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1 Alyssa Honeycutt Randy Kingsbury Marketing 2 Generate Leads & Inquiries

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Page 1: Alyssa Honeycutt Randy Kingsburyheli-cal.com/wp-content/uploads/2008/03/Marketing-for-Website.pdf · NTB & MC&AT MDB NTB – Print Ads 10 E-Newsletter E-Source NTB – E-Blasts. 11

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Alyssa HoneycuttRandy Kingsbury

Marketing

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Generate Leads & Inquiries

Page 2: Alyssa Honeycutt Randy Kingsburyheli-cal.com/wp-content/uploads/2008/03/Marketing-for-Website.pdf · NTB & MC&AT MDB NTB – Print Ads 10 E-Newsletter E-Source NTB – E-Blasts. 11

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Current Ads

Average cost to run an ad in a magazine

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Design WorldWebinar

White Paper Promotion

Email Blasts

E-Newsletters

Print Ads

Lead Gen

Page 3: Alyssa Honeycutt Randy Kingsburyheli-cal.com/wp-content/uploads/2008/03/Marketing-for-Website.pdf · NTB & MC&AT MDB NTB – Print Ads 10 E-Newsletter E-Source NTB – E-Blasts. 11

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Print audience of 40,000Aerospace, Medical, Military, Packaging, Semiconductor, Energy, MORE!

Digital edition over 100,000 subscribers

DW Magazine Special Supplements Medical Magazine

DW - Print Ads

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Webinar White Paper

DW – Webinar & White Paper

Page 4: Alyssa Honeycutt Randy Kingsburyheli-cal.com/wp-content/uploads/2008/03/Marketing-for-Website.pdf · NTB & MC&AT MDB NTB – Print Ads 10 E-Newsletter E-Source NTB – E-Blasts. 11

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E-Newsletter E-Blast

DW – E-Blasts

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NASA Tech BriefsE-Sources

E-Newsletters

White Paper Promotion

Print Ads

Lead Gen

Page 5: Alyssa Honeycutt Randy Kingsburyheli-cal.com/wp-content/uploads/2008/03/Marketing-for-Website.pdf · NTB & MC&AT MDB NTB – Print Ads 10 E-Newsletter E-Source NTB – E-Blasts. 11

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NTB & MC&AT MDB

NTB – Print Ads

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E-Newsletter E-Source

NTB – E-Blasts

Page 6: Alyssa Honeycutt Randy Kingsburyheli-cal.com/wp-content/uploads/2008/03/Marketing-for-Website.pdf · NTB & MC&AT MDB NTB – Print Ads 10 E-Newsletter E-Source NTB – E-Blasts. 11

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NTB – White Paper

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TraceParts

Trade Shows

Website Inquiries

Lead Gen

Page 7: Alyssa Honeycutt Randy Kingsburyheli-cal.com/wp-content/uploads/2008/03/Marketing-for-Website.pdf · NTB & MC&AT MDB NTB – Print Ads 10 E-Newsletter E-Source NTB – E-Blasts. 11

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Helical Blog

Facebook

Twitter

LinkedIn

You Tube

Social Media

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Stay diligently involved in projects

Helps generate more ideas for applications

Test & Evaluation Sample Report

Page 8: Alyssa Honeycutt Randy Kingsburyheli-cal.com/wp-content/uploads/2008/03/Marketing-for-Website.pdf · NTB & MC&AT MDB NTB – Print Ads 10 E-Newsletter E-Source NTB – E-Blasts. 11

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Email sent when prototype order is entered onto the system

Email sent when the order is shipped

First follow-up email within 3 weeks

Follow-up emails as necessary until project is closed as “Sold” or “Dead”

Prototypes

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Brochures:

Managing Motion Catalog

Flexure Solution brochure

Pamphlets (couplings & springs)

Company Profile brochure

Proposal forms- (couplings & springs)

Heli-Cal News

Seed Box

T & E Sample Report (monthly)

Selling & Product Reminders (Laminated Crib Sheet)

Sales Tools

Page 9: Alyssa Honeycutt Randy Kingsburyheli-cal.com/wp-content/uploads/2008/03/Marketing-for-Website.pdf · NTB & MC&AT MDB NTB – Print Ads 10 E-Newsletter E-Source NTB – E-Blasts. 11

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www.heli-cal.com

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www.machinedsprings.com

Page 10: Alyssa Honeycutt Randy Kingsburyheli-cal.com/wp-content/uploads/2008/03/Marketing-for-Website.pdf · NTB & MC&AT MDB NTB – Print Ads 10 E-Newsletter E-Source NTB – E-Blasts. 11

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Questions?Meet in lobby at 5:45

o Check the back of your name tag for either A or B to see what bus you will be taking to the

Melodrama

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Alyssa Honeycutt

Marketing

Brad Smith

Production – Complex Coupling Team Leader

Chrisy Wallace

Information Technology

Derek Evans

EngineeringDoug Hatfield

Information Technology

Greg Medina

Production – Spring Group Team Leader

Joe Morabito

Production Control

Justin Mack

Production Control

Keith Wall

AccountingLiana Betts

Receptionist

Derek Evans

Engineering

Rafael Vega

Manufacturing Engineer - Planner

Randy Kingsbury

VP Sales & Marketing

Richard Nuno

Safety, Finishing

Stacey Bassett

Customer ServiceVicki Cain

Sales CoordinatorWendy Walker

Customer Service

See you at the Melodrama!