amazon eu new product introduction procedure · page 1 of 52 amazon eu new product introduction...

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Amazon EU New Product Introduction Procedure

I. Ensure the Sku is Set Up Correctly in the Order Management System (OMS) 1. Select the Merchandising menu in the OMS:

2. From the "Inventory" menu, select "MultiCurrency Pricing":

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3. On the resulting screen, enter the five-digit sku in the "Stock Number" field and "EUR" (for Euros) in the "Currency" field (Note: we can also enter "GBP" (for Great Britain Pounds) in the "Currency" field, but since this procedure is only for adding skus to Amazon sites whose currency is in Euros, we will always enter "EUR" when following this procedure):

4. On the resulting the OMS screen, ensure that there are prices entered for Price Columns 1 and 2:

5. Press F9 on your keyboard to return to the MultiCurrency Pricing screen in the OMS.

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6. Press Enter or Return on your keyboard twice to return to the main Merchandising screen in

the OMS.

7. Press the Up arrow on your keyboard three times to reveal the "Inquiry" item on the Inventory menu for the main Merchandising screen in the OMS.

8. Press Return on your keyboard to activate the "Inquiry" sub-menu:

9. Press Return on your keyboard again to select "Single Item". On the resulting screen, enter the sku in the "SKU" field:

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10. On the resulting screen, check to make sure that there is available inventory in DC3 (our European warehouse) by ensuring that the "In Stock DC3" value (39 in the screenshot below) is at least 1 and is greater than the "Reserved Dc3" value (0 in the screenshot below):

or that there is sufficient quantity in a future DC3 purchase order to ultimately result in an "In Stock DC3" value greater than the current "Reserved Dc3" value:

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II. Set Up the Sku in Seller Central

1. Assuming the sku is set up correctly in the OMS, log into the European version of Seller Central (http://sellercentral.amazon.co.uk) by entering your email address and password in this form:

Once you are logged in, you will see a screen which looks something like this:

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(you may see slightly different elements and navigation options depending on your level of permissions in Seller Central).

2. Once you are logged in to Seller Central, choose "www.amazon.co.uk" from the drop-down

menu in the header (choose this even though you won't be adding the sku to Amazon UK):

3. Select "Manage Inventory" from the "Inventory" drop-down menu:

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4. On the resulting page, enter the five-digit sku in the search field just under the "Manage Inventory" title and click on the "Search" button:

5. On the resulting page, select the 10-character "ASIN" just under the Product Name and copy it:

6. Choose the Amazon site to which you would like to add the new product by selecting the site from the drop-down menu in the header:

This will load the Seller Central version for the Amazon site you have chosen. 7. Note: If you have chosen a foreign language site, you can change the language of navigation

items, element titles, etc. by selecting "English" from the language menu in the footer:

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8. To begin adding a product to the Amazon website you have chosen, select "Add a Product"

from the "Inventory" drop-down menu:

9. On the resulting screen, paste the "ASIN" you have just copied from Amazon UK's manage inventory screen into the search field in the "List a new product" section and click on the Search button:

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10. Select the Marketing menu in the OMS:

11. From the "Products" menu, select "Inventory Edit":

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12. Enter the sku in the "Stock Number" field:

13. Press F4 on your keyboard. On the resulting screen, confirm that the UPC code matches the UPC code listed for the product you found in Amazon Seller Central:

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14. If the UPC codes match, click on the "Sell yours" button:

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15. You will then be taken to the "Listing Assistant" screen which will display six different tabs (note that the order of items on each specific tab may be different depending on which Amazon site you are using), with the "Offer" tab active:

16. On the "Offer" tab, begin by selecting the "Condition: New" radio button in the "Existing Offer" section (this will deactivate the "No, I want this to be separate" radio button in the "Unique Offer" section):

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This will cause the "Seller SKU", "Condition", and "Quantity" fields to be populated with information from the Amazon UK listing for the product.

17. On the "Offers" tab, you will enter this additional information:

• Your Price (found in the OMS) • Possibly Sale price (found in the OMS), Sale start date (today's date), and Sale end

date (found in the OMS) • Handling time (always 2) • Start Selling Date (the date one day after you complete the setup process) • Possibly Release Date

a. Select the Merchandising menu in the OMS:

b. From the "Inventory" menu, select "MultiCurrency Pricing":

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c. On the resulting screen, enter the five-digit sku in the "Stock Number" field and "EUR"

(for Euros) in the "Currency" field (Note: we can also enter "GBP" (for Great Britain Pounds) in the "Currency" field, but since this procedure is only for adding skus to Amazon sites whose currency is in Euros, we will always enter "EUR" when following this procedure):

d. On the resulting screen, if the price in Price Column 1 is the same price as the price in Price Column 0, select the price in Price Column 1 with your mouse and copy it (note

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that the OMS does not accept keystrokes – but you can select Edit/Copy from the main OMS menu):

e. Paste the price from Price Column 1 into the "Your Price" field in Seller Central:

