alteryx investor presentation

Investor PresentationNovember 2017

© 2017 Alteryx, Inc. 2

This presentation includes “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by the use of terminology such as “believe,” “may,” “will,” “intend,” “expect,” “plan,” “anticipate,” “estimate,” “potential,” or “continue,” or other comparable terminology. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product availability, growth and financial metrics and any statements regarding product roadmaps, strategies, plans or use cases. Although Alteryx believes that the expectations reflected in any of these forward-looking statements are reasonable, these expectations or any of the forward-looking statements could prove to be incorrect, and actual results or outcomes could differ materially from those projected or assumed in the forward-looking statements, including, but not limited to, as a result of: our limited operating history under our current business model; our ability to manage our growth effectively; the rate of growth in the market for analytics products and services; our ability to attract new customers and expand sales to existing customers; our ability to develop and release product and service enhancements and new products and services to respond to rapid technological change in a timely and cost-effective manner; intense and increasing competition in our market; our ability to develop, maintain, and enhance our brand and reputation cost-effectively; our ability to expand our sales force and the effectiveness of our sales force; our ability to establish and maintain successful relationships with our channel partners; risks associated with our international operations; litigation and related costs; and other general market, political, economic and business conditions. Alteryx’s future financial condition and results of operations, as well as any forward-looking statements, are subject to risks and uncertainties, including but not limited to the factors set forth above, in Alteryx’s press releases, public statements and/or filings with the Securities and Exchange Commission, especially the “Risk Factors” section of Alteryx’s most recent Quarterly Report on Form 10-Q. These documents and others containing important disclosures are available at www.sec.gov or in the “Investors” section of Alteryx’s website at www.alteryx.com. All forward-looking statements are made as of the date of this presentation and Alteryx assumes no obligation to update any such forward-looking statements.

This presentation also contains estimates and other statistical data made by independent parties and by us relating to market size and growth and other data about our industry. This data involves a number of assumptions and limitations, and you are cautioned not to give undue weight to such estimates. In addition, projections, assumptions, and estimates of our future performance and the future performance of the markets in which we operate are necessarily subject to a high degree of uncertainty and risk.

In addition to the financials presented in accordance with U.S. generally accepted accounting principles (GAAP), this presentation includes certain non-GAAP financial measures. The non-GAAP financial measures have limitations as analytical tools and you should not consider them in isolation or as a substitute for the most directly comparable financial measures prepared in accordance with GAAP. There are a number of limitations related to the use of these non-GAAP financial measures versus their nearest GAAP equivalents. Other companies, including companies in our industry, may calculate non-GAAP financial measures differently or may use other measures to evaluate their performance, all of which could reduce the usefulness of our non-GAAP financial measures as tools for comparison. We urge you to review the reconciliation of our non-GAAP financial measures to the most directly comparable GAAP financial measures set forth in the Appendix, and not to rely on any single financial measure to evaluate our business.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are only intended to outline Alteryx’s general product direction. They are intended for information purposes only, and may not be incorporated into any contract. This is not a commitment to deliver any material, code, or functionality (which may not be released on time or at all) and customers should not rely upon this presentation or any such statements to make purchasing decisions. The development, release, and timing of any features or functionality described for Alteryx’s products remains at the sole discretion of Alteryx.

Alteryx, the Alteryx logo, Alteryx Designer, Alteryx Server, Alteryx Analytics Gallery, Alteryx Connect, Alteryx Promote and other registered or common law trade names, trademarks, or service marks of ours appearing in this presentation are our property. The presentation contains additional trade names, trademarks, and service marks of other companies, including, but not limited to, our customers, technology partners, and competitors, that are the property of their respective owners. We do not intend our use or display of other companies' trade names, trademarks, or service marks to imply a relationship with, or endorsement or sponsorship of us by, these other companies.

