amee guide no. 4 effective continuing education- the crisis criteria

Upload: aung

Post on 06-Jul-2018

222 views

Category:

Documents


4 download

TRANSCRIPT

  • 8/17/2019 AMEE Guide No. 4 Effective Continuing Education- The CRISIS Criteria

    1/16

    Medical Education Booklet

    No. 4

    Effective continuing education

    :

    the

    CRISIS

    criteria

    R . M. H A R D E N J. M. LAI DLAW

    Centre o r Medical Educarion,

    Univers i ty o Du n de e

    Further copies of this booklet are available from the AMEE Office

    Level

    10

    Ninewel ls Hospital and Medical School

    Dundee DD19SY. U K

  • 8/17/2019 AMEE Guide No. 4 Effective Continuing Education- The CRISIS Criteria

    2/16

    Effective continuing education: the

    CRISIS

    criteria

    R M H A H I 3 b . N

    J

    M I A I I I L A W

    Centre jor Medical Edircatron, ‘rrivev>ity D ii t idee

    Summary. ‘I‘he

    11ccd for colitmulng medical

    education (C ME) is now well recognized. The

    challenge is to make it effective. C R I S I S , an

    acronym n, stands for the criteria which must be

    met to produce effective CME programmes:

    convenience, relevance, individualization, self-

    assessment, interest, speculation and systematic.

    : I I IS IS is a practical tool, based on 15 years of

    experience in the production and evaluation of

    C M E programmes at the Centre for Medical

    Education, University of Dundee. The appli-

    cation of thc

    C K I S I S

    criteria to a CM E programme

    will

    highlight any areas iieeding iniprovenicnt

    and will guide programme producers in the

    creation of new CME materials.

    It

    will aIso help

    those responsible for planning CM E activities to

    choose from a range of existing progr ammes.

    Key words: education, medical, cuntinuing/

    *stand; curricduni; cliriical competence; pro-

    gram development; prograrn evaluation

    W h o needs

    a CRlSlS?

    An undergraduace medical qualification IS no

    longer regarded

    as

    a lifelong certificate of

    competence: to keep abreast of dcvclopments in

    medical practice, a doctor has

    to

    find some

    method of keeping up to date. The need for

    continuing medical education (CME) has been

    well docuniented and

    is

    now widely accepted.

    C h r r e s p o n d u n i e : Professor It. M. l i a r d e n , Centre

    f o r

    Medical Educatlon University

    of

    Dundee,

    Nine-

    wells Hosp i t a l and Medical School, Dundee DDI

    9SY

    [ J K .

    In response to the recognized need for con-

    tinuing education together with financial induce-

    ments, provision of CME is iiow

    a

    growth

    industry. In the UK, the postgraduate education

    allowance for general practitioners, introduced

    in April

    1989,

    offers an incentive payment for

    ‘a

    balanced programme of continuing training‘.

    More doctors now participate in approved

    courses and the num ber of prograninies available

    from which the doctor can makc

    a

    choice has

    dramatically increased.

    The range of approachcs adopred

    i n

    C M E

    varies widely, from formal lecture-based courses

    to small-group discussions or practical sessions

    and distance-learning prograinnies. Much

    discussion relating to the design of continuing

    education has focused o comparisons of

    different methods (e.g. videotapes versus

    lectures), on the use of

    new

    techriology c.g.

    computer-assisted learning, interactive video

    disks

    or

    satellites) and

    on

    the details of subject

    content

    However, to maintain arid ericourage quality

    i r i all forms of

    CME,

    a set of educational criteria

    is

    necessary. Using such criteria, programme

    designers, course constructors and teachers can

    ensure quality in their products; those respon-

    sible for auditing and administering programm es

    can check

    on

    high standards; tutors ( o r others

    who select programmes) can choose between

    competing products; and participants can assess

    what they ‘consume’.

    ’ In 1982, at the Association for Medical Edu-

    cation in Europe/Association for the Study of

    Medical Education meeting in Cambridge, the

    CRISIS

    criteria were first described (Harden

    1982).

    CRISIS is

    an acronym for seven criteria which

    contribute to the effectiveness o f CME.

