Alumni-Centered StorytellingDan LijanaDirector of Communications

What Are We Creating

• A destination for alumni and students to engage with each other, the University and our programs and clubs.

• An experience that demonstrates the value of being a member.

Elements of a Great Story

• Alumni-Focused• Highlights Scholars• Demonstrates the Value of Membership

– Testimonials – Profiles – Connection to Campus

• Reflects the Pillars

How You Can Help

• Connect• Inform • Image• Share

Q&A

Thank you!

#GoBlue