alternate digital content distribution for the last mile
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Alternate Digital Content Distribution for the Last Mile. Mark Fratrik, Ph.D. Vice President BIA Financial Network Broadband Wireless Forum San Francisco, CA February 21, 2001. Agenda. Who is SpectraRep? Bandwidth capacity challenged. - PowerPoint PPT PresentationTRANSCRIPT
Fund Raising Strategic Consulting Data Management Expert Valuations Research
Alternate Digital Content Distribution for the Last Mile
Mark Fratrik, Ph.D.
Vice President
BIA Financial Network
Broadband Wireless Forum
San Francisco, CA
February 21, 2001
www.spectrarep.com
Agenda
Who is SpectraRep? Bandwidth capacity challenged. Bandwidth Demand is growing but supply is
not keeping up. DTV and satellite datacasting advantages
and case studies. The digital television roll-out in the U.S. Benefits of DTV datacasting. Summary
www.spectrarep.com
Leading Valuation Firm in Broadcasting & Telecom
Premier Industry Research Publisher
Established Communications Investment Advisor
In Conjunction with
R esearchIn d us try In fo rm a tion
& S o ftw a re
In vestm ent A d viso ryIn ves tm e n t B a nk ing
& A d v iso ry
C o nsultingF in a nc ia l &
S tra te g ic
B IA Fin an cia l N etw o rk Sp ectraR ep
www.spectrarep.com
We live in a world in which consumer and
enterprise demand for last mile bandwidth
will continue to exceed supply.
Our mission is to be a leading developer and provider of innovative and cost-effective digital content distribution solutions for
businesses and consumers, using bandwidth provided via satellite and television.
’s Mission
www.spectrarep.com
DTV and Satellite IP Datacasting
Services company Broadband, wireless,
multicast, last mile to the customer
Scalable solutions Solutions designed around
customer requirements Open partnerships The SpaceConnection, Inc.
www.spectrarep.com
Programming-related satellite transmission services
Satellite space segment on a contractual, recurring, and occasional basis
C-Band and Ku-Band satellite transmissions,
analog and digitalfixed and transportable uplinksTVRO downlinks and terrestrial facilitiesdomestic and international distribution
One of the largest inventories of C-Band and Ku-Band transponders worldwide for video, audio, data and internet services.
ABC, CBS, FOX, NBC, PBS); cable programmers (e.g., CNN, HBO, MTV)
Transmission services for events such as: The Super Bowl, World Series, Winter and Summer Olympics, World Cup Soccer Matches, Space Shuttle Launches, among the tens of thousands of events arranged each year.
www.spectrarep.com
Bandwidth supply not pacing demand.
Bandwidth being rolled out at frantic pace, but uses growing faster.
Internet backbone having trouble scaling to broadband use by mass user base.
Broadband suppliers starting to use private high capacity networks.
Bandwidth limitations affecting offerings. Streaming media offerings strained to serve “flash events” For each broadband user, 50 narrowband users Last mile broadband an issue
Broadband cable service designed to serve 10,000 user base, serve 5-10% of this base.
www.spectrarep.com
Customer Need SegmentsApplications Business to
Business (B2B)
Business to Employee (B2E)
Business to Consumer (B2C)
Streaming media
Distance learning
HTML email
Webcasting
Intranet/VPN
Multimedia catalogs
Cache updates
Database updates
TV program-related data
Software updates
www.spectrarep.com
Connectivity Options
Service Type Download Upload
Dial-up 53 kbps 33.6 kbps
ISDN 128 kbps 128 kbps
Satellite 400 kbps Modem
DSL 350 – 500 kbps 350 – 500 kbps
Cable modem 1.54 Mbps 300 kbps
Wireless 128 kbps to 1.54Mbps
128 kbps to 1.54 Mbps
DTV 1-10+ Mbps Modem
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Pros and Cons of Services
Service Provider Advantage Vulnerability
Cable Robust, 2-way, video centric, owns set-top
MSO service, truck roll
Satellite QoS, TV centric, remote areas
Weather issues, return path
DTV High concurrent use media
Return path
DSL Broadband, availability
PC centric, remote areas
Wireless Build-out cost, remote areas
Limited coverage, return path
Dial-up High penetration Low data speeds
Source: Adapted from Deutsche Banc Alex Brown, January 28, 2000
www.spectrarep.com
Market Supply Segments
Wireless
Wired Dial-up phone
Narrowband Broadband
DSLCable
DTH DTVMMDSLMDSUHF
ISMCellularPCS
Hybrid Network Deployments
T-1
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Point-to-Multipoint Scale Advantages
Customers
Cost Wireless 1-to-Many
Wireless added value
Wired or Wireless 1-to-1
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DTV Datacasting Pros & Cons
Assets Limitations
Broadband Quality of service
Wireless Mobility
Scalable Transmission scheme
Multicast Receiver penetration
Coverage One-way
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Wireless Broadband Local, Regional, Nationwide Last mile solution One-to-many economies Scalable infrastructure Does not require cellular-like
build out Significant through-put up to 15+
Mbps Security, encryption, conditional
access
DTV Datacasting Benefits
01100101110110110110111001101010001110101000111001101101001101001010
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National coverage
Substantial capacity available in
non-peak periods
Satellite receive infrastructure in place or
easily installed
Network is flexible
Digital technology handles video, audio and
