ambition roadshow north east introduction by hannah rudman
DESCRIPTION
Hannah's overview of the world as we currently know it: world 2.0! An outline of current cultural behaviour, and a suggestion of what changes in socio-economic behaviour might mean for the 21st Century arts organisation.TRANSCRIPT
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North East Roadshow
Introduction: Hannah Rudman
Monday, 16 March 2009
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What is an AmbITion Roadshow?
• excite!
• share!
• show!
• inform!
Monday, 16 March 2009
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What is an AmbITion Roadshow?
• excite!
• share!
• show!
• inform!
Monday, 16 March 2009
![Page 4: AmbITion Roadshow North East Introduction by Hannah Rudman](https://reader034.vdocument.in/reader034/viewer/2022051816/5463a5acb4af9f583f8b4608/html5/thumbnails/4.jpg)
What is an AmbITion Roadshow?
• excite!
• share!
• show!
• inform!
Monday, 16 March 2009
![Page 5: AmbITion Roadshow North East Introduction by Hannah Rudman](https://reader034.vdocument.in/reader034/viewer/2022051816/5463a5acb4af9f583f8b4608/html5/thumbnails/5.jpg)
...network!
Monday, 16 March 2009
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...network!
Monday, 16 March 2009
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...network!
Monday, 16 March 2009
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http://getambition.wordpress.com/
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3% world on broadband
now
10% in 18 mths
4bn mobile users in 12
months
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What trends are we looking at?
Microtrends 1-3 yearsFashion, fads,
technology devices/platforms
Macrotrends 5-15 years
Business cycles, technologies
impacting socio/cultural/economic
behaviours
Megatrends 15-50 years Societal shifts, industrial shifts
Gigatrends 50+ years New Societies
Monday, 16 March 2009
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WI / wii
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Growing up at different times = different understandings of where we’re at
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Growing up at different times = different understandings of where we’re at
Monday, 16 March 2009
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Digital natives/migrants
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New audience behaviours
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New audience behaviours
• Personalise
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New audience behaviours
• Personalise• Participate
Monday, 16 March 2009
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New audience behaviours
• Personalise• Participate• Co-produce
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New audience behaviours
• Personalise• Participate• Co-produce• Create meaning
– Alan Brown’s latest research: WolfBrown
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New audience behaviours
• Personalise• Participate• Co-produce• Create meaning
– Alan Brown’s latest research: WolfBrown
This affects:– Artistic practice– Organisations’ operations– Business models
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Monday, 16 March 2009
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“The proper artistic response to digital technology is to embrace it as a new window that is eternally human, and
to use it with passion, wisdom, fearlessness and joy”.
Ralph Lombeglia, MIT
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Monday, 16 March 2009
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new opportunity: global audience
Monday, 16 March 2009
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new opportunity: organisational / operational efficiencies
Monday, 16 March 2009
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new opportunity: monetise/fundraise differently
Monday, 16 March 2009
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new opportunity: monetise/fundraise differently
Monday, 16 March 2009
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new opportunity: monetise/fundraise differently
Monday, 16 March 2009
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new opportunity: monetise/fundraise differently
Monday, 16 March 2009
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new opportunity: monetise/fundraise differently
Monday, 16 March 2009
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Monday, 16 March 2009
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Thanks for listening!
(Sorry for the puns:straightfrommybrain.com)
Monday, 16 March 2009