amazon redshift for large scale marketing analytics
DESCRIPTION
Presentation on how tools like RedShift & Tableau are being used to optimize marketing sped. http://www.meetup.com/LA-Web-Mobile-Software-Entrepreneurs/events/147917912/TRANSCRIPT
High Performance Analytics
Douglas CohenDirector of Analytics
Database Marketing
Analytics Infrastructure
Columnar Databases
Event Log Schema
Example Record
Analytic Queries
Top Video …Bob Ross versus Pablo Picasso
Big Picture - Content Age
Big Picture - Cohort Retention
Small Picture - First Session
Small Picture - Path Analysis
Questions ?