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Social Media Why Give a Tweet?

by Rana Walker - Wastyn

15 November 2012

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If Facebook were a country, it would be the 3rd most populated in the world!

Source: Facebook

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Be Smart. Be Hip. Be Seen.

Socially

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% Internet Users on Social Media

Source: We Are Social, 01/2012

BRIC countries are the fasted-growing!

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Social Media Explained

I “Like” Belgian Waffles & Amadeus

Arrived in #Nice & now eating a Belgian Waffle! Thx @Amadeus

My skills include Belgian Waffle-eating

Watch the highlights from the Amadeus CTN event, including the Belgian waffle making!

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Social Media Explained

+1: What is the link between Amadeus & Belgian Waffles? Read this article to find out!

Pictures of Belgian Waffles, we shall serve at Amadeus CTN 2013!

I just ousted Florian Tinnus as Mayor of Waffle-ville at Amadeus Bar!

Flight & Hotel reservations loaded for the Amadeus CTN 2013 Waffle event!

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Social Review Sites

Great hotel venue for the Amadeus CTN event opening – ambiance, paintings, courteous staff & great Belgian waffles! I highly recommend Hotel Negresco!

I agree with the reviews: The Amadeus cafeteria is the best place in Nice to mingle with Amadeus staff and eat Belgian waffles!

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1 Billion usersSources:

www.Go-Gulf.com www.facebook.com

175 Musers

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Fastest Growing

Source: www.Go-Gulf.com

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Apps as Opportunity:

Research, Source & Share = Empowerment!

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Social Influence

Trust is the #1 influencer of buying decisions in the future!

It’s time to build your online network & sphere of influence!

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Clicking on Links – By Sharing Channel

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Staff as Brand/Event Ambassadors

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User-Generated Content (UGC) is Key!

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NO PUSH of content• (web 1.0 vs. web 2.0)

Instead, allow users to also generate the: • News• Feedback • Ideas• Photos• Videos and more…

User-Generated Content:

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Be Smart. Be Hip. Be Seen.

What we lose in control, we

gain in transparency!

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Leverage Klout

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Social MEdia

Share your personality, NOT your personal information!

Share your company’s philosophy, NOT proprietary information!

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LinkedIn Profile Page – More than an online CV

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175 Million TWEETS per day and a lot of them discuss TRAVEL!

Listen to what the little birdie tells you…

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Twitter Useful in Crisis Comms

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Viral video via user-generated content

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@SAPIENT

By Michelle DeCosta

Global Travel Manager

SOCIAL

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Michelle De Costa Global Travel Manager | ¬ Sapient Employees: Learn more about Travel at Sapient

Want to find out what’s new with Travel? Follow me on yammer.com

Sapient & Yammer

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Kansas City BTA / November 2011

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KLM’s “Meet & Seat” Example

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Thank youRana Walker - Wastyn

Social Media Evangelist and

Principal Consultant at GR&AT

http://be.linkedincom/in/ranawalker

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Use your VOICE as a Corp. Travel Manager

Supplement face-to-face networking Gain empowerment and raise internal profile Listen: learn why policies aren’t being adhered to Steer policy, solicit feedback and conduct real-time

analysis to find efficiencies Effective crisis communications and staff solutions Build loyalty to preferred suppliers, get them

involved! Strengthen your travel policy and program with

better understanding and adherence

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Internal Social Media Tips: Engage Staff & Recruit Champions

Social media guidelines teach staff to share your company’s published public information!

Use staff as your online brand ambassadors to build your online sphere of influence!

Encourage staff to share their tips, thoughts, ideas and provide positive reinforcement!

Social Media links on all email signatures Engage other departments (HR, IT, Sales,

Marketing, Travel, Customer Service, etc.)

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External Social Media Tips

Update your LinkedIn page, participate in Groups and share knowledge via links to content/articles of interest

Give Endorsements & Recommendations, Like & Follow Supplement face-to-face meetings with continued

knowledge sharing via LinkedIn, Twitter and Facebook Listen! Take polls, real-time analysis to enhance

knowledge Remain open to user-generated content, reward/positively

reinforce it Utilize for customer service and support Leverage in a crisis communications plan

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Amadeus – An Industry Blog Example