alumni connect - apr edition
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The Alumni NewsletterTRANSCRIPT
The Alumni Newsletter
From the desk of HOD
19TH APRIL, 2011 VOLUME I, ISSUE II
Dear Alumnus,
It gives me great pleasure to introduce the
“Admissions Special “edition of SJMSOM Alumni
Newsletter– “Alumni Connect”!!
We recently completed the second phase of the admis-
sion process for the coming batch of 2013 and we are
extremely glad to have had such an enthusiastic par-
ticipation from a great number of Alumnus who came
down to the campus to evaluate and screen the prospective candidates. The
exercise was very well executed and I would like to thank you all to have spared
time to ensure that the right talent comes to campus.
We look forward to more participation from the Alumni in all our activities and
in the events held at the School. We also look forward to better interaction
with the alumni through online mentorship forums at the Connect portal. Fur-
ther, we plan to institute awards to felicitate our distinguished Alumni for
their achievements.
All these things would be possible with your active participation which could be
through personal interactions as well as the Connect Portal.
Wishing each one of you good luck in your professional and personal lives.
With best wishes,
Prof. Karuna Jain
HOD
SJMSOM, IIT Bombay
Inside this issue:
Avenues’ 10 3
Continuums’10 4
E Summit ‘11 5
Events at IIT 6
Iquiz’ 10 7
Alumni Meets 8
Alumni Achievements
SJMSOM Achievements
9
10
The Team
Events Calendar
11
12
Prof. Karuna Jain
19TH APRIL, 2011
SJMSOM, IIT Bombay conducted the second
phase (GD/PI) of the admissions process for the
coming batch of 2013 during 25th-28th of March
2011. A large number of Alumni Participated in
the process as judges on panels to test the stu-
dents on their knowledge and skills.
We believe that participation from the alumni in
the admissions screening process ensures that
we get the right students that fit into the cul-
ture of SOM and this gives way to a continual
increase in our brand equity.
The event was an initiative by the students at
SJMSOM and was coordinated by them. It was
aimed at making the prospective candidates
Staying it Touch @ Admissions 2011
comfortable while judging their skills in a whole-
some way. We received an overwhelming feed-
back and compliments from the candidates on
various online and offline forums on the quality
and smoothness of the process.
It was one of the few times when so many Alumni
got together at the campus and gave us a chance
to interact with them. Apart from serious work
as panellists we got a bit of their time to share
their views and experience with us. We would like
to thank the Alumni for taking out time from
their busy schedules to help us get the right
talent on campus year on year..!!
At SKF India as Head of Marketing my major con-
tribution was improving brand visibility in target
audience and improving channel effectiveness
through various initiatives. During my assignment
with Mahindra and Mahindra as Manager Market-
ing Planning, I conceptualized and implemented
extremely innovative „marketing analytics system‟
that used internet, intranet and SAP. This popular
system is known as IBIS (Integrated Business In-
formation System) at Mahindra. Later on when
Mahindra took over Punjab Tractors the same sys-
tem is implemented at Punjab Tractors as well. I
also worked on „Deming Quality System‟ for Sales
and Marketing at Mahindra.
At my first marketing assignment after graduating
from SOM, at IFTEX-TEXACO Fuel Additives, I
launched fuel additives for passenger and commer-
cial vehicle in India and China. This mainly involved
brand design, promotion, packaging, pricing and
retail network development. This has been ex-
tremely exciting job considering that I was totally
new to marketing field. I believe that originality
of thought process, little bit of courage and pa-
tience is key to deliver what we believe.
I always cherish my SOM days, where I made few
of my best friends for life and it was a great
learning experience to be with talented and pas-
sionate SOM97.
Rajendra Nagapurkar
I am from SOM
1997. After
completing BE
Mechanical from
Govt. Engineer-
ing College Au-
rang abad I
worked with Ba-
jaj Auto prior to joining SOM. During my SOM
days I realized that I am more comfortable
and inclined towards marketing profession. My
both projects at SOM were in marketing.
Right through my marketing journey I have
handled assignments mainly to establish mar-
keting function in organizations where market-
ing is a relatively nonexistent entity.
