in your venue can be an upstream paddle. Work with the digital currents and not against them by learning what’s working elsewhere, how, and why your venue needs it.

The Pittsburgh Super PanelPittsburgh’s venues all showcase unique attributes that embody the Steel City while pushing the fan experience envelope forward. Learn how and why they were built, renovated, and restored.

Moderator:Bill Sutton, Principal, Bill Sutton Associates

Panelists:

Ryan Huzjak, Director of Partnerships and Sales, Pittsburgh Steelers

Drew Cloud, EVP and Chief Sales & Marketing Officer, Pittsburgh Pirates

Shawn Kuzmin, Vice President, Sales, Service & Retention, Pittsburgh Pirates

Travis Williams, Chief Operating Officer, Pittsburgh Penguins

Terry Kalna, SVP of Sales and Broadcasting, Pittsburgh Penguins

BREAKOUT SESSIONS

Ryan HuzjakDirector of Partnerships and Sales

Pittsburgh Steelers

Drew CloudEVP and Chief Sales & Marketing Officer

Pittsburgh Pirates

Travis WilliamsChief Operating Officer

Pittsburgh Penguins

Terry KalnaSVP of Sales and Broadcasting

Pittsburgh Penguins

Attend The Sports Venue Design & Build Forum, and join the estimated 1,200 people attending the ALSD Conference and Tradeshow.

There has never been a sports venue conference like this one!

For more information, contact:ALSD/Design & Build ForumAmanda Verhoff, Executive [email protected] 513-674-0555 x104 Fax: 513-674-0577

Or register online at: https://alsd.com/content/conferences

[ ] Yes. I want to attend The Sports Venue Design & Build Forum, June 26-28, 2016:Organization _______________________________________________________

Name ___________________________________________________________

Title ____________________________________________________________

Address __________________________________________________________

City ____________________________________________________________

State ___________Zip Code___________________________________________

Phone:___________________________________________________________

E-mail ___________________________________________________________

Registration fee: $500 per attendeePAYMENT___ American Express ___ Discover ___ Mastercard ___ Visa

Card Number: ________________________________________________________

Exp. Date: __________________________________________________________

Cardholder Name: _____________________________________________________

Cardholder Signature: ___________________________________________________

___ Check made payable to: ALSD or Association of Luxury Suite Directors

Please Note: All events, speakers and times are tentative and subject to change. For more information, go to www.alsd.com/content/conferences

Held in conjunction with the 26th Annual ALSD Conference and Tradeshow

San Francisco Marriott Marquis

Host Hotel Information:

Wyndham Grand Pittsburgh Downtown600 Commonweatlh Place, Pittsburgh, PA 15222 USACall Reservations 888-317-0197

https://aws.passkey.com/event/13823036/ owner/2945954/home Group Name in Passkey: Association of Luxury Suite Directors*You must reference the Group Name to receive the group rate


alsd design & build forum brochure

Documents