alumni-centered storytelling
DESCRIPTION
Alumni-Centered Storytelling. Dan Lijana Director of Communications. What Are We Creating. A destination for alumni and students to engage with each other, the University and our programs and clubs. An experience that demonstrates the value of being a member . - PowerPoint PPT PresentationTRANSCRIPT
Alumni-Centered StorytellingDan LijanaDirector of Communications
What Are We Creating
• A destination for alumni and students to engage with each other, the University and our programs and clubs.
• An experience that demonstrates the value of being a member.
Elements of a Great Story
• Alumni-Focused• Highlights Scholars• Demonstrates the Value of Membership
– Testimonials – Profiles – Connection to Campus
• Reflects the Pillars
How You Can Help
• Connect• Inform • Image• Share
Q&A
Thank you!
#GoBlue