AM I READYTO DESIGN?

AM I CHASING AN AESTHETIC?

IDENTIFY THE PROBLEM, FIRST

NO YES

AM I SOLVING A PROBLEM?

YESNO

YES

NO

YES

YESNO

OR

OR OR

OR OR

AM I SUPPORTING NEEDS?

I AM OPTIMIZING. I AM INNOVATING. I DON’T KNOW.

OR

TECHNICAL INSIGHTS.

THE NEW PROBLEMS IT SOLVES.

IS THERE A ROADMAPAND MVP FOR THE NEW

DESIGN?

I UNDERSTANDUSER NEEDS.

CONDUCT END-USER RESEARCH.

INTERVIEWSTAKEHOLDERS.

I UNDERSTANDBOTH.

WHAT ARE MY DESIGN GOALS?

DEFINE SOMEGOALS.

DO I UNDERSTAND WHY THE EXISTING DESIGN

ISN’T PERFORMING?

DEFINE USABILITY/KPI BENCHMARKS,

THEN TEST.

IDEATE AND PRIORITIZEWITH

STAKEHOLDERS.

BEGIN DESIGN.

WHAT IS DISRUPTIVEABOUT YOUR SOLUTION?

IS THERE AN EXISTINGDESIGN LANGUAGE/UX FRAME-

WORK?

UNDERSTAND BRAND VALUES/PILLARS TO EXTRAPOLATE

DESIGN LANGUAGE.

I UNDERSTAND BUSINESS NEEDS.

NO YES

NO YES

@userexperience