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f. If the price in Price Column 1 is not the same price as the price in Price Column 0, select the price in Price Column 0 with your mouse and copy it:

g. Paste the price from Price Column 0 into the "Your Price" field in Seller Central:

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h. Then select the price in Price Column 1 with your mouse and copy it:

i. Paste the price from Price Column 1 into the "Sale Price" field in Seller Central:

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j. Enter today's date in the "Sale start date" field in Seller Central (use the Calendar widget to ensure that the date is entered in European format):

k. Enter the On Sale Thru date from the OMS into the "Sale end date" field in Seller Central (use the Calendar widget to ensure that the date is entered in European format):

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l. Enter "2" in the "Handling time (in days)" field:

m. Enter today's date in the "Start selling date" field (use the Calendar widget to ensure that the date is entered in European format):

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n. If the product is on pre-order (meaning it has never been sold by us), select the Marketing menu in the OMS:

o. From the "Products" menu, select "Inventory Edit":

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p. Enter the sku in the "Stock Number" field:

q. Manually enter the "Effective Date" from the resulting the OMS screen into the "Release Date" field in Seller Central (use the Calendar widget to ensure that the date is entered in European format):

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r. Important: Do not change the "Delivery Method" setting – leave it set to the default

setting of "I want to dispatch this item myself to the customer if it sells.":

s. Click on the "Save and finish" button at the bottom of the screen:

18. On the resulting screen, click on the "Edit Details" button in the "Congratulations! Your product is now listed for sale on Amazon" section:

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This will return you to the "Listing Assistant" screen with its six separate tabs. Click on the Vital Info tab.

19. On the "Vital Info" tab, you will enter this information:

• Item Title (found in the Content Management System [CMS]) • Manufacturer (always Orion because we are not adding third-party products to

Amazon) • Brand Name(always Orion because we are not adding third-party products to

Amazon) • UPC (found in the OMS) • Model Number (the five-digit sku) • Recommended Browse Node

a. You will find the "Item Title" in the CMS application. When you start the CMS, you will

see this initial screen:

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b. Enter the five-digit sku in the "SKU/Family Number" field (the product title in the field to the right of the "SKU/Family Number" field is only for reference and should not be changed). When you enter the sku, the screen will change to show you information for the product:

c. Click on the language tab corresponding to the Amazon site to which you wish to add the product. This will change the information displayed to content in that language (if there is no foreign language content on a particular tab, then the content has not yet been translated and the item should not be added to a foreign-language Amazon site):

d. Click on the "Edit" button at the bottom of the screen:

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This will allow you to copy and paste content from the CMS into Seller Central.

e. Copy and paste the product's "Name" from the CMS into the "Item Title" field in Amazon Seller Central:

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Remove any trailing space at the end of the Item Title.

f. Enter "Orion" in the "Manufacturer" and Brand fields in Seller Central (for now, we are only adding Orion products to Amazon EU sites – in the future, this may change in which case we would enter the brand name in the "Manufacturer" field):

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g. Enter the five-digit Orion sku in the "Model Number" screen (it should already be in the "Manufacturer Part Number" screen):

h. Click on the "Edit" button associated with the "Recommended Browse Node" section of the screen:

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i. In the resulting popup window, select the appropriate Browse Node as follows: i. When adding a product to the Amazon France website, use this path to find the

correct browse node:

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Choose the appropriate browse node from this list:

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Use this key to choose the appropriate French browse node:

French English Jumelles Binoculars Longue-vues Spotting Scopes Lunettes de tir Rifle Scopes Microscopes Microscopes Monoculaire Monoculars Télescopes Telescopes Télemètres Range Finders Vision nocturne Night Vision Autre (Jumelles, telescopes et Optique)

Other (many of our accessories should be categorized here)

Once you have chosen the appropriate browse node from the final list, click on the "Select" button to finalize your choice:

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Doing this will close the popup window and return you to the Vital Info tab on the main screen.

ii. When adding a product to the Amazon Germany website, use this path to find the correct browse node:

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Use this key to choose the appropriate German browse node:

German English Entfernungsmesser Range Finders Ferngläser Binoculars Mikroscope Microscopes Monokulare Monoculars Nachtsichtgeräte Night Vision Spektive Spotting Scopes Teleskope Telescopes Zielfernrohre Rifle Scopes Andere (Ferngläser, Teleskope & Optik)



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iii. When adding a product to the Amazon Italy website, use this path to find the correct browse node:

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Use this key to choose the appropriate Italian browse node:

Italian English Binocoli Binoculars Microscopi Microscopes Monocoli Monoculars Riflescopi Rifle Scopes Strumenti di vision notturna Night Vision Telemetri Range Finders Telescopi Telescopes Telescopi Spotting Scope Spotting Scopes Altro (Binocoli, telescopi e ottica) Other (many of our accessories

should be categorized here)


