Content Creation

Create title, photography, product description, product details, video, infographics and charts using best practices.

Secure & Respond to Reviews

Use Amazon Early Reviews and Vine to secure reviews; respond to reviews and questions as necessary.

Add & Optimize A+ Pages

Ensure basic A+ pages are utilized; evaluate need for premium A++ listing; develop additional content and more.

Keyword Selection & Optimization

Research keywords and incorporate them into title, product description, product bullets and backend search terms.

Find & Mitigate 3rd Party Reseller Listings

Identify multiple product listings and migrate to one listing; eliminate unauthorized resellers.

amazon accelerate™Re-evaluate your Amazon product listing and increase your profits.

Amazon is the undisputed champion of e-commerce, boasting 300 million customers around the globe, and for every $1 spent on e-commerce, more than half – 51 cents – is being spent on Amazon.

But with more than 560 billion products on its website, competition is fierce. Optimizing your product listings on Amazon – through organic and paid opportunities – is critical to differentiate your products, enhance search rank and increase sales. Sweeney has years of experience marketing products via e-commerce – consumer packaged goods, health and fitness products, lighting and more. This experience paired with 30+ years of in-the-trenches marketing and digital expertise allows us to help you accelerate your Amazon sales.

Product Page Acceleration

Whether your product is already on Amazon or you are adding a new one, Sweeney will identify the needs and opportunities to enhance your listing in five key areas.

Paid Advertising

Amazon maintains a significant amount of data on consumer and business purchasing habits, interests and more, making advertising on its platform an excellent strategy to further increase sales conversions. Sweeney will help you develop and implement your advertising strategy. Opportunities include: • Sponsored Products • Sponsored Brands• Product Display Advertisements

Leveraging Amazon Promotions

Amazon offers numerous promotions, from Deal of the Day and Lightning Deals to Best Deals and Prime Day Deals. As we plan your Amazon strategy, Sweeney will help you determine and take advantage of the best opportunities to increase ROI.

Services Basic Advanced Premium

Site/Listing Assessment• Evaluate current listing and assets• Identify challenges and opportunities for enhancement

Content Creation & Optimization • Enhance/develop title, product description and product

details • Evaluate available photography, video, infographics,

charts, etc. and determine needs

Secure & Respond to Reviews • Use Amazon Early Reviews and Amazon Vine to secure

reviews• Respond to reviews/questions as needed

Add & Optimize A+ Pages • Ensure basic A+ pages are being used• Evaluate need for premium A++ listing• Evaluate need for additional content, including detailed

item descriptions, engaging images, comparison charts, videos, etc.

zzzzX

Keyword Selection & Optimization • Research keywords• Incorporate keywords in title, product description,

product bullets and backend search terms

Find & Mitigate 3rd Party Reseller Listings • Identify multiple product listings and migrate to one

listing to increase search engine optimization• Identify any unauthorized resellers and determine

actions to eliminate

Paid Advertisements • Evaluate need for sponsored products, sponsored

brands and product display ads• Develop strategy, implement, track results and adjust

strategy as necessary

Leverage Amazon Promotions • Evaluate need/opportunity for promotions such as

Lightning Deal and Prime Day • Develop strategy, implement and track results

amazon accelerate™

Sweeney will optimize your Amazon listing and maximize your product sales. We will work with you to develop a personalized plan, timeline and appropriate pricing for your unique Amazon needs.

To learn more about our amazon accelerate service offering, please contact our Digital Marketing Manager Rachel Dill at RachelDill@sweeney.agency or 440.333.0001 ext. 102.

Our award-winning creative department is also available to support asset development – photography, video, product literature, infographics and more – on an as-needed basis. Contact our Creative Director Rebecca Wrenn at Rebecca@sweeney.agency or 440-333-0001 ext. 105.