alumni-centered storytelling

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Alumni- Centered Storytelling Dan Lijana Director of Communications

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Alumni-Centered Storytelling. Dan Lijana Director of Communications. What Are We Creating. A destination for alumni and students to engage with each other, the University and our programs and clubs. An experience that demonstrates the value of being a member . - PowerPoint PPT Presentation

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Page 1: Alumni-Centered Storytelling

Alumni-Centered StorytellingDan LijanaDirector of Communications

Page 2: Alumni-Centered Storytelling

What Are We Creating

• A destination for alumni and students to engage with each other, the University and our programs and clubs.

• An experience that demonstrates the value of being a member.

Page 3: Alumni-Centered Storytelling

Elements of a Great Story

• Alumni-Focused• Highlights Scholars• Demonstrates the Value of Membership

– Testimonials – Profiles – Connection to Campus

• Reflects the Pillars

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How You Can Help

• Connect• Inform • Image• Share

Page 9: Alumni-Centered Storytelling

Q&A

Page 10: Alumni-Centered Storytelling

Thank you!

#GoBlue