Safe Harbor

Dean StoeckerChairman and CEO, Co-Founder


Continued Momentum in 2017

Platform Extensions AcquisitionsFinancial Update

Alteryx Promote4

Providing organizations with a reliable architecture for deploying and

managing advanced analytic modelsExpected GA Q1 2018

Enabling both the Citizen Data Scientist and Trained Statistician

Acquired May 2017

Making Finding and Accessing Information as Simple as Possible

Acquired January 2017

Alteryx ConnectCollaborative data exploration

platform for discovering information assets and sharing recommendations

across the enterpriseGA August 2017

133%Dollar-Based

Net Revenue Retention3

$118MLTM Revenue1

(1) For the last twelve months ended September 30, 2017. (2) Revenue growth represents Q3 2017 Y/Y growth from Q3 2016. (3) Represents dollar-based net revenue retention rate for the three months ended September 30, 2017. Dollar-based net revenue retention is a trailing four-quarter average of the subscription revenue from a cohort of customers in a quarter as compared to the same quarter in the prior year. See

the Appendix for more information.(4) Currently under development.

52%Revenue Y/Y Growth2


The End-to-End Alteryx Analytics Platform for the Enterprise

Data & AnalyticsCulture

Community

Deploy

Data Prep & Blend

Analyze ModelDiscover

Share Manage


Unified Platform Supports Business Analyst and Data Science Use Cases

Code-Free Analyticsfor the Citizen Data Scientist

Code-Friendly Analyticsfor the Data Scientist

All Purpose Data Workbench- Drag and drop UI for workflow creation- Prep, blend and analyze for most any use case- 200+ tools for wide array of data work- Simple yet sophisticated tool configuration- Global search for community support

High Performance for Big Data- In-memory compute for scale and performance- Extensive In-DB platform support- SQL & XML editor- Access SAS/SPSS data files- HDFS / Hive / Big Data platforms support

Algorithmic Support via API’s- Build new R scripts or import R packages- Run Python scripts in workflows- Publish RESTful API’s for predictive models

- Broad range of preconfigured R models- Complete toolset for spatial analytics- Leverage models from Data Scientists

Data Science for the Masses


A leading provider of self-service data analytic software

A leading provider of self-service data analytic software

LTMRevenue1

(1) Financial results for the last twelve months ended September 30, 2017.(2) Revenue growth represents Q3 2017 Y/Y growth from Q3 2016. (3) Financial results for the quarter ended September 30, 2017.(4) Represents dollar-based net revenue retention rate for the three months ended September 30, 2017. Dollar-based net revenue retention is a trailing four-quarter average of the subscription revenue from a cohort of customers in a quarter as compared to the same quarter in the prior year. See

the Appendix for more information.(5) Customer data is as of September 30, 2017. A customer at the end of any particular period is defined as an entity with a subscription agreement that runs through the current or future period as of the measurement date. A single organization with separate subsidiaries, segments, or divisions

that use our platform may represent multiple customers, as we treat each entity that is invoiced separately as a single customer.(6) IDC, Worldwide Big Data and Analytics Software Forecast, 2017-2021, July 2017 (the “July 2017 IDC Report”). IDC, The State of Self-Service Data Preparation and Analysis Using Spreadsheets (Commissioned by Alteryx), December 2016 (the "December 2016 IDC Commissioned Report"). Combines

the existing market estimates for business intelligence and analytic tools, analytic data integration, and spatial information analysis markets in 2016 of $19 billion as provided in the July 2017 IDC Report, with our internal estimate of the spend associated with 21 million spreadsheet users worldwide that will work on advanced data preparation and analytics in 2016 as provided in the December 2016 IDC Commissioned Report.

$118M

RevenueY/Y Growth2

52%

Subscription Revenue3

95%+

Dollar-Based Net Revenue Retention4

133%

Total Customers5

3000+

Estimated $29B

total market in 20166

Compelling land

and expand model

Key Highlights

A leading end-to-end analytics platform for the enterprise


Retail Restaurants Consumer Products Telecom/Cable Media Professional Services

Travel and HospitalityFinancial ServicesManufacturingHealthcareEnergy and Utilities

Diverse Blue Chip Customer Base1

Retail Restaurants Consumer Products Telecom/Cable Media Professional Services

TechnologyTravel and HospitalityFinancial ServicesManufacturingHealthcareEnergy and Utilities

(1) Customers as of June 30, 2017.

S.A.