My major contribution has been mainly defining
key elements of marketing road map, market-
ing planning, team building, new product launch,
brand communication, customer engagement,
segmentation, market research and analysis. I
was fortunate to work on some of very inter-
esting and exciting assignments for various
well known organizations.
As a Marketing Leader at PerkinElmer, a US
based analytical instruments company, I cre-
ated Indian marketing function as a role model
for global reference as well. I introduced a
concept of “2 -Dimensional Segmentation” and
“Framework for Improving Brand Relevance”.
Alum Speak..!!
Campus News..!!
B School Budget Analysis 2011 with NDTV
On 1st March, about 24 hours after Mr. Pranab
Mukherjee delivered the most awaited speech of
the year at Sansad Bhavan, the students at
SJMSOM were involved in a critical analysis of
the same on cameras with industry specialists..!!
In our endeavor to be in touch with latest hap-
penings and getting a business perspective of
those, we organized a Post Budget Analysis Ses-
sion inviting experts from the industry and aca-
demia to discuss the implications of budget on
various sectors and economy as a whole with our
students.
The panelists included Mr. Ajay Srinivasan,
Chief Executive, Financial Services, Aditya
Birla Group and Mr. Kewal Handa Managing Di-
rector, Pfizer Limited. The discussion involved
participation from students from JBIMS,
SPJAIN and NMIMS as well.
NDTV Profit found it worthwhile to cover this
discussion between present and future business
leaders. The show was anchored by TV Journal-
ist - Ms. Manisha Natrajan and telecasted on
NDTV Profit and NDTV 24X7 with the name
B - S c h o o l B u d g e t .
HR Continuum‟11, conducted on 12th March, 2011
was the first Continuum of calendar year 2011. It
was based on the theme “Gaining Competitive Ad-
vantage through Effective Human Resource Man-
agement”.
The HR continuum saw a diversified set of speak-
ers belonging to manufacturing, technical and ser-
vice sector industries who spoke on a plethora of
topics ranging from effective human resource
management to dealing with external competition
to diversity management for managing global work-
force and managing internal competition among
workforce.
The luminaries that delivered lecture at HR Con-
tinuum 2011 included:
Ms. Madhavi Lall, Regional Head-HR, India &
South Asia, Standard Chartered
Mr. Kamlesh Dangi, Chief People Officer, Reli-
gare
Mr. KS Kumar, Executive VP - HR, Castrol
India
Mr. Sridhar, VP-HR, ITC
Mr. Sreekanth A, VP-HR, Britannia
Mr. Anil Sharma, Head – Learning & Develop-
ment, Essar Oil Ltd.
The day started with the lecture from Mr.
Sreekanth who gave his insights on „Gaining com-
petitive advantage in effective human resource
management‟. The next two speakers, Mr. KS
Kumar and Ms. Madhavi Lall, shared their views
on “The Role of HR in building strong employment
brand”.
Next was a panel discussion on the topic
“Strategies are encouraging Internal Competi-
tion – Constructive or Destructive”. The panel
included Mr. Rajesh Srivastava, Head-HR, Birla
Sun Life Asset Management company, Ms. Mad-
havi Lall and Mr. R. Sridhar and was moderated
by Mr. Mathew Kuruvilla, Vice President, Talent
& Development, Deutsche Bank AG.
Later on Mr. Sridhar shared his views on the
topic Innovation-Organization climate creation
perspective and Mr. Kamlesh Dangi, Chief Peo-
ple‟s Officer of Religare, discussed about the
creating HR impact. The last session was a highly
interactive session by Mr. Anil Sharma, Head-
learning and development, Essar Oil limited who
spoke on diversity management.
Overall, the HR continuum provided the future
managers of India with lot of thoughts to ponder
upon and some practices and procedures to be
imbibed in order to excel in their profession.
Continuums 2011
HR Continuum
The Consulting Continuum2011 was based on theme
“Changing times, Evolving minds” . The session
drew participation from a lot of speakers belonging
to consulting companies dealing with management
consulting, technology consulting, financial services
consulting, energy sector consulting and so on..
The Consulting Continuum 2011 was inaugurated by
Dr. Anand Patwardhan, Professor, IIT Bombay.
He stressed upon the need to find ways to trans-
mit the learning of one generation to another.