  • 8/17/2019 AMEE Guide No. 4 Effective Continuing Education- The CRISIS Criteria

    3/16

    ect ve cont nu ng e u c on

    409

    Convenience makes voluntary participation

    easy.

    Relevance

    Individuali-

    zation

    Self-

    assessment

    Interest

    Speculation

    and

    Systemat ic

    reflects the user’s day-to-day role

    in medical practice.

    allows learners a say in wha t is

    learnt and to adapt the

    p r o g r a mme

    to

    the ir o w n needs .

    encourages doctors to evaluate

    their understanding of the

    subject and

    to

    remedy an y gaps

    identified.

    arouses attention and encourages

    learners to participate in the

    p r o g r a mme .

    recognizcs controversial and grey

    areas in medicine.

    offers a planned programme,

    wi th coverage of a w hol e subject

    or

    an identified part of it.

    Since 1982, the CRISIScriteria have been w idely

    applied in CME, including the large range

    of

    continuing-education program mes developed at

    the Centre for Medical Education at the Uni-

    versity of Dundee. The model has been used,

    too, in areas other than medicine. Dunn

    Hamilton (1985) applied a modified version of

    CRISIS to an assessment o f continuing education

    for pharmacists. T he rationale of the CRISIS

    criteria has also been explored, and the criteria

    related to Brookfield’s (1986) six principles

    of

    effective practice in facilitating adult learning

    (Mulholland 1990).

    Th e a i m

    of

    this paper is

    to

    give a full descrip-

    t ion of the CRISIS criteria together with illustra-

    t ions d rawn f rom the work at the Centre for

    Medical Education, University

    of

    Du n d e e .

    If

    successful, developers and users o f continuing

    education should produce and choose better

    products.

    Convenience

    To

    suit the user, continuing education must be

    available at the right place, a t the r ight t ime and a t

    the right pace. Access to resources should be

    rapid and easy.

    Place

    O n occasion, i t m ay be necessary

    for

    a doctor

    to at tend a course some dis tance f rom the h om e

    and place

    of

    work. This is expensive in t ime,

    travelling costs and accomm odation. Courses in

    the local postgraduate centre have clear advan-

    tages. Learning can be based also at ho m e, in the

    surgery or elsewhere (e.g. w hile travelling to a nd

    from work) . Such learning oppor tuni t ies save

    the learner from spending valuable t ime in

    non-prmoductive travel to and from a postgra-

    duate centre.

    A tradition has long existed whereby general

    practit ioners educate themselves at h o me

    thro ug h books, journals and magazines. paral-

    lel tradition has, until recently, put far greater

    resources into centralized learning, while com-

    munity-based learning was the poor relation.

    Th e r e

    is

    an argument for a mixed economy in

    C M E , with centralized courses and courses in

    postgra,duate centres con tinuin g their traditional

    role alongside distance learn ing. T he centralized

    courses should, however, be made m ore conven-

    ient and accessible, e.g. by adjusting opening

    hours of the postgraduate centre and by provid-

    ing general practit ioners with more details of

    events and resources. In the past few years the

    need for convenience has been reflected in the

    rapid expa nsio n o f distance-learning activities,

    wh ere the learner is si tuated at a distance f ro m the

    teacher but wit h an interaction betwee n the tw o

    (H arde n 1988). This tre nd is likely to continue.

    Time

    To attend a conventional course

    at

    a postgra-

    duate centre or university, the learner must fit in

    wi th fixed course schcdules and hours. T his m ay

    be difficult for busy doctors with a range of

    commitments. Care of patients is any doctor’s

    first priority t best, education com es second.

    Th e cooperat ion of partners in a gr ou p practice

    m ay also be required,

    to

    provide cover while the

    doctor is absent, attending an educational

    activity.

    An y fixed time, evcn

    a

    regular comm itmen t a t

    a se t hour on a par t icular day of the week, is

    a wk wa r d to keep to . I t is not unc om mo n to find a

    postgraduate tu tor who, in response to poor

    attendance at postgraduate meetings, has

  • 8/17/2019 AMEE Guide No. 4 Effective Continuing Education- The CRISIS Criteria

    4/16

     

    .

    .

    ar ew

    . .

    a r au ~

    I

    ostgraduate Postgraduate

    I

    4

    Figure 1.

