Amber Marshall - 4689896

Kate Scott - 4727101

APP RATIONALE

JumpStart involves the development of an

immersive physical education application. It aims

to target children 3-5 years of age through a tablet

device, enabling educational cognitive tasks to

take place. By collaborating with designers and

educational professionals JumpStart provides a

valuable platform suitable for further development

and refinement.

Concept Statement

JumpStart is an immersive educational application

designed to develop basic cognitive tasks that are

user friendly and visually appealing for the target

audience of children aged 3-5 years old.

JumpStart

INFORMATION ARCHITECTURE

JumpStart

Jungle

Hop Catch Leap Run

Activity 2 Activity B Activity B Activity BActivity 2 Activity B Activity B Activity BActivity 2 Activity B Activity B Activity B

Kick Underhand Roll Strike Slide

Activity 3 Activity C Activity C Activity CActivity 3 Activity C Activity C Activity CActivity 3 Activity C Activity C Activity C

Jump Throw Gallop Balance

Activity 1 Activity A Activity A Activity AActivity 1 Activity A Activity A Activity AActivity 1 Activity A Activity A Activity A

Beach Farm Space

Component

Intro

Activity A Activity B Activity C

Task Overview Task Overview Task Overview

Play Level Play Level Play Level

Unlock Next Level Unlock Next Level Unlock Next Level

Unlock Reward

Needs More Practice Needs More Practice Needs More Practice

THE PROCESS

Concept 1: Monsters

Our initial response for the Jumpstart application

was the development of a monster character set.

This idea further developed previous approaches

to the application, incorporating a flat vector

illustration that aims to appeal to a child’s

imagination through a sense of adventure and

excitement.

The colourful, friendly and happy appearance

reduces the negative stigma and scary elements

that previous groups identified children generally

associate with, in order to form an appealing

educational tool for the target audience as well as

providing an option for user customisation.

It was also important to include elements of the

body that could easily emphasize movement.

THE PROCESS

Concept 2: Children

We developed a second concept that consisted of

children figures. This concept surfaced as children

may relate better to human figures than monsters.

By taking an illustrative approach that involved

flat vectors with simple shapes, it enabled the

characters limbs to become exaggerated to

provide a foundation for recognisable motions as

well as animation.

These figures, like the monsters, have the ability to

delve into character customisation with elements

of skin colour, hair colour and outfits. Two genders

are also represented here which may in turn appeal

to children more as it conveys similarities to them.

THE PROCESS

Concept 3: Animals Costume

In our creation of concept three we developed a

character set that consisted of a young boy or girl

in an animal costume.

This concept was inspired by ‘kawaii’ culture as

it creates cute, lovable and adorable characters

that children can interact with throughout the

educational process.

It encourages users (children aged 3-5 years old)

to participate in all activities the application has to

offer through its adventurous appeal.

We further developed this concept as we believe

this character set had the greatest potential for

further application to the project, whilst continuing

to appeal to the target audience.

TYPOGRAPHY

Aaabcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890();:“”‘’?/!@

Rabbit On The Moon is a sans-serif typeface. Its

cartoon appearance creates a ‘happy’ feel making

it the ideal fit for an application targeted at children.

COLOUR PALETTE

Our colour palette was derived from themes of

happiness, excitement, fun and playful. These

themes were applied in order to set a tone for

the immersive application, whilst also being

meaningful to the target audience of children aged

3-5 years old.

#FFFFFF R: 255 G: 255 B: 255

#F4F4E5 R: 245 G: 245 B: 229

#E2146B R: 227 G: 020 B: 107

#A02159 R: 161 G: 033 B: 089

#701C44 R: 112 G: 028 B: 069

#5977BA R: 089 G: 120 B: 186

#7CCCE8 R: 125 G: 204 B: 232

#0093BA R: 000 G: 148 B: 186

#00667F R: 000 G: 102 B: 128

#00ADAA R: 000 G: 173 B: 171

#00848E R: 000 G: 133 B: 143

#B51C44 R: 181 G: 028 B: 069

#49B56D R: 074 G: 181 B: 110

#C6DB5B R: 199 G: 219 B: 092

#89BF3F R: 138 G: 191 B: 064

#CCDDE5 R: 204 G: 222 B: 229

#AABAC1 R: 171 G: 186 B: 194

#7A8C9B R: 112 G: 140 B: 156

#56636D R: 087 G: 099 B: 110

#354F5B R: 054 G: 079 B: 092

#0A333F R: 010 G: 051 B: 064

#002338 R: 000 G: 036 B: 056

#F4BF9B R: 245 G: 191 B: 156

#ED917C R: 237 G: 145 B: 125

#E8686B R: 232 G: 105 B: 107

#FFF499 R: 255 G: 245 B: 153

#FFD682R: 255 G: 214 B: 130

#F27521R: 242 G: 117 B: 033

#E84730R: 232 G: 071 B: 048

#E31C4DR: 227 G: 028 B: 077

VISUAL APPLICATION

Tiger

GRAPHIC ASSETS: CHARACTER COSTUMES

Lion Bear

PenguinTurtle Seal

ChickenSheep Cow

Bronze Medal Astronaut Silver Medal Astronaut Gold Medal Astronaut

Brown Green Blue

GRAPHIC ASSETS: CHARACTER EYE COLOUR

BlondeBrown

GRAPHIC ASSETS: CHARACTER HAIR COLOUR

Black

Red Orange

Straight

GRAPHIC ASSETS: CHARACTER HAIR STYLE

Wavy Styled

DarkFair

GRAPHIC ASSETS: SKIN COLOUR

Medium

GRAPHIC ASSETS: BACKGROUNDS

Jungle Beach

Farm Space

NAVIGATION

Touch and drag my handto keep me balanced!

Touch and drag my handto keep me balanced!

APPLICATION

Tap what ball the tiger is looking at!

Tap which character is ready to catch the ball!

Oh no! You didn’t tap fast enough!

Touch and drag my handto keep me balanced!Touch and drag my handto keep me balanced!

Touch and drag my handto keep me balanced!Level Complete!

Identify correct object being thrown

Identify correct catching position

Caught object with correct catching position

Level Complete!Identify correct object being thrown

Identify correct catching position

Caught object with correct catching position