alzheimeir's association final presentation
TRANSCRIPT
Alzheimer’s Association 2016 Presentation
Client Overview The Greater Pennsylvania chapter is one of over 70 Alzheimer’s Association chapters, serving over 59 counties in western, central and northeastern Pennsylvania.
Offices in Pittsburgh, Harrisburg, Erie, Wilkes-Barre, & State College
Mission: To eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health.
The Greater Pennsylvania Chapter is a tax-exempt, 501(c)(3) nonprofit, donor-supported organization. Programs and services are made possible through contributions from individuals, corporations and foundations. The chapter uses 76% funds raised for programs, services and research efforts.
our office
Goals & Objectives
1. Enhance social media presence on Facebook and Twitter with engaging content suggestionso Target both students and community members at large
2. Analyze the current website and suggest improvements for the web development team3. Increase awareness for The Longest Day4. Increase awareness for the State College grand office opening5. Develop a viral video for social media6. Complete various Ad Hoc projects
o Email templates, outdoor advertising research, business cards, etc.
Social Media SWOT
Weaknesses•Only active on 2 social media platforms•Greater PA Chapter specifically does not have an Instagram account / it’s not easily accessible•Don’t have many young followers•Every post is directly related to Alzheimer’s, whereas other companies / businesses include current events, community occurrences, etc.
Strengths•Nationally known organization•Relatable: “1 in 3 people know someone with Alzheimer’s”•High quality video content and graphics from main organization•Reduces the need to hire design experts•Active on Facebook and Twitter with approx. 2,000 likes/followers
Social Media SWOT
Opportunities•Partner with Sigma Kappa sorority for events and volunteers•Local online campaign where people share their personal experiences•Responding to Facebook comments and Twitter tweets will engage people
Threats •Many students are already heavily involved with THON•Might be difficult to find student volunteers•Target audience is women over 40, but they are (typically) less active on social media•Other students are actively engaged with Relay for Life on social media, which potentially erodes the target audience
Social MediaContent Solutions
Twitter:
Even the strongest people know when it is time to ask for help. Our 24/7 Helpline is always available. Call 800-272-3900.
Researchers have found a stronger link between a weak immune system and Alzheimer's than previously thought: http://goo.gl/IWnXxM #EndALZ
Show your support for these heroes by participating in #TheLongestDay! Sign up or find teams here: http://bit.ly/1XvVPYv
Social MediaContent Solutions
Facebook:By 2050, the number of people age 65 and older with Alzheimer's disease may nearly triple, from 5.2 million to a projected 13.8 million. Let’s change these numbers. http://www.alz.org/donate
Every 66 seconds someone in the U.S. develops Alzheimer’s, but in 15 years that number will decrease to 33! Share the facts and change the numbers #ENDALZ
MYTH: Only older people can get Alzheimer's.FACT: Alzheimer’s can strike people in their 30s, 40s and even 50s. The facts are undeniable, Alzheimer’s disease is a major problem! Check out this video to learn more facts and statistics.
Website Audit
What we liked Access to a lot of information straight from
the homepage“Important Resources” section
24-hour hotline number prominent and noticeable on front page
Easy to sign up for e-newsletterSimple, not overwhelmingInformative and insightful videoFocuses more on helping you rather than
pushing for donationsClear brandingSocial media links are provided
Website Audit
What we didn’t like
Could provide a link in navigation to newsletter signup
Hotline should be more graphic, not justplain text
Video, “get help and support,” donate linkand social media links should be higher up
Two separate menu bars is overwhelmingNot aesthetically pleasing -- a lot of white
space, a lot of textNot very clickable (a lot of the graphics and
images don’t go anywhere)
Outdoor Advertising Objective: Increase reach in our client’s key markets: Pittsburgh, Harrisburg, Erie, Wilkes-Barre, & State College.
Research: population size, weekly impressions, spots per day, saturation, & cost.
The Longest Day Overview http://act.alz.org/site/TR?fr_id=8480&pg=entry
The Longest Day Media Kit
1. Press Release2. Media Pitch3. Media Alert4. Fact Sheets
a. Greater Pennsylvania Chapter
b. Longest Day5. PSA
a. On-Campus Radio
b. Community Radio
The Longest Day Media Kit
Goals:
● Explain Good Cause
● Build Credibility
● Encourage Participation
● Encourage Donations
● Promote Easy Registration
State College Office Opening
Media Kit
● Press Release● Media Pitch● Media Alert● Fact Sheets
o Greater Pennsylvania Chapter
o Grand opening● PSA
o On-Campus Radio
o Community Radio
State College Office Opening
Media Kit
Goals
● Encourage community members to attend
● Create awareness of resources● Increase Volunteer involvement● Encourage Donations
● Provide Service to State College Community Members
Ad Hoc Projects
● Email templateso State College Office Grand Openingo The Longest Day
● Business cards for The Longest Day staff
The End!