    Centred educat~on

    (left)

    versus distance

    learning (right).

    changed t he t ime and day o f the sessions to tha t

    sugges t ed a s more app rop r i a t e by t he pa r t i c i -

    pan t s , on ly t o f i nd t he re is n o imp rov em en t axid

    indeed on o c c a s i o n e v e n a d r o p

    in

    at tendance .

    W i th d i s t ance lea rn ing , t he u se r chooses t he t im c

    and t he du ra t i on o f each pe r iod o f ac t i v i ty .

    P U C f ’

    I n

    formal co t i rscs , s tudents are t rad i t ional ly

    c o n s tr a i ne d t o l ea r n a t t h e s a m e s p e e d. D o c t o r s

    w h o a re n e w

    to

    t h e t o p i c s t r u g g l e to k e e p u p .

    Doc tors wi th s on ic previous experiex icc in t he

    a rea cou ld lea rn m or e qu i ck ly b u t a re fo rced to

    s l o w d o w n a n d th e r e fo r e su ff e r f r o m b o r e d o m .

    It

    is

    possib le , t o an ex t en t , t o ma ke a l l ow ances in

    the p l ann ing o fcou rses b u t t h i s is l ikely to tax the

    ingenu i ty o f t he cou rse p l anne r . So lu t i ons a re

    easi er w i th d i st ance - lea rn ing p ro g ra mm es ,

    w h i c h s h o u l d l e t u se rs w o r k a t t h e i r o w n pa c e

    repeat ing as necessary or sk imni ing mater ia l i f

    a l re a d y k n o w n .

    hlakiri‘q edrrcatiori m o w

    roriverrirrrt

    C o nv en ie nc e o f C M E

    is

    increased by tak ing

    t h e e du c a ti o n p r o g r a m m e t o t h e d o c t o r , r a t h e r

    t h a n e x pe c t in g t h e d o c t o r t o c o m e

    to

    the educa-

    to r see Fig.

    1) .

    T h i s is the basis for d is tance

    learn ing ,

    a

    concept which has achieved increas-

    i ng recogn i t i on i n recen t yea rs . T h r ou gh d i s-

    tance-learn ing techniques , doctors can s tudy

    w hen and w here t hey w i sh and a t a pace bes t

    su i t ed to the i r needs.

    More t han any th ing else, t h e d e v e l o p m e n t o f

    d is tance-learn ing approa ches has helped

    to

    m a k e

    c o n t i n u in g e d u c a ti o n m o r e c o n v e n i e n t f o r t h e

    doc to r . D i s t ance l ea rn ing has fou r ma in featu re s

    ( H a r d e n 1988).

    (1)

    T h e teacher i s separa ted geogra phica l ly

    f ro m thc s t uden t : con in iu t ii ca t i on is w ri t -

    ten , audiovisual o r e lec t ronic .

    (2)

    ‘ Th e l e a rn i n g p r o g r a n i m c 1s carefully

    planned: the s tudent receives advice and

    assistance on h o w b e s t

    to

    tackle the

    subjec t .

    3 ) T h e s t u de n t ’s w o r k IS ev i ew ed and reme-

    dia l ac t ion prescr ibed wh er e necessary : th i s

    i n ip l i e s tw o-w ay commun ica t i on .

    (4 ) T h e l ea rner w or ks a lonc o r occas ioua ll y i n

    a s m a l l g r o u p .