The first speaker of the day, Mr. Sabyasachi
Chaudhury – India Head, consulting, Capgemini
shared with the audience the customer relevancy
model and its implications.
Ms. Rachna Nath, Partner, Executive Director,
consulting, PricewaterhouseCoopers had an interac-
tive session with the audience where she talked
about the five step model for effective consulting
– adding value to the client, communicating it with
impact, innovating continuously, disruptive thinking
and building a relationship based on trust with the
client.
The post-lunch session of the continuum saw an
engaging and interactive session by Mr. Akshat
Rathee, MD, NODWIN group. He opined that
when a country seems to have a host of problems
such as corruption, poverty, lack of infrastruc-
ture, it provides a plethora of opportunities for
the entrepreneurial minds.
Other speakers included Mr. Rajeev Kakkad, As-
sociate Director –Protiviti Consulting, Mr. Ganesh
Ramachandran, General Manager, Wipro Consult-
ing, Mr. Prakash Jayaram , Senior Principal, Info-
sys Consulting and Mr. Satish S. Nair, Partner
and Associate Director, MITKAT advisory ser-
vices,
The Consulting Continuum 2011 was a grand suc-
cess with the student community gaining a lot of
knowledge and insights into the current trends in
the industry.
Continuums 2011 Continuums 2011
Consulting Continuum
With a focus on providing the much needed global exposure to the students SJMSOM has
appointed a team of dedicated students and a coordinator for International Relations.
Exchange Programs:
The School is privileged to
maintain International
Linkages in the form of
Student and Faculty Ex-
change Programs and Joint
Research Activities with
some of the top B-
Schools in the world (like
Kellogg Graduate School
of Management, National University of Singapore and Ontario Universities Interna-
tional from countries across the globe like USA, Canada, France, Turkey, Germany, Japan,
Korea, Singapore, and many others.
Student exchanges at the school flagged off last year with one student going to TUM,
Germany on exchange. This year, till now around ten students have already applied to dif-
ferent programs and confirmation for three students from Germany and Canada has al-
ready been received. One of our research scholars also has got an opportunity to attend
summer school in Austria.
Participation in International Events:
Students have also started taking active interest in international events. We had two
teams of our School qualify for the Hult Global Case Challenge. Our students also par-
ticipated in the Michigan based Next Billion Case Writing Challenge, whose results are
awaited and have also an received invitation to present research paper at an International
Conference (PICMET) in Oregon.
Visits:
Our School has hosted a record number of international guests from various universities
from different parts of the world, who have expressed keen interest in forging active rela-
tionships with our school.The International Relations Team is working in close coordination
with the administration and under the guidance of the HoD and faculty members, is care-
fully studying the options available and is seeking to chart out the growth story for the
School in the field of International Relations.
International Relations ..!!
The World Cup Extravaganza..!!
A united “Go India Go” shout was the only thing one could hear amidst the noise and excitement that pre-
vailed inside one of the most formal places in the IIT Campus. This is that place where the passing out
batch wait patiently with sparkling eyes to receive their degrees in front of proud families and friends.
Yes, it is the convocation hall whose aura had been completely changed when the ICC World Cup 2011 was
being screened live with 3000 odd
painted faces screaming their
lungs out and dancing on every
boundary being hit by the men in
blue.
Many of our Alumni came down to
the campus to watch and cele-
brate India‟s victory. It was a
time when we all were united, be
it our Alumni, students from SOM
or other faculties. The entire hall
was resonating with cheers and
each person in the hall had tricol-
our stripes across their faces.
The match ended with a high point
with Dhoni lifting off the cup with a six which was celebrated by the IIT community with dance, mad-
ness, hoots and cheers. It didn‟t end there as the celebrations continued all through the night with the
entire campus on the streets humming India‟s unforgettable victory. The atmosphere was crazy and was
one of those moments which make you want to stay in IIT forever and never pass out..!!
PG CULT
Students from SOM were all over the place amongst the glitz and glamour at this year‟s PG Cult Competi-
tion. After days of toil and late night practice our students put up a great show at the fashion show
which looked none less than a professional performance. We bagged several awards including :
The coveted Mr PG Title won by Sumit Sharma ( the two finalists reaching the last stage were both
from SOM..!!)
Third place at the Institute level solo singing competition by Aakash
The event showed our creative side to the best and was a fun filled extravaganza.
