amazon china - operation procedure
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Supplier Operation Procedure – Amazon in China
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Prepared by Charlotte Lee 2013 Oct
• Online Registration Procedure
• Commodity Data Upload
• Delivery Procedure
• Product Online
• Payment & Marketing
Online registration
Commodity Upload
Delivery to warehouse
Product online
Vendor Application Procedure
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1 2 3
Amazon Invite registration by e-mail
Vendor online register
Vendor provide co data
Company audit Amazon right offer
Vendor self-studyOnline video
V. 1st Upload product details +
photoOnline video
Vendor continue to upload balance product data
Vendor self-studyOnline-Video
V. Create delivery platform e.g. label
Online Video
Warehouse booking
Vendor delivery to warehouse
Amazon product receipt & post online
Amazon cross check vendor infp
Inventory check &
replenishmentOrder Checking
Online Video study
Update product info @24 hours
Vendor Support hotline:
010-85568000
Arrange promotionCS e-mail
1 week 1 - 2 week 1 week
Vendor self-studyOnline video
Vendor online check
Online Registration Procedure
Amazon send the invitation letter by e-mail
Vendor get registration link in email and follow instruction
Vendor provide co register name, email, password, bank account …etc
Vendor read and sign Amazon contract by online
REGISTRATION SUCCEED!!email notification to vendor
Online Registration
After registration succeed by email, ,
Vendor need to provide data to Amazon
( shown as next page)
Amazon Data Audit( 2-3 working day)
Amazon will inform next step
Data Audit
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PassedAmazon offer “ authorization in
platform
Not PassedVendor need to provide more
data
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Online Registration Procedure
General Requirement
Attention
1. Business Registration License (Copy + Co chop) 营业执照副本复印件
2. Tax registration form 税务登记证(国税和地税)复印件
3. Trademark Certification 商标注册证明
4. Brand Authorization 品牌所有者出具的授权信和商标使用许可
5. China Government Quality Report 国家质检的相应检验报告(如适用)
6. Amazon invitation letter
1. Provide copy + company chop
2. Submit by email to Amazon business development manager
3. Amazon follow Chinese Law
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Commodity Upload and Procedure
Online Video Self-learning in platform manual
Self-learning :Online Video,Trial 5-10 product data an send IT
manager for cross checking
After receipt feedback, vendor can complete the balance product details
Self-learning: Online Video Lot upload
UPLOAD SUCCEED!!
High SKU
Lot upload
Low SKU
Single Product upload
Direct to Vendor PlatformProduct & detail fill-in
Operation Method:
Stock Add new commodity
Am
azo
n m
anager o
ffer te
chnolo
gy su
pport
• EDI• Vendor Central
Platform
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Delivery Procedure
Self learning: Online VideoVendor Delivery Platform
Video Self learningCheck Amazon commodity regulation
Prepare adhesive stickerfor commodity
Buz Development manager feedback
( 3 days)
E-mail/ telephone for warehouse booking and delivery
Product Delivery!!After goods arrived warehouse, vendor contact IT manager about shop online
Courier awb should mark down FBA no
And delivery immediate at same
booking
• Over 24 hours, the order will be cancelled
• Warehoues 8:00-18:00
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Delivery Procedure
Product Sticker Print
• System will offer EAN• All sticker need to use laser
Packing List• Each box has 1
packing list as below
Carton Sticker• Each box has 1
carton sticker
Set up Qty
Sticker Print
Select courier
Prepare carton
Provide Details
Carton sticker
• Delivery many commodity, it need to do delivery application in “Vendor Control”• Amazon has 2 warehouse but watch only send to Beijing• During delivery application, it needs to prepare 3 documents: Adhesive sticker, packing list, carton sticker as shown
below• Contact warehouse by telephone or email. Vendor will get the booking no and write this no in the courier awb form.
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Product Online – Further Setup
Video Self learning – how to arrange invoice
Input email address as customer service
1. Invoice Confirmation
2. Customer Service Email set up
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Payment
1. Payment Term :
Consignment based; 14-day settle account;
2. Volume incentive rebate:
3. Damage allowance
F% of net payment
If annual net payment reach
Rebate % of total cost price
500,000 – 700,000 A%
700,000 – 900,000 B%
900,000 – 1,100,000 C%
1,100,000 – 1,300,000 D%
1,300,000 – 1,500,000 E%
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Payment and Condition
4. Extra Fee:
ASIN fee for new product, fee for unqualified picture
5. Substitution :
Not allow
6. 14 day delivery:
Order should be delivered in warehouse within 14 days.
Otherwise, the order will be cancelled
7. Quantity:
Not accept over-ship or short-ship qty
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Marketing
Plan Basic Gold Diamond Individual
Front Page 0 1 5% exposure2 week
1 5% exposure4 week
1 5% exposure¥ 15,000/week
Spotlight 1 20% exposure4 week
1 20% exposure6 week
1 20% exposure8 week
1 20% exposure¥ 5,000/week
Promotion Chanel Ads
1 100% exposure4 week
1 100% exposure6 week
1 100% exposure8 week
1 100% exposure¥ 1,000/ week
Promotion E-mail
10 6 month
20 12 month
20 12 month
20 ¥ 20,000/ year
Price ¥
Amazon offer difference plans in banner marketing in their platform:
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Global Selling
• Global fulfillment centers: Use Amazon centers service
• Online order management: Seller Central System, such as at-a-glance order status, messages from buyers, and seller-coaching tips.
• Simple shipping: Amazon logistic network
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Prepared by Charlotte Lee 2013 Oct
THANK YOU• This presentation focus on how Joyo amazon.cn operate in China. • Other B2B and B2C platform operation system will be summarizing and compare in last section• New brand + e-commerce strategy in China
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Appendix: Vendor Central System
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Appendix: Vendor Central System
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Appendix: Vendor Central System
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Appendix: Vendor Central System
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Appendix: Vendor Central System