    In d is t ance l ea rn ing , a nu m be r of’ channe ls o f

    commun ica t i on a re ava i l ab l e . The l ea rn ing

    niatcrial is most f requen t ly d i s t r i bu t ed to the

    d o c t o r b y p o s t. F o r e x a m p l e , o n e C e n t r e f o r

    M e d i c a l E d u c a t i o n p r o g r a m m e , ‘ IF’ ( In s t an t

    Feedback) , c om pris in g a ser ies of pa ticn t-

    n ianagenicnt chal lenges and informat ion re la ted

    to

    the chal lenges (Harden cf a / 1979), w as

    d i s tr i b ut e d t o 2 4 0 0 0 d o c t o rs t h r o u g h o u t t h e UK,

    in i tia l ly a long w i th

    a

    medica l j ou rna l and subsc -

    q u c n t l y b y d i r ec t m a i l . D o c t o r s w e r e i n v it e d

    to

    reco rd t he i r managcm cn t o f t he pa ti ent

    desc r ibed . Th ey cou ld receive immed ia t e feed-

    back , u s ing a l a t en t - imagc p r in t i ng t echn ique

    ( R o g e r s ef

    a / 1Y80),

    which a l lowed the i r

    r e s p o ns e t o b e c o m p a r e d w i t h t h a t o f t he ir

    co ll eagues and w i th exp e r t s in the f ie ld . F urther

    infor ma t ion w as avai lab le o n selec ted i tcn is

    t h r o u g h r e c o r d e d t e le p h o n e m e s s a g e s o n a tele-

    phone -answ er ing m ach ine and

    i n

    t h e f o r m o f

    p r in t ed no t e s

    on

    t he t op i c .

    More recent exam ples o f d is tance-learn ing

    p r o g r a m m e s d i s t r i b u t e d

    to

    doc to rs a rc

    a

    pro -

    g r a m m e o n m a n a g e m e n t f o r g en e ra l p ra c-

    t i tioners , ‘ I f O n ly I H a d t h e

    Time ’, in

    w h i c h

    4600 doctors enro l led and part ic ipa ted over a

    2-year per io d and a p r o g r a m m e on palliative care

    M A C P A C ’

    i s t r ibu t ed i n co l l abo ra t i on w i th

    Mami i l l an Cance r Re l i e f to ove r 5000 doc to rs .

    A s er ie s o f 4 6 p r o g r a n i m e s p u b l is h e d i n t he

    j o u r n a l Update, ‘Lea rn ing a t Home’, w as

    des igned

    to

    b e u se d b y d o c t o r s w h e n a n d w h e r e it

    bes t su i t ed t hem (H arden

    R

    S o w d e n

    1Y83).

    D e v e l o p m e n t s in teleconiniunicatiori tech-

    no logy can p rov ide conven i en t oppo r tun i t i e s t o

    hea r , and

    to

    q u e s ti o n , t h e v i e w s o f one e x p e r t o r

    an expe r t pane l l oca t ed remo te ly f rom the

    learner . Through sa te l l i te te lev is ion and a

    supplementa l te lephone l ine , local audiences

    in

  • 8/17/2019 AMEE Guide No. 4 Effective Continuing Education- The CRISIS Criteria

    5/16

     

    many locations can tap into international exper-

    tise. Medical Television Network is one example

    of this technology in action.

    IfCME is to be Convenient

    for

    doctors, it must

    be available where and when they want it . Ifyou

    know that someone is lost in the jungle, you do

    not send them information about a jungle survi-

    val course being held in a nearby village the

    following month. To rescue them, you either go

    into the jungle and, if required, bring them out,

    or

    you parachute

    a

    map, compass and relevant

    instructions on map reading.

    Convenience of CME can be enhanced by

    producing learning materials designed to make

    constructive use of otherwise empty time. An

    example of this is another Centre for Medical

    Education programme ‘Medaymaxims’. This

    consisted of short educational messages conveni-

    ently located on the doctor’s desk, combined

    with telephone mcssages available on demand. It

    covered a range of topics and was distributed to

    5000

    general practitioners. ‘Medaymaxims’

    included a desk pad with a page for each day,

    containing one important message on

    a

    medical

    topic illustrated by a cartoon

    or

    diagram. Further

    information on the day’s message was sent to the

    doctor if requested. Alternatively the doctor

    could listen to a recorded telephone message,

    which contained additional information about

    the topic. An audiotape was also available, in

    addition to the printed material and telephone

    message, and could be used by the doctor in a car,

    or at other times where it suited him

    or

    her to

    listen rather than read. In this way, the doctor

    was cncouragcd to use time which might not

    otherwise have been available for CME.

