altilia enterprise data world 2014 presentation

www.altiliagroup.com

www.altiliagroup.com

Smart Data is the new way forward!

Massimo Ruffolo, CTO ALTILIA

Tuesday, April 29, 2014 03:00 PM - 03:30 PM http://edw2014.dataversity.net/sessionPop.cfm?confid=79&proposalid=6158

AUSTIN, TEXAS April 27-‐May 1, 2014

ENTERPRISE DATA WORLD 2014

About ALTILIA

© Copyright 2014 ALTILIA s.r.l. 3

•  Founded in 2010 as a research spin-off. •  Based in Italy with headquarters in Rende (CS), Calabria, a subsidiary in

Milan, and a team of 20 high-skilled employees. •  In November 2011 won the Italian Innovation Prize "Working Capital”. •  In 2012/2013 has raised € 2,6M in a “series A” funding from Principia

SGR, the most important Italian venture capitalist. •  In April 2013 one of the eight most Innovative Data Management

Companies & Solutions at Enterprise Data World in San Diego, CA. •  Customers in Italy and USA using MANTRA product offering

Includes Predictive Intelligence in Digital Marketing and CRM in eCommerce, Media, Finance and Risk Profiling and Cyber Security for Telcos and Utilities

Founder/CTO Founder/CRO

MASSIMO RUFFOLO Mail: [email protected] Mobile: +39 334 6792080 Skype: massimo.ruffolo Twitter: @massimoruffolo LinkedIn: it.linkedin.com/in/massimoruffolo

ERMELINDA ORO Mail: [email protected] Mobile: +39 334 6769589 Skype: lindas2s2 Twitter: @lindaoro LinkedIn: it.linkedin.com/in/lindaoro

Key takeaways from EDW 2014


1.  Simply collecting, joining, consolidating, managing Big Data is not enough. To be useful you need semantic middleware with contextual processing (machine learning + natural language processing) with right enabling infrastructure (Hadoop + more).

2.   Context is king and as the demand for real-time business decision making intensifies, semantic middleware with cognitive analytics bridges gap between Big Data and practical decision making.


Key takeaways from EDW 2014 3.   MANTRA ‘Smart Data’ platform uses contextual

workflows with explicit + implicit data semantics to unify disparate web and enterprise unstructured and structured data with a schema agnostic approach that lessens need for data scientists, information architects, ontologists, taxonomists, etc.

4.   MANTRA saves time and money for application developers enabling them to build and deploy smart applications so users can get faster business insights for more informed decisions.

CONTEXTUAL WORKFLOW DESIGNER


And you don’t need to be a data scien0st, informa0on architect, ontologist, taxonomist, machine learning expert to use contextual workflow designer.


Modeling, Acquisition, Normalization, Transformation, Actuation

ARCH

ITEC

TURE

CLOUD

APPs

ELASTICSEARCH

SPARQL ENGINE

CASSANDRA

MONGO DB

NEO4J

ZOO

KEEP

ER

HDFS (HADOOP FILE SYSTEM)

HBASE MAPREDUCE (YARN)

SPARKPIG HIVE SQOOP MAHOUT

CONTEXTUAL WORKFLOW LAYER

DATA SOURCES LAYER

INTERACTION LAYER

SMART DATA MEMORY

API for developers

GUI for analysts

MASHBOARD for business users

</> $

EXTERNAL DATA SOURCES INTERNAL DATA SOURCES

Third party e-commerce

Third party Systems andApplicationsData

Open andLinkedData

E-commerceNewsletter DB

NoSQLNewSQL

DBMSDMS

CMSCRMSCMERP

On-Line MediaSocial Media

(CLOUDERA compliant)

IMPALA

MANTRASmart

Web & DocumentData Capture

MANTRASmart

Product, Social,Customer,

ContentIntelligence

3rd partyapplications

Superior to screen scrapers, ETL tools, Connotate, DiffBot, complementary to DataSift and GNIP.

More accurate product and intelligence and customer behavior analysis with reduced churn and greater customer loyalty.

NEXTPLORA Use Case


http://business.nextplora.com

CUSTOMER NEED Social Marketing research firm seeking to combine traditional opinion surveys with online and social media contents for the analysis and correlation of keywords, entities, topics, profiles, patterns, perceptions, sentiment.

SOLUTION ALTILIA’s Smart Social and Content Intelligence enables to connect entities and concepts (contextual classification) with people associations (intent, interests, social behavior) to understand customers behavior and expectation. BENEFIT MANTRA contextual processing offers cost effective high precision insights and sentiment analysis for traditional opinion surveys and web social media with easy ability to add and customize web content sources.


BANZAI Use Case


http://www.banzai.it

CUSTOMER NEED Banzai is an Italian ecommerce player with private shopping web site saldiprivati.com for fashion, electronics, jewelry, furnitures, etc. sourced from name brands so there’s a need to monitor daily deals on competitor web sites like Amazon BuyVIP.

SOLUTION MANTRA Product Intelligence contextual workflows to automatically navigate web sites and extract product category, name, price, discounted price, availability, etc. to create reports in MANTRA smart data layer that are immediately actionable. BENEFIT Banzai achieves competitive advantage for product and pricing strategies then by using historical customer data can perform targeted marketing for promotions and discounts based on predictive analysis.


6SICURO Use Case


http://www.6sicuro.it

CUSTOMER NEED Italian online car insurance comparison service where users submit manual web forms (user name, vehicle type, risk class, etc.) so fast accurate semantic data extraction service for pdf or images with reduced errors would be cost effective improvement.

SOLUTION MANTRA Document Data Capture automatically extracts from risk statements in pdf or image format sent to 6sicuro web site servers by its users, so human don’t need to analyze and interpret the risk statements saving time and avoiding errors. BENEFIT Significant improvement in customer satisfaction, retention and loyalty, and reduction in customer churn.


For more product info and other ALTILIA Customer Use Cases see www.altiliagroup.com

For a discussion and demo of Contextual Workflow Designer

come by Booth #18

info@al(liagroup.com

The company, product and service names used in this presentaCon are for idenCficaCon purposes only. All trademarks and registered trademarks are the property of their respecCve owners.

Copyright © 2014 ALTILIA s.r.l. - All Rights Reserved - P. IVA IT 10780921002

Thanks.

Mail: [email protected] Mobile: +39 334 6792080 Skype: massimo.ruffolo Twitter: @massimoruffolo LinkedIn: it.linkedin.com/in/massimoruffolo

MASSIMO RUFFOLO FOUNDER/CTO

Mail: [email protected] Mobile: +39 334 6769589 Skype: lindas2s2 Twitter: @lindaoro LinkedIn: it.linkedin.com/in/lindaoro

ERMELINDA ORO FOUNDER/CRO

Mobile: 360 868 4435� Skype: sardire Twitter: @sardire LinkedIn: http://www.linkedin.com/in/sardire

STEVE ARDIRE ADVISOR TO ALTILIA

altilia enterprise data world 2014 presentation

Data & Analytics

big data

structured data

data scientists

enterprise data world

altilia copyright

mantra smart data platform

cto altilia

contextual processing