Download - Amadeus CTN Social Media Presentation
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1
Social Media Why Give a Tweet?
by Rana Walker - Wastyn
15 November 2012
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If Facebook were a country, it would be the 3rd most populated in the world!
Source: Facebook
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Be Smart. Be Hip. Be Seen.
Socially
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% Internet Users on Social Media
Source: We Are Social, 01/2012
BRIC countries are the fasted-growing!
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Social Media Explained
I “Like” Belgian Waffles & Amadeus
Arrived in #Nice & now eating a Belgian Waffle! Thx @Amadeus
My skills include Belgian Waffle-eating
Watch the highlights from the Amadeus CTN event, including the Belgian waffle making!
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Social Media Explained
+1: What is the link between Amadeus & Belgian Waffles? Read this article to find out!
Pictures of Belgian Waffles, we shall serve at Amadeus CTN 2013!
I just ousted Florian Tinnus as Mayor of Waffle-ville at Amadeus Bar!
Flight & Hotel reservations loaded for the Amadeus CTN 2013 Waffle event!
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Social Review Sites
Great hotel venue for the Amadeus CTN event opening – ambiance, paintings, courteous staff & great Belgian waffles! I highly recommend Hotel Negresco!
I agree with the reviews: The Amadeus cafeteria is the best place in Nice to mingle with Amadeus staff and eat Belgian waffles!
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1 Billion usersSources:
www.Go-Gulf.com www.facebook.com
175 Musers
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Fastest Growing
Source: www.Go-Gulf.com
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P. 11
Apps as Opportunity:
Research, Source & Share = Empowerment!
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Social Influence
Trust is the #1 influencer of buying decisions in the future!
It’s time to build your online network & sphere of influence!
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Clicking on Links – By Sharing Channel
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Staff as Brand/Event Ambassadors
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User-Generated Content (UGC) is Key!
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NO PUSH of content• (web 1.0 vs. web 2.0)
Instead, allow users to also generate the: • News• Feedback • Ideas• Photos• Videos and more…
User-Generated Content:
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Be Smart. Be Hip. Be Seen.
What we lose in control, we
gain in transparency!
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Leverage Klout
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Social MEdia
Share your personality, NOT your personal information!
Share your company’s philosophy, NOT proprietary information!
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LinkedIn Profile Page – More than an online CV
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175 Million TWEETS per day and a lot of them discuss TRAVEL!
Listen to what the little birdie tells you…
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Twitter Useful in Crisis Comms
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Viral video via user-generated content
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@SAPIENT
By Michelle DeCosta
Global Travel Manager
SOCIAL
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Michelle De Costa Global Travel Manager | ¬ Sapient Employees: Learn more about Travel at Sapient
Want to find out what’s new with Travel? Follow me on yammer.com
Sapient & Yammer
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P. 27
Kansas City BTA / November 2011
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KLM’s “Meet & Seat” Example
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Thank youRana Walker - Wastyn
Social Media Evangelist and
Principal Consultant at GR&AT
http://be.linkedincom/in/ranawalker
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Use your VOICE as a Corp. Travel Manager
Supplement face-to-face networking Gain empowerment and raise internal profile Listen: learn why policies aren’t being adhered to Steer policy, solicit feedback and conduct real-time
analysis to find efficiencies Effective crisis communications and staff solutions Build loyalty to preferred suppliers, get them
involved! Strengthen your travel policy and program with
better understanding and adherence
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Internal Social Media Tips: Engage Staff & Recruit Champions
Social media guidelines teach staff to share your company’s published public information!
Use staff as your online brand ambassadors to build your online sphere of influence!
Encourage staff to share their tips, thoughts, ideas and provide positive reinforcement!
Social Media links on all email signatures Engage other departments (HR, IT, Sales,
Marketing, Travel, Customer Service, etc.)
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External Social Media Tips
Update your LinkedIn page, participate in Groups and share knowledge via links to content/articles of interest
Give Endorsements & Recommendations, Like & Follow Supplement face-to-face meetings with continued
knowledge sharing via LinkedIn, Twitter and Facebook Listen! Take polls, real-time analysis to enhance
knowledge Remain open to user-generated content, reward/positively
reinforce it Utilize for customer service and support Leverage in a crisis communications plan
P. 33
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Amadeus – An Industry Blog Example