Singapore


(1) Alteryx, Lack of Data Blending Capability is Costing Time and Money.(2) Harvard Business Review, Data Blending: A Powerful Method for Faster, Easier Decisions (sponsored by Alteryx), August 2015.(3) December 2016 IDC Commissioned Report.

94%of organizations use multiple sources for their data1

60%+have FIVE or more different data sources2

Managing Data Assets is a Challenge

26 Hours

per week equivalent spent by advanced spreadsheet users doing repetitive manual tasks in spreadsheets3


Data Prep & Blending is the Foundation For All Levels of Analytics


IT Staff Data Scientists Line-of-Business

Predictive and Spatial Analytics

Production and Output Creation

Analytic coding App creationData quality tool

Slow, long process Multiple tools and process steps

Expensive software and labor

Access, Cleanse, and Prepare Data

IT Staff Data Scientists Line-of-Business

Data integration tool

Blend Data

Traditional Methods Are Broken


Alteryx Platform: Intuitive and Comprehensive Self-Service Experience Connect to Data Select Data Summarize Data Analyze Data Output Data

Connect to Data Sort and Filter Data Report on Data Browse Data

T

F

R

L LJ

R

O

R

TalendInformatica Paxata Trifacta SPSS SAS Microsoft TableauQlik

Analytic coding App creationData quality tool

Blend Data

Data integration tool

Unifying the Analytics Experience

IT Staff Data Scientists Line-of-BusinessIT Staff Data Scientists Line-of-Business

Predictive and Spatial Analytics

Production and Output Creation

Access, Cleanse, and Prepare Data

Blend Data


Oracle

Oracle

SAS

Input Output

Alteryx Platform

Enrich

Prep / Blend Analyze Share

Alteryx End-to-End Analytics Platform for the Enterprise

DESIGNER SERVER


Connect to Data Select Data Summarize Data Analyze Data Output Data

Connect to Data Sort and Filter Data

Blend Data

Report on Data Browse Data

T

F

R

L L

J

R

O

R

Prep and Blend Data

Repeatable Workflow for Self-Service Data Analytics

Alteryx Designer

AppCreation

PredictiveAnalytics

Spatial Analytics


Alteryx Connect

Collaborative Data Exploration Platform

FindInformation

AmplifyInsights

Improve Business Results


Administration, Monitoring and Governance

Automation and Scheduling

Harvesting, loading, metadata cataloging and data refresh

APIs, SDK, and web services

Web Interface for Sharing Apps/API’s

Built-in security, data access and version control

Alteryx Connect Scalable Platform to Deploy and Share

Model ManagementAnd Deployment

Easily productionize predictive and advanced decision-making API’s

Alteryx Gallery

Alteryx Promote

Alteryx Server

Lubricants Supply Chain

Carbon Capture & Storage

Upstream Operations

Trading Compliance

Exploration

Downstream Retail


Large and Growing Market Opportunity

Worldwide Big Data and AnalyticsSoftware Market: $49 billion (2016)

BI and Analytic Tools, Analytic Data Integration, and Spatial Information Analysis Markets (2016)

21 mm Spreadsheet Userswho work on advanced data prep

and analytics in 20162

$10 billion

(1) July 2017 IDC Report.(2) December 2016 IDC Commissioned Report.(3) Internal estimate of the spend associated with 21 million spreadsheet users worldwide that will work on advanced data preparation and analytics in 2016 as provided in the December 2016 IDC Commissioned Report.

3

$19 billion

Market Estimates for 20161 Additional Estimated Spend


Why Alteryx?

Repeatable,AutomatedWorkflow

Minutes toHours,

Not Days to Weeks

No Coding

AdvancedAnalytics

Volume & Variety of Data

Analytics at Scale


Business Value Matrix1

LegacyBusiness Intelligence

Business User Workbench

Data ScienceWorkbench

Data Science Automation

Co

mp

lete

ne

ss o

f An

aly

sis

Ease of Use

Stand Alone Data Prep + Metadata Management

SAPOracle

Domino

SASSPSS

Informatica Alation

ExcelTableauPowerBI

Qlik

End-to-end Analytics Platform for the

Enterprise

1) Based on internal company estimates/analysis.