data
Satellite Data Distribution Advantages
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Server Satellite dishServerMarket 2
Satellite
ServerMarket 3
ServerMarket 1
DTV Tower
DTV Tower
DTV Tower
SpectraRep Digital Content Alternate Distribution Network
www.spectrarep.com
AcquisitionPreparation
Satellite dish
Satellite
DTV Tower
DTV Tower
Satellite dish
Satellite dish
Satellite
Satellite dish
Satellite dish
Satellite
Satellite dish
Satellite Backbone to DTV
Satellite Direct to Customer
DTV to Customer
Satellite to the Edge
Internet
Content
FirstMile
ISP orCable System
OptionalReturn Path
SpectraRepDesigns the Solutions,
Assembles and Manages the Alliance forDigital Content
Delivery
www.spectrarep.com
Case Studies
NATPE 2001 National Association of Television & Program
Executives
Northern Virginia Technology Council “Titans of Technology” keynote address by Dan
Akerson, XO Communications
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January 2001 Live streaming video DTV datacast at 512
kbps Simultaneous HDTV Technology Partners
Sun Microsystems Real NetworksTriveni DigitalKLAS-DT
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February 22, 2001 “Titans of Technology”
Keynote speech by Dan Akerson, XO CommunicationsHilton McLean, Tysons Corner, VA
Technology PartnersStreampipe.comWavexpressWETA-DTNJN Public TelevisionEFX Media Services
www.spectrarep.com
Skystream
Modulator
Transmitter
WavexpressReceiver
FiberDistribution Encoder
WETA
Skystream
Modulator
Transmitter
WavexpressReceiver
FiberDistribution Encoder
NJN
Real FormatEncoder
100 + 500 Kbps
“Titans”Tysons Corner, VA
Internet
StreamServer
SatelliteEncapsulator/
Uplink
GE-3
GE Americom
GE AmericomFeed
Trenton, NJWashington, DC
Fiber
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DTV Building Blocks
DTV conversion timetable DTV devices in the market HDTV programming Program related data services Non-program related data applications Standards and interoperability Market acceptance
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Digital TV U.S. Transition Schedule
Category #Stations Markets Type Air Date % USTVHH
0 24 Top 10 Voluntary Nov 98 --
1 40 Top 10 Network May 99 30%
2 80 Top 30 Network Nov 99 53%
3 ~1,037 All Various May 02 100%
4 ~365 All Non-comm May 03 --
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Category #Stations Markets Type Air Date % USTVHH
0 24 Top 10 Voluntary Nov 98 -- 1 40 Top 10 Network May 99 30% 2 80* Top 30 Network Nov 99 53% 3 ~1,037 All Various May 02 100% 4 ~365 All Non-comm May 03 --
November 1, 1998 May 1, 2002
*177 stations on the air in 61 markets as of 1/21/2001Serving 2/3 of the U.S. population
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Broadcasters and New Business Models with DTV
Digital Bit Stream Resource 19.38 Mbps
Service Types HDTV (12-18 Mbps) SDTV (4 Mbps) Data (Opportunistic and/or Fixed)
Business Models HDTV SDTV Multicasting Program related/enhanced data Non-program related data
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DTV Ancillary Data Opportunity
What is the opportunity for broadcasters in DTV ancillary data?
Market supply segments Broadband Wireless Internet Datacasting Mediacasting
Customer need segments B2B: Business to Business B2E: Business to Employees B2C: Business to Consumers
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Datacasting
Real Time Internet Broadcasting Mediacasting
Non-Real Time Filecasting Cachecasting Wireless webcasting
Etc., etc.
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Market Opportunity for DTV Ancillary Data
Internet Broadcasting Fiber & Copperl networks are not multicast-enabled. Need exists for delivering content in “multicast mode.” Multicast = point-to-multipoint. Bandwidth intensive applications increasing. ISPs and others trying to meet demand, contain costs. Looking for multicast, broadband solutions.
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Datacasting:Customers and Benefits
Customers Publishing ISPs Streaming Media Distance Learning Messaging Corporate Comm Cable Modem
Providers Building Owners
Benefits Last mile broadband Wireless Multicast Scalable Packetized
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Benefits of Datacasting
Content accessible to larger real-time audience. Increase revenue and market presence
Reduces bandwidth needed Cost savings
End users enjoy higher QoS Avoid network congestion from last mile
Enables new service offerings Streaming media Bandwidth intensive applications E-commerce
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Data Streaming Service
18 Mbps
19.38 Mbps
HDTV & Audio
IP Video Streaming Service
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Programming related data
services
SDTV Data Services
19.38 Mbps
Multiple SDTV & Audio
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Summary
Digital television provides wireless, broadband, last mile multicast infrastructure today.
Satellite opportunities exist for direct to end-user, bypassing Internet cloud, and as backbone for regional and national DTV links.
Wireless, one-to-many, satellite and DTV broadband solutions allow digital content companies and their customers a cost-effective and technically compelling solution to scaling business models.
“Some Assembly Required” – solution requires planning and managing various components into one seamless system