Other cultural events at the campus included the SOM11 farewell party which struck the nostalgic note
amongst the passing out batch and was a fun filled event with games like paper dance, dedications and lots
more.
This year the batch of 2012 also initiated the concept of an yearbook for the passing out batch which
captured their nostalgic moments and gave them a fond remembrance of their days at SOM.
Events at IIT Events at IIT..!!
Lessons on Brand Management with Dove Brand Manager- Ms Saumya Donkada
A session on “Profiles offered by industry” by Mr Neeraj Ghate
Reflections..!!
Ms. Soumya Donkada (alumnus 2008), Brand man-
ager for Dove at Hindustan Unilever Ltd. shared
her experience of her journey from Sales profile at
ITC to Brand Management at HUL, with the mar-
keting enthusiasts of SOM.
She also guided the students about the profiles
which can be pursued in the field of marketing and
shared some insights on building a good resume dur-
ing the third club session of Marktrix this year
(12th Feb).
It was another educative and interesting Marktrix
knowledge sharing session by a successful practitio-
ner in the corporate world.
$ystem@tics Club, organized a session on
“Profiles offered by Industry” by Mr. Neeraj
Ghate , a 2007 batch Alumnus who is working
with Deloitte,Mumbai.
He discussed various profiles being offered in
different domains in the industry and an-
swered numerous doubts of the participants.
Neeraj also gave a small prep talk on how to
go about preparing for final placements.
What to study? Who to talk to understand
the profiles better? When to start prepar-
ing? What do interviewers look for? Etc…
It was a great learning opportunity for all the
students of SJMSOM who could clarify their
doubts about various career paths.
SJMSOM reaches Heights..!!
Final Placements Summary for the batch of 2011..!!
The season kicked off with a slew of PPOs/PPIs from companies across the sectors like HSBC, Deloitte, Procter
& Gamble, Johnson & Johnson, Asian Paints, Capgemini Consulting, Colgate Palmolive, Global eProcure,
L’Oreal, Idea, GE and Tata Motors to name a few. While the batch size has increased by 16%, the placement
process has seen 30% new recruiters taking part in the process
The Big Names at Campus
The companies that visited the campus for Consulting recruits include Ernst & Young, KPMG, PwC, Accenture,
Deloitte, Capgemini Consulting, Avalon Consulting, Bristlecone, Cognizant and Global eProcure.
The BFSI sector is represented by domestic and multinational giants like JP Morgan Chase, Citibank, Nomura,
CRISIL, JM Financial, HSBC, ICICI, Yes Bank to name a few.
FMCG giants visited the campus including Procter & Gamble , Johnson & Johnson, Asian Paints, Godrej Con-
sumer Products Ltd., Colgate Palmolive, Marico, Heinz, Coca Cola, L’Oreal etc.
The placement process at SJMSOM saw participation of companies from manufacturing sector like Cummins,
Tata Motors, UB Group, Dr. Reddy’s Laboratories, Bharat Heavy Electricals Ltd., Shipping Corporation of
India etc.
A slew of profiles ranging from project management to business development offered by technology giants led
by Microsoft, Amazon, HCL, Cognizant, Wipro and Infosys added a new dimension to placements 2011.
Conglomerates like Lodha Group, GE and Wellspun offered diverse profiles in the areas of Business Develop-
ment, Leadership, Marketing and Finance.
Industry leaders like Vodafone, Idea and Mercator Lines made their presence felt by opening profiles in mar-
keting, corporate finance, HR and operations domains
For more information on the final and summer placement statistics visit som.iitb.ac.in
Placement Statistics
Batch size 96
No. of students participated in placements 94
No. of recruiters 62
No. of offers made 119
Offers per student 1.27
Average compensation (Domestic) 13.87 lpa
Highest compensation offered (Domestic) 20.50 lpa
Lowest compensation offered (Domestic) 7.50 lpa
Median Compensation offered (Domestic) 12.75 lpa
SOM Reaches Heights..!!
School of Management Association (SOMA).!!
Rohit Nerurkar
Rohit is the General Secretary for the batch of 2012. He has completed his B.Tech in
Pharmaceuticals and Fine Chemicals from UICT, Mumbai in 2007. He has worked with So-
jitz India Pvt limited as a Asst Manager Sales - in fine chemical and surfactant division
for 26 months.