    Frequently, doctors find themselves unable to

    schedule long periods for study and the hours

    that are available for learning programmes may

    be irregular. In these circumstances,

    for

    the

    learner’s convenience, it is sometimes best to

    divide

    a

    programme into a series

    of

    modules

    or

    manageable units, each of which may stand

    independently. In the

    ‘CASE’

    (Clinical Assess-

    mcnt

    for

    Systematic Education) programme,

    which was distributed to 10000 general prac-

    titioners, the subject of current trends in medical

    practice was divided into

    a

    series of 24 units

    (Adam

    et al .

    1986). Each topic was succinctly

    covered in a small booklet. Of A5 size (about

    6”x8“ , he booklets are easily pocketed. Because

    they are easy to transport, they can be studied

    anywhere and at any time.

    On-the-job learning is a convenient form of

    CME.

    For

    its potential to be fulfilled, however,

    some organization o r additional resources will

    probably be necessary.

    A

    programme,

    developed in the Centre for Medical Education

    for dentists, dealt with the common clinical

    problems encountered by dentists. On encoun-

    tering

    .I

    problem, the dentist could consult the

    programme

    as

    a focus for further learning

    througlh reference sources, audiovisual material,

    readings or a discussion with the tutor (Abdel-

    Fattah ~t

    a /

    1991). The ‘SHARING’ programme,

    on peptic ulcer disease, was designed to give the

    doctor an educational resource which would be

    of benefit also to the patient while assisting the

    doctor in the management of individual patients

    (Strachan

    et a l .

    1990). Job-aid cards, designed to

    assist

    a

    doctor in decisions about patients with

    suspected melanoma, were part of a continuing-

    education programme on this topic intended for

    general practitioners.

    It is :likely that the future will see continuing

    efforts to make education more Convenient for

    doctors and the further development of distance

    learning will be part

    of

    this

    -

    ot a replacement

    for

    other forms of learning, but an adjunct to

    them.

    Relevance

    Why are the poems

    of

    Robert Burns still read?

    Why do they have worldwide appreciation, not

    only in the West but also in Central and Eastern

    European countries? One reason is that the

    message is seen as being relevant to everyone.

    People read the poem and can see themselves in

    the situation described. Topics addressed in

    CME programmes should be seen as being of

    practical importance and dealing with everyday

    problems rather than just academic interest

    (Premi 1974). While the rare Prader-Willi

    syndrome (a floppy infant, micro penis and

    failure to thrive) may be ofrelevance to paediatri-

    cians, it is unlikely to be seen as relevant by busy

    general practitioners, unless there are more gen-

    eralizable messages for them.

    The j~resentationof

    a

    series of facts is often

    seen as the basis of continuing-education pro-

    grammes, but by themselves they may not be

  • 8/17/2019 AMEE Guide No. 4 Effective Continuing Education- The CRISIS Criteria

    6/16

     

    . ar er

    .

    .

    PROGRAbIME CONTENT

    DEFICIENCIES

    Vdhat

    is covered in the

    G a p s in

    the doctor’s

    programme knowledge or competence

    Cornpetences required

    of

    the

    doctor for medical practice

    Figure 2 .

    The relationships between the three

    components of relevance:

    A)

    aspects

    of

    the pro-

    gramme where there is a mismatch between the

    educational activity on the one hand a nd

    on

    the other

    the objectives of

    CME

    and the needs

    of

    the doctor

    using the programme; (B) aspects of the programme

    which, though relevant to continuing education i n

    general, are not relevant to the doctor using the

    programme as he or she

    I S

    already competent in the

    area;

    (Cj

    aspects of the prog ramme which address areas

    where the doctor is not fully competent but whi ch are

    not relevant t o his

    or

    her medical practice;

    Dj

    deficien-

    cies in thc doctor’s compet encein areas where he

    or

    she

    should he competent but which have not been

    addressed by the programme;

    ( E j

    a relevant pro-

    gra mme he area of competence addressed is

    required for medical practice, t he doct or is not already

    fully com pet ent in the area and the t opic is addressed

    111

    the prograniine.

    seen as relevant . It is h o w the fact s a re app li ed to

    pract ice tha t makes them re levant . Facts them-

    selves a re s imp ly i ne r t know lcd gc , o f li tt le u se .