Multiple Drivers of Future Growth

Deepen User Community

Grow Channel Ecosystem

Extend Our Value Proposition

Grow Into International Markets

Expand Current CustomerBase

Increase CustomerBase


Experienced Team of Leaders and Innovators

Management Team

Langley EideChief Strategy OfficerServiceNow / Morgan Stanley

Ned Harding

Chief Technology OfficerCo-Founder

Olivia Duane AdamsChief Customer OfficerCo-Founder

Dean StoeckerChairman and CEOCo-Founder

Kevin Rubin Chief Financial OfficerMSC Software

Seth GreenbergChief Marketing OfficerLifeLock / Intuit

Jay BourlandSVP, EngineeringPitney Bowes

Chris LalSVP, General Counsel and SecretaryTilly’s / O’Melveny & Myers

Scott JonesChief Revenue OfficerTableau / SAP

Board of Directors

Dean StoeckerAlteryx

Chuck CoryMorgan Stanley (Retired)

Kimberly AlexyAlexy Capital ManagementFireEye (Board Member)

Jeff HoringInsight Venture Partners

John BellizziThomson Reuters

Jai DasSapphire Ventures

Timothy I. MaudlinMedical Innovation Partners (Retired)WEB.com (Board Member)

Eileen SchlossMedidata Solutions (Retired)

Kevin RubinChief Financial Officer


Business Overview

Strong Growth

Large and Diverse Customer Base

Land and ExpandGo-to-Market

Highly Visible Business Model

AttractiveMargins

2300+

RevenueY/Y Growth1

52% 95%+ 133%

Non-GAAP

Gross Margin2,4

86%

Total Customers5

3000+

Dollar-Based Net Revenue Retention3

(1) Revenue growth represents Q3 2017 Y/Y growth from Q3 2016.(2) Financial results for the quarter ended September 30, 2017.(3) Represents dollar-based net revenue retention rate for the three months ended September 30, 2017. Dollar-based net revenue retention is a trailing four-quarter average of the subscription revenue from a cohort of customers in a quarter as compared to the same quarter in the prior year. See

the Appendix for more information.(4) See the Appendix for a reconciliation between GAAP and non-GAAP financial measures.(5) Customer data is as of September 30, 2017. A customer at the end of any particular period is defined as an entity with a subscription agreement that runs through the current or future period as of the measurement date. A single organization with separate subsidiaries, segments,

or divisions that use our platform may represent multiple customers, as we treat each entity that is invoiced separately as a single customer.

Subscription Revenue2


Subscription License,

Billed Annually (1-3 Year

Contracts)

Downloadable Software

Efficient Customer

Acquisition Model, Short

Sales Cycle

Land And Expand Model

Opportunity To Upsell

Additional Licenses Into

Customer Base

ServerDesigner

Our Business Model


$38

$54

$86

$38

$61

$93

2 0 1 4 2 0 1 5 2 0 1 6 9 M O2 0 1 5

9 M O2 0 1 6

9 M O2 0 1 7

$14 $15

$18 $20

$22

$25

$29 $30

$34

Q 3 ' 1 5 Q 4 ' 1 5 Q 1 ' 1 6 Q 2 ' 1 6 Q 3 ' 1 6 Q 4 ' 1 6 Q 1 ' 1 7 Q 2 ' 1 7 Q 3 ' 1 7

Strong Revenue Growth

% Y/YGrowth

42% 59% 59% 53%

FYE December 31 | $ in millions

52% Revenue

Y/Y Growth

Revenue CAGR: 50%

53% Revenue

Y/Y Growth


760

9611,140

1,398

1,578

1,834

2,047

2,328

2,565

2,823

3,054

Q1 '15 Q2 '15 Q3 '15 Q4 '15 Q1 '16 Q2 '16 Q3 '16 Q4 '16 Q1 '17 Q2 '17 Q3 '17

Customers (End of Period)

Compelling Customer Growth

Note: A customer at the end of any particular period is defined as an entity with a subscription agreement that runs through the current or future period as of the measurement date. A single organization with separate subsidiaries, segments, or divisions that use our platform may represent multiple customers, as we treat each entity that is invoiced separately as a single customer.