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iv. When adding a product to the Amazon Spain website, use this path to find the correct browse node:

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Use this key to choose the appropriate Spanish browse node:

Spanish English Catalejos Glasses Dispositivos de visión nocturna Night Vision Microscopios Microscopes Miras telescópicas Rifle Scopes Monoculares Monoculars Prismáticos Binoculars Telescopios Telescopes Telémetros Range Finders Otros (Prismáticos, telescopios y óptica)



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j. Click on one of the "Next" buttons twice to proceed to the "Images" tab:

20. On the "Images" tab, you will upload the main and alternate product images.

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a. When choosing product images to upload, keep these Amazon guidelines in mind (our

guidelines for telescope.com images are less restrictive – all of our main images should meet the Amazon guidelines, but not all of our alternate images will):

• Products must fill at least 85% of the image. Images must show only the

product that is for sale, with few or no props and with no logos, watermarks or inset images. Images may only contain text that is a part of the product.

• Main images must have a pure white background, must be a photo (not a drawing) and must not contain excluded accessories.

• Images must be at least 1,000 pixels on the longest side and at least 500 pixels on the shortest side to be zoom-able.

• Images must not exceed 10,000 pixels on the longest side. • JPEG is the preferred image format, but you also may use TIFF and GIF files.

b. Begin by identifying and downloading the main and alternate product images from the

Scene7 server.

i. Login to the Scene7 SPS portal. Then enter the five-digit sku followed by "_mm" in the search field located near the upper-left-hand corner of the screen and click on the "Go" button:

ii. Find the relevant media set and click on the associated "Edit" button:

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iii. In the resulting overlay, identify the main image (designated with an identifier which is the five-digit sku), the alternate images (designated with identifiers which consist of the sku followed by "_alt" and two additional digits), and any astrophotos (designated by identifiers which begin with "ap"):

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iv. Use the image identifiers you found in the Scene7 portal to download the corresponding raw images from the Scene7 server. Use this form of url to download the images:

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http://s7d5.scene7.com/is/image/Orion/{image-identifier}?scl=1

For example, in the case of the images for 05337 in the screenshot above, the following urls would be used: http://s7d5.scene7.com/is/image/Orion/05337?scl=1 http://s7d5.scene7.com/is/image/Orion/05337_alt01?scl=1 http://s7d5.scene7.com/is/image/Orion/05337_alt02?scl=1 http://s7d5.scene7.com/is/image/Orion/05337_alt03?scl=1 http://s7d5.scene7.com/is/image/Orion/05337_alt04?scl=1 http://s7d5.scene7.com/is/image/Orion/ap2326_952014?scl=1

c. Once you have downloaded the sku's main image, alternate images, and astrophotos,

upload all of the images to Amazon using the Choose Images button on the Images Tab in Seller Central:

d. Once you have uploaded all of the images, click on one of the "Next" buttons to proceed to the "Description" tab:

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21. On the "Description" tab, you will enter this information:

• Product Description (the five-digit sku) • Five Product Attributes Bullet Points (always "New")

a. Return to the CMS application and ensure that the sku you are adding to Amazon is

still active in the CMS and that the language tab corresponding to the Amazon site to which you are adding the product is still active. Copy and paste the content from the "Website Description" tab into the "Product Description" field in Amazon Seller Central:

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b. Copy and paste the bullet points (up to 5) from the "Bullet Points" tab into the five "Product Attributes Bullet Points" fields in Amazon Seller Central:

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c. Click on one of the "Next" buttons to proceed to the "Keywords" tab:

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22. On the "Keywords" tab, you will enter this information:

• Keywords (found in the CMS)

d. Return to the CMS application and ensure that the sku you are adding to Amazon is still active in the CMS and that the language tab corresponding to the Amazon site to which you are adding the product is still active. Manually type the five-digit sku into the first "Search Terms" field and then words and phrases from the "Keywords" tab into each of the five "Search Terms" fields in Amazon Seller Central (include the five-digit sku as one of the keywords). Multiple words can be entered into each field. It is recommended that, if possible, phrases be entered alone into one field and the remaining single words be entered into other fields separated by spaces (rather than commas). Use Windows Character Map if you need to enter accented characters.

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We do not enter "Platinum Keywords".

23. Click on the "Save and finish" button at the bottom of the screen

24. This will return you to the main Manage Inventory screen and you will again see the "Congratulations! Your product is now listed for sale on Amazon" notification. This completes the work you need to do to add the sku to one foreign-language Amazon site.

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III. Notify Merchandising That the IM Tasks are Completed

1. Once you have finished adding the product in Seller Central, ask Merchandising to set the relevant "On Amazon" flags to "Y" (if you plan to add the product to multiple foreign-language Amazon websites, it may make sense to wait until you have added the product in all of the Seller Central versions before notifying Merchandising):

amazon eu new product introduction procedure · page 1 of 52 amazon eu new product introduction...

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