    This appl ies par t icu lar ly to rar i t ies such as

    the

    Prader -W i ll i synd r om e , w h ich thc genera l prac-

    t i t i one r migh t see on ly once in a l i fet ime, and

    p robab ly no t even t ha t . Con t inu ing -educa t i on

    p r o g r a m m e s , t h e r e f o r e , s h o u l d not b e o v e r l y

    theoret ical .

    N e w t o n N e w t o n

    (1991)

    r e c o m m e n d t h a t

    re l evance shou ld be madc exp l i c i t . In o the r

    w o r d s , k n o w l e d g e a l o ne is n o t e n o u g h

    he

    l e a rne r mus t be show n the u ses

    to

    w hich t ha t

    k n o w l e d g e c a n b e p u t . n e a t c o n n e c t i o n

    between re levance and the perce ived nccds of

    users

    is

    p r o v id e d b y S h e e t s H e n r y

    (1988).

    n a n

    e v a l ua t io n o f p r o g r a m m e s f o r f a m i l y d o c t o r s ,

    par t ic ipants d id best in

    topics

    w h i c h t h e y c o u l d

    app ly i n imcd ia t e ly

    or

    i n t he ve ry nea r fu tu re .

    Lack o f re leval ice

    of

    CME

    p r o g r a m m e s is a

    c o m p l a i n t m a d c f r e q ue n t ly by users. In a su rvey

    o f 200 genera l prac t i t ione rs carr ied ou t

    b y

    t he

    C e n t r e f o r M e d i ca l E d u c a t i o n , o v e r 80%

    of

    Gl’s

    regarded lack of relevance

    to

    t hen i as a p r o b l e m

    they associa ted wi th C M E mee t ings i n pos tg ra -

    duate cent res . Relevance is related

    to

    the choice

    o f t o p i c a n d a ls o to t h e w a y , o r c o n t e x t ,

    i n

    w h i c h

    tha t con t en t is hand led and p re sen t ed . Pro-

    g r a m m e s d e s i g ne d f o r h o s p it a l d o c t o rs often d o

    not address adequate ly the i ssues in general

    practice. Relevance is as muc h abou t t he pc rcep -

    t i on o f t he u se r o r l ea rne r as i t is ab ou t the detai ls

    o f the co ntent i tse lf .

    F igu re 2 g ives a g raph i c i l l u s t ra ti on o f th c t h ree

    i ssues i n C M E w h ich de t e rmine re l evance .

    Iiel-

    cvance can

    be

    v iew ed

    as

    t he ex t en t to w hich t hc rc

    is a m a t c h o r m i s m a t c h b e t w e e n t h e c o n t e n t o f

    t h e p r o g r a m m e , t h e a i m s a n d o b je c ti v es o f C M L

    in the area under considera t ion , and the defi -

    c ienci es i n t he doc to r ’ s kno w le dge or

    compe tence .

    The h ighes t p r i o r i t y l ea rn ing needs i n

    coii-

    t i nu ing med ica l educa t i on , acco rd ing

    to

    Laxdal

    (1982),

    i nvo lve :

    (1)

    f r e q ue n t , i m p o r t a n t o r s e r i o u s illnesses

    a m e n a b l e to med ical care ;

    (2)

    c o n d i t i o n s f o r w h i c h m a n a g e m e n t

    me tho ds have recen tl y improv ed ; and

    3 ) c o n d it i on s w h e r e e d u c a t i o n ca n i m p r o v c

    p r e v i o u s l y p o o r m a n a g e m e n t .

    To

    ensure re levance , mater ia l s should be

    ain ied a t a par t icu lar audience and carefu l ly

    checked fo r app rop r i a t eness w i th a sam p le o f t he

    target audience . To ensure cont inued rc lcvancc ,

    periodic checks and ,

    if

    necessary , updates should

    b e m a d e .