Ashutosh Jain
Ashutosh is the Treasurer for SOM for the year 2011-12. He is an alumnus of BITS
Mesra , Ranchi and has worked in TCS and handled his own business before he joined
SOM. He is interested in pursuing a career in finance and is an active member of the Fi-
nesse club.
Jubin Varghese
Jubin is the Placement Team Representative. He did his B.Tech in Electronics Engineer-
ing from NIT Calicut . He has 2 years of work experience with Analog Devices in its De-
sign Team for Digital Signal Processors (DSP). He is interested in a career in Consulting
and is interning with Global e Procure.
Kshitij Rikh
Kshitij is the Admissions Coordinator .He has done his B.Tech from JSS College, Noida
and has served in the Indian Army for two and half years. He wants to pursue his career
in Operations Management and would be interning in P&G (Product Supply).
Nisarg Gandhi
Nisarg is the Secretary of the Alumni Relations Team. He is an Electronics Engineer
from Dharmsinh Desai University, Nadiad, Gujarat. He worked for 34 months at ISRO as
an embedded systems and digital logic designer. He has a keen interest in supply chain
management and is an active member of the E- Club.
School of Management Association (SOMA) is a governing body that has been created with an
objective to promote synergy among the students and interest groups from both within the
school and the Institute ,to facilitate on the regular basis the faculty student interface, to or-
ganize and co-ordinate events such as seminars, distinguished lectures, events, workshops etc,
to forge links with the School alumni and the industry, and explore areas of co-operative work.
School of Management Association (SOMA).!!
Vasisht Saketharram R
Vasisht is the Secretary of Public Relations Committee at SJMSOM. He completed his
Mechanical Engineering from PSG College of Technology, Coimbatore and the worked for
2 years with Ashok Leyland Ltd., Chennai as Deputy Manager, Manufacturing. He want to
pursue a career in Operations management and consulting preferably in the Automobile
Sector .
Ravi Shankar D
Ravi is the Social Secretary for the batch of. He has completed his Electronics & Com-
munication Engineering from NIT Calicut in 2008. After that he worked with Analog De-
vices as a Software Engineer in Automotive and Image Processing Domain. He has a keen
interest in Consulting and has a passion for Entrepreneurship .
Mahtab Masood
Mahtab is the Class Representative for Section A. He has done his B.Tech in Mechanical
Engineering from AMU, Aligarh (UP) in 2007 after that he worked in Accenture Services
Pvt in Financial Domain. He is a Systems & Technology enthusiast and is active member of
the Systematics Club & Technology Strategy Lab.
Gaurav Kawale
Gaurav is the IT Coordinator for the batch. He has completed his engineering in Elec-
tronics and Telecommunications from Sinhgad College, Pune University. He has an experi-
ence of 2 years in IT industry. He is a Technology enthusiast and is also a member of the
Systematics club at SOM.
Pravaal Singh
Pravaal is the Class Representative for Section B. He is a computer science engineer with
2 years of work experience in Infosys Technologies. He is a marketing enthusiast and is
an active member of the Marktrix Club of SOM.
Sachin Singh
Sachin is the Infrastructure Secretary for the batch. He is an engineer in Metallurgy
from NIT Nagpur and has 2 years of professional experience at Tata Consultancy Ser-
vices, primarily responsible for the implementation of new technologies like WPS, CORBA
etc. He aspires to be an entrepreneur in the field of tele-medicine.
Block your Dates..!!
February - March 2011
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This newsletter is an attempt by us to connect more with you, We
need your suggestions on how to improve our interaction.
We also invite articles and views from the Alumni for the newslet-
ter. You can also share your experiences at the school.
We request you all to strengthen the database by updating your
information regularly @ the Connect Portal.
Your suggestions and feedback are highly valued.
Contact us at :
www.som.iitb.ac.in/SJMSOM_Connect/
Upcoming Events
1st March- Post Budget
Analysis session with
“NDTV Profit”
5th & 6th March–
“KALADARSHAN”- The An-
nual IITB Arts and Photog-
raphy Workshop
12th March- H.R Contin-
uum
13th March- Consulting
Continuum