alumni gip raising booklet

Alumni GIP Raising Information booklet

In this short document you will find the information about the activities, which will be run globally to support global initiative of Alumni raising and supporting Global Internship programme.

This initiative have been taken forward after discussions with several entities including AIESEC International, AIESEC Alumni International, Steering team and Supervisory group of AI. It has been subjected to feedback to Alumni participating in AIESEC Alumni International meeting in IC Russia 2012.

Content

1. Web page update

2. Online Registration System (ORS)

3. Campaign

4. What should I do now?

Dear Alumni responsible,

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Lorem Ipsum Dolor Spring 2016

Web page update

You can see the snapshot of the webpage, which appears when you go to aiesec.org/alumni or you access aiesec.org and then choose experience AIESEC -> Alumni

On this page we are simply summarizing the main points of cooperation between AIESEC and AIESEC Alumni. There are two main calls for action.

Support GIP

Join official global communication channel – AIESEC Alumni Global LinkedIn group.

Those two steps represent the main activities we are driving this year. Raising GIP through Alumni and Reputation building through Alumni.

The development of the web page is the first phase of development mainly focused on supporting the raising GIP initiative. We will be progressing in the meantime with further development of the content and the design.

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Web page update & Online Registration System (ORS)

After clicking on more information about GIP Alumni can see the basic

overview about the GIP and benefits of taking GIP to their company or for their employer

They can also see the current supply of the students in our system. This is based on Available Forms Tracker and will be updated every month. Later on we will be looking into

having live supply on our web page.

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The main ORS system with 4 main options for Alumni to choose.

First option where Alumnus himself /herself is interested in taking a TN based on the supply

he/she have seen on our webpage.

The easiest option for us as we can just easily approach the person and we know we should be

able to fulfill the needs with our supply.

The second option where Alumni himself/herself is interested in taking a TN but he/she cannot

see the supply he/she is looking for.

We have a space to specify the demand so when we are following up with the communication we

are ready for the need of the Alumnus.

Important to check our current supply and see if the supply is really not there as Alumnus can see

only the background of the students and not always this has to be clear.

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The option in which the Alumnus would like to recommend another company, another alumnus

or another contact he/she has.

Alumnus has to provide his/her personal information so we can be referring to him/her

when approaching the referred person.

The option, in which the Alumnus can express, why he/she is not interested in cooperation so

we can improve either our supply or our Alumni relations.

There is also an option to choose an entity, which Alumnus wishes to be contacted by to

follow up on his/her feedback.

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After submitting, the information will be collected in our internal system in which each MC can manage the contacts, which have identified in any of the options their entity. You can access the information on connect.myaiesec.net where you can login using myaiesec.net login information. You will be able to access it only if you are correctly registered as Member Committee EB of your entity in myaiesec.net.

After login, you will see 3 options: Dashboard, Student ORS, Alumni ORS.

When you choose Alumni ORS you will see all the registrations, which are connected to your entity.

For each registration there is a button to ARCHIVE which you should use as soon as the communication have been taken forward.

AIESEC International will have the access to all the registration and we will be tracking the follow-ups with you.

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Campaign

Campaign will be happening mainly through social media and webpages. We will be using the Facebook and LinkedIn as a primary media. For the webpages globally, we will be mainly using aiesec.org and AIESEC Alumni International webpages.

Above you can see the general campaign, which will be aligning the whole communication. As supporting materials we will be releasing a video in next two weeks. Following that we will be releasing promotion of the alumni who have taken GIP – every week new story. All these supporting materials will be visually aligned with the campaign above and will be provided to you for the usage in your entity.

You can download the materials in the full size here: http://www.myaiesec.net/content/viewfile.do?contentid=10238472

Main promotional picture. To be shared with the text: “Are you an AIESEC Alumnus? Support AIESEC’s Internships and bring value your company. aiesec.org/alumni”

Facebook cover picture. To be shared with the text: “Are you an AIESEC Alumnus? Support AIESEC’s Internships and bring value to your company. aiesec.org/alumni”

What should I do now?

There are a few simple steps how to support these activities in order to bring more GIP realizations to your entity.

1. Update your web pages Alumni section. Make sure you communicate the strategy for this year and direct the alumni towards the global page where they can find the Current offer and ORS system.

2. Use the promotional materials on your social media. • Your Facebook profile – cover picture, sharing the promotional

material (you can easily just copy what I have posted on my Facebook profile and in our LLC/Alumni group)

• Facebook Alumni groups and pages– please share the promotion in all the groups you have in your entity for Alumni

• LinkedIn Alumni groups – please share the promotion in all the groups you have in your entity for Alumni

• AIESEC INTERNATIONAL WILL TAKE CARE OF GLOBAL ONES!

3. Inform your Alumni • Mailing lists • Newsletters • Events

Make sure the communication is clear, polite and not pushy. It supposed to be massive but not overwhelming. I trust you own judgment. J

Thank you very much for the support!

Now, let’s raise some TNs J

Michaela Schedlingova Global Vice President of Research & Innovation | AIESEC International | www.aiesec.org

126 Teilingerstraat, 3032-AW Rotterdam, The Netherlands

email: [email protected] | phone: +31 10 443 4383 | fax: +31 10 265 1386 |

alumni gip raising booklet

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