    R e le v an ce o f a p r o g r a m n i c c a n b e i m p r o v e d

    b y e x a m i n i n g t h e n e e ds of t he d o c t o r at w h o m

    the p rog ramme i s add ressed . In a s t udy ca r r i ed

    o u t a t t h e C e n t r e f o r M e d i ca l E d u c a t i o n 111 the

    a rea o f mc lano ma , i t

    was

    f o u n d t h at m a n y

    CME

    p r o g r a m m e s on t h i s t op i c d id no t mee t a

    gene ra l p rac t i t i one r ’ s needs . They l ooked a t

    i ssues such as pa thologica l and microscopic

    a p p e a ra n c e , w h il e t h e m o s t i m p o r t a n t t h i n g f o r

    a

    genera l prac t i t ioner to k n o w w a s w h e n a p a ti en t

    w i t h a

    mole

    should be referred for fur ther

    a ssessmen t and w hen t he pa t i en t shou ld be

    reassured and no o th e r ac t ion t aken . G u idance on

    th is prac t ica l i ssue was of ten lacking . Tackl ing

  • 8/17/2019 AMEE Guide No. 4 Effective Continuing Education- The CRISIS Criteria

    7/16

     

    this mismatch was the key objective for a pro-

    gramme developed in the Centre and funded by

    the Cancer Research Campaign. The result was a

    programme which has been shown to change

    GPs’ management of patients with melanoma

    (Laidlaw

    eta/.

    1992).A feature ofthe programme

    was a series of case studies, with colour photo-

    graphs, of patients with skin lesions where the

    doctor had to decide whether to:

    (1)

    request a non-urgent appointment with a

    hospital specialist;

    (2) request an urgent appointment with a

    hospital specialist;

    3 ) take no action other than to reassure the

    patient that there is nothing sinister about

    the lesion; or

    4) observe and accurately record, follow up

    in further month.

    The doctor was then given immediate feed-

    back through latent-image printing as to the

    appropriateness of his or her decision in this

    simulated situation.

    The first step in the development of the

    ‘MA C P A C ’ (Macmillan Palliation in Advanced

    Cancer) programme, supported by the Mac-

    millan Cancer Relief Fund, was to identify the

    needs of general practitioners in the area of

    palliative care. A critical-incident type study was

    undertaken, in which a number of doctors were

    interviewed, to establish the issues of concern

    to

    them. Those topics were then central in the

    design of the programme.

    A programme on management for general

    practitioners was based on a one-year study of

    the needs of GPs in this area (Swinfen 1987).The

    title of the programme, ‘If Only I Had the

    Time ’, reflected the general practitioners’

    common perception that their biggest problem is

    lack of time.

    A

    key feature in the development of the

    programme ‘Trends in the Management of

    Fissure Caries’ was interviews with 16 general

    dental practitioners, chosen a t random (Pitts et a /

    1992). These interviews produced many helpful

    suggestions on omissions from, additions to and

    changes of emphasis in the programme outline,

    produced by specialists in the field. The inter-

    viewees’ opinions also allowed the potential

    audience to be divided into three categories:

    those already making use of the techniques in

    their practice, those interested in introducing the

    techniques in thcir practice and those not inter-

    ested. The programme was designed to take

    account of all three groups.

    ‘MACPAC’

    and ‘Trends in the Management of

    Fissure Caries’ demonstrate that the relevance of

    an educational activity may be increased by

    consuking members ofthe target group as part of

    the programme development. We would also

    strongly advocate including a member of the

    target group in the course-production team.

    The

    ‘CASE’

    (Clinical Assessment for Systema-

    tic Education) programme, developed in con-

    junction with the Royal College of General

    Practitiioners, allowed us to look at the benefits of

    increased involvement of the potential users in

    programme production (Adam e t a / . 1986). Gen-

    eral practitioners were closely involved, both in

    choosing the topics and in writing the material.

    Each

    of

    the programmes was the responsibility

    of one of the Faculties of the Royal College of

    General Practitioners, who worked with the

    project team from the Centre for Medical Edu-

    cation in the production of the programme.

    Sincc: relevance depends heavily on meeting

    the educational needs of Practitioners, how are

    the needs of practitioners to be identified? Dunn

    et a l .

    (1985) gave a review of the methods

    available. This included:

    (1) t

    isk analysis;

    (2) Delphi technique

    or

    panel of ‘wise men’;

    3 ) critical-incident survey;

    4) behavioural-event interview;

    (5) interviews with recent graduates;

    (6)

    study

    of

    recent textbooks and other

    7) mortality and morbidity statistics; and

    (8)

    study of errors in practice.