123% 124%

125%

122%

126% 127%

129%

135%

133% 134%

133%

2015 2016 2017 2015 2016 2017 2015 2016 2017 2015 2016

Strong Dollar-Based Net Revenue Retention

Note: Dollar-based net revenue retention rate is a trailing four-quarter average of the subscription revenue from a cohort of customers in a quarter as compared to the same quarter in the prior year. See the Appendix for more information.

Q1 Q3Q2 Q4


0.0 x

0.5 x

1.0 x

1.5 x

2.0 x

2.5 x

3.0 x

2016 Cohort 2015 Cohort 2014 Cohort

2014 Revenue 2015 Revenue 2016 Revenue

Cu

mu

lati

ve S

ub

scri

pti

on

Re

ven

ue

Gro

wth

fro

m B

ase

Ye

ar

Highly Visible Business Model

Cumulative 90% Growth

Cumulative 170% Growth

Base Year

Year 2

Base YearBase Year

Year 3

Year 2

First Year Baseline

1.0x 1.0x

1.9x

1.0x

2.7x

1.7x

Note: The chart above reflects annualized revenue from subscriptions for the group of customers that became customers in each respective cohort year. A cohort is a grouping of customers by the year specified. We calculate initial annualized revenue from subscriptions for any given cohort year as the sum of the revenue from subscriptions from each customer in the cohort one month after the subscription start date in the initial period, multiplied by 12. In the chart above, this value is then normalized to the value of 1.0x to represent the base year for such cohort. We calculate annualized revenue from subscriptions from subsequent years for any cohort as the sum of the total annual revenue from subscriptions in the period. The increase in annualized revenue from subscriptions for each of our 2014 and 2015 cohorts represents the increase in revenue in 2016 from the initial period of the applicable cohort. For example, the 2.7 times increase for the 2014 cohort represents the result obtained by dividing the annualized revenue from subscriptions generated by the 2014 cohort in 2016 by the annualized revenue from subscriptions generated by the 2014 cohort in 2014, the initial period.


Improving Leverage

2015 2016 2015 2016

(23)%

(36)%

(15)%

(7)%

FYE December 31

Non-GAAP Operating Margin1,2 Net Cash (Used in) Provided byOperating Activities Margin1

9 Mo2016

9 Mo2017

(9)%

(25)% (15)%

7%

9 Mo2016

9 Mo2017

(1) Margins calculated as a % of Revenue.(2) See the Appendix for a reconciliation between GAAP and non-GAAP financial measures.


Driving Towards Profitability

Non-GAAP % of Revenue 2015 2016 9 Mo 2017

Gross Margin 81% 81% 84%

Research and Development 20% 20% 21%

Sales and Marketing 79% 66% 51%

General and Administrative 18% 19% 21%

Operating Margin (36)% (23)% (9)%

FYE December 31

Note: See the Appendix for a reconciliation between GAAP and non-GAAP financial measures.


Company Highlights

LeadingEnd-to-End

Analytics Platform

Compelling Land and

Expand Modeland Strong

Dollar-Based Net Revenue

Retention

Large and Growing Market

Opportunity

Blue Chip, Diverse Enterprise

Customer Base

Subscription Revenue Model

StrongTop Line Growth

Experienced Team of Leaders and Innovators

Appendix


GAAP to Non-GAAP Reconciliations

GAAP to Non-GAAP Reconciliations 2014 2015 2016 Q3 2016 Q3 2017 9 Mo 2016 9 Mo 2017

Gross profit

GAAP - as reported $29,451 $43,300 $69,764 $18,400 $28,730 $49,101 $77,474

Stock-based compensation (Cost of Revenue) 34 34 106 24 123 72 368

Amortization of intangible assets — — — — 456 — 757

Non-GAAP - as adjusted $29,485 $43,334 $69,870 $18,424 $29,309 $49,173 $78,599

Non-GAAP - % of revenue 78% 81% 81% 82% 86% 81% 84%

Research and development expense

GAAP - as reported $7,787 $11,103 $17,481 $4,496 $7,774 $12,419 $20,943

Stock-based compensation(Research and development)

(1,081) (239) (338) (99) (458) (243) (1,157)



