amazon web services' simon elisha
DESCRIPTION
CommsDay Wholesale + Data Centre Summit 2013TRANSCRIPT
Customer Adoption in AustraliaInnovation, Scale, Economy
©Amazon.com, Inc. and its affiliates. All rights reserved.
Simon Elisha
Principal Solutions Architect@simon_elisha
@AWSCloudANZ
Hundreds of Thousands of Customers in 190 Countries
AWS Global InfrastructureSydney Region Launch November 2012
9 Regions
25 Availability Zones
Continuous Expansion
Over 14,000 AWS customers in Australia & New Zealand …
Latency to Capital CitiesSydney
Melbourne
Brisbane
CanberraPerth
Auckland
Wellington
0
50
100
WHY?
INNOVATION
On-Premises
Experiment Infrequently
Failure is expensive
Less Innovation
Experiment Often
Fail quickly at a low cost
More Innovation
$ Millions Nearly $0
Traditional Process
$250K budget
Start Over
Fund 1 Idea 6 MonthsFail
New Process
$250K budget
Fund 6+ Ideas 1 Month
Fail Fast
Fail Cheap
WIN
Innovate
Revenue
Nasdaq used AWS to Build a New Line of Business
SCALE
• $5.2B retail business
• 7,800 employees
• A whole lot of servers
Every day, AWS adds enough
server capacity to power that
whole $5B enterprise
Amazon S3: Over 2 Trillion Total Objects
1,100,000 peak requests/sec
Really Big Scale
• Store over 1 Petabyte of data• Growing at over 10% per month• Constantly using EMR to analyse
clickstream data and improve their algorithms
ECONOMY
1Replace up-front capital expense with low variable cost
Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012
“Average of 400 servers replaced per customer”
2Economies of scale allow us to continually lower costs
Over 35 price reductions
3Pricing model choice to support variable & stable workloads
On-demand
Reserved
Spot
4Drive down IT labor costs both up-front & on-going
IT staff are now 52% more productive, saving nearly $150,000 per application per year.”
Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012
Saved $34M on SmartHub app
$10’s of millions saved with first 12 apps migrated to
AWS
50%+ reduction in server costs
Saved millions of dollars in
computing infrastructure for Mobile TV app
Innovation +Scale +Economy
Success in a tough global economy
=
Thank You
@simon_elisha
@AWSCloudANZ