FYE December 31 | $ in thousands




Sales and marketing expense

GAAP - as reported $24,612 $43,244 $57,585 $13,456 $15,514 $42,530 $48,731

Stock-based compensation (Sales and marketing)

(183) (800) (1,281) (308) (459) (942) (1,642)

Amortization of intangible assets — — — — (5) — (7)



General and administrative expense

GAAP - as reported $17,264 $10,039 $17,720 $4,298 $8,005 $11,623 $24,115

Stock-based compensation(General and administrative)

(9,379) (409) (1,559) (475) (1,239) (1,077) (3,342)

Follow-on public offering costs — — — — (676) — (676)

Change in fair value of contingent consideration

— — — — (32) — (190)







Loss from Operations

GAAP - as reported $(20,212) $(21,086) $(23,022) $(3,850) $(2,563) $(17,471) $(16,315)

Stock-based compensation (Total) 10,677 1,482 3,284 906 2,279 2,334 6,509


Follow-on public offering costs — — — — 676 — 676


— — — — 32 — 190

Non-GAAP - as adjusted $(9,535) $(19,604) $(19,738) $(2,944) $885 $(15,137) $(8,176)

Non-GAAP - % of revenue (25)% (36)% (23)% (13)% 3% (25)% (9)%





Net loss attributable to common stockholders

GAAP - as reported $(21,998) $(24,053) $(30,700) $(5,925) $(3,299) $(22,647) $(17,943)

Stock-based compensation (Total) 10,677 1,482 3,284 906 2,279 2,334 6,509


Accretion of Series A redeemable convertible preferred stock

1,669 2,603 6,442 1,733 — 4,466 1,983

Follow-on public offering costs — — — — 676 — 676


— — — — 32 — 190

Income tax adjustments — — — — — — (998)

Impairment of long-lived assets — — — — 1,050 — 1,050

Non-GAAP - as adjusted $(9,652) $(19,968) $(20,974) $(3,286) $1,199 $(15,847) $(7,769)

Non-GAAP - % of revenue (25)% (37)% (24)% (15)% 4% (26)% (8)%



Balance Sheet & Cash Flow Highlights

Select Balance Sheet Items 2014 2015 2016 Q2 2017 Q3 2017

Cash and cash equivalents, plus investments1 $24,642 $61,143 $52,700 $182,717 $182,577

Accounts receivable, net $15,733 $21,569 $35,367 $27,187 $30,820

Deferred revenue - current $28,927 $44,179 $71,050 $72,289 $78,656

Select Cash Flow Items 2014 2015 2016 Q3 2016 Q3 2017

Net cash provided by (used in) operating activities $(3,428) $(8,035) $(6,031) $(5,172) $748

Net cash provided by (used in) investing activities $(1,581) $(40,359) $11,735 $2,137 $(3,801)

Net increase (decrease) in cash and cash equivalents

$15,684 $137 $6,527 $(3,068) $(2,639)


(1) Investments include both short-term and long-term investments.


Our dollar-based net revenue retention rate is a trailing four-quarter average of the subscription revenue from a cohort of customers in a quarter as compared to the same quarter in the prior year. Dollar-based net revenue retention rate equal to 100% would indicate that we received the same amount of revenue from our cohort of customers in the current quarter as we did in the same quarter of the prior year. Dollar-based net revenue retention rate less than 100% would indicate that we received less revenue from our cohort of customers in the current quarter than we did in the same quarter of the prior year.

To calculate our dollar-based net revenue retention rate, we first identify a cohort of customers (the “Base Customers”) in a particular quarter (the “Base Quarter”). A customer will not be considered a Base Customer unless such customer has an activesubscription for the entirety of the Base Quarter. We then divide the revenue in the same quarter of the subsequent year attributable to the Base Customers (the “Comparison Quarter”), including Base Customers from which we no longer derive revenue in the Comparison Quarter, by the revenue attributable to that Base Customers in the Base Quarter. Our dollar-based net revenue retention rate in a particular quarter is then obtained by averaging the result from that particular quarter by the corresponding result from each of the prior three quarters. The dollar-based net revenue retention rate excludes revenue from professional services from that cohort.

Dollar-Based Net Revenue Retention Rate

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