    No single technique provides a total insight as

    to educational needs. Dunn et

    a /

    concluded that

    Delphi, critical-incident survey and behavioural-

    event interview provide the best guidance in

    determining what competences are required.

    Relevance can be accentuated by presenting

    the subject matter in a context with which the

    user can identify. For example, patient-

    managcment problems, which feature in many

    of the Centre’s programmes, are a vivid way to

    show practical and theoretical considerations of a

    topic. The concept is extended in ‘If Only

    I

    Had

    the Time ’, a C ME programme for general

    practitioners on practice management, and

    information on the subject;

  • 8/17/2019 AMEE Guide No. 4 Effective Continuing Education- The CRISIS Criteria

    8/16

     

    .

    .

    ar er

    . .

    a aw

    ‘Doctor’s Diary’, which covered a range o f topics

    of interest to general practitioners. An impo rtant

    part of both CME programmes was diary

    extracts, where a doctor had recorded the experi-

    ences in his practice over a period of days,

    commenting on the decisions he had

    to

    make,

    and

    on

    areas where he found difficulties and

    problems as they arose in his practice. These

    episodes were then cross-referenced to a resource

    book.

    Lay-out and design in a printed programme

    may also be used to emphasize relevance. Those

    sections of a progra mme which contain points of

    ininicdiatc importance together with practice

    guidelines can be highlightcd in the text. In the

    programme for dentists, ‘Trends in the Manage-

    ment of Fissure Caries’, trends in dental practice

    were highlighted in

    a

    tinted area at the foot of

    many pages (Davis et a l 1992).In the same way,

    the ‘MACPAC’ (Macmillan Palliation in Advanced

    Cancer) printed programme gives recom-

    mendations and action plans in boxed tinted

    areas.

    Individualization

    I n advertising and marketing, specialty maga-

    zines are becoming more important to advcr-

    tisers: they target and focus the advertisement on

    an audience with a particular interest and needs.

    Even som e mass-marketing advertisers are fine-

    tuning their campaigns, with regional and local

    variations. Mass-market magazines, too, offer a

    wide array of special demograph ic and regional

    editions. This trend towards individualization

    should

    be

    rcflccted also in continuing cducation.

    Those following a continuing-education pro-

    gramme come from various educational back-

    grounds and differing domestic o r professional

    circumstances. Their needs will therefore differ.

    A recently qualified doctor may be up to date o n a

    subject, but lacking in experience: more senior

    colleagues may have the expcricncc, but may be

    short on up-to-date theory.

    The variation in individual’s needs can be

    divided into

    a t

    least 10 areas:

    (1) type of medical practice, e.

    g .

    hospital or

    (2)

    previous experience and information

    communi ty, urban or rural;

    about the subject of programme;

    degree of interest,

    c g some

    general

    practitioners are particularly interested in

    asthma, others i n dermatology;

    preferred learning strategies and

    methods, e.g. lectures, group work,

    problem-based learning;

    learning ability and speed;

    amount of time willing to spend i n con-

    tinuing-education activities;

    time of day and

    of

    week available for

    learning;

    preferred location for learning, e . g .

    home,

    work, postgraduatc centre, car;

    learning on own or along with other

    professional members of the health-care

    team; and

    teaching responsibilities, e .g. GP trainer,

    undergraduate teacher.

    first point

    to

    makc about meeting thc

    individual needs and expectations of

    CME

    parti-

    cipants is not to be overly ambitious with the

    target audience.

    A n

    example of the problems

    which can arise was a series of videotapes on

    cardiology, produced by a commercial organ-

    ization at a cost o f over

    X500000.

    An excellent

    film-production company and panel of intcrna-

    tionally recognized cardiologists were

    used.

    The

    result was disappointing and the prog ramme less

    uscd than had been hoped. The main reason was

    that the audience targeted was too broad. While

    each videotape contained s ome material of rcl-

    evance and interest to general practitioners,

    jun ior hospital doctors in training, general physi-

    cians, cardiologists and even medical students,

    many potential users were not willing to invest

    20

    minutes in watching a videotapcjust to see the

    few minutes relevant

    to

    them.

    The

    mor e closely

    defined is the target audience for a CME pro-

    gra mme , the fewer problems arc likely to result

    with individualizing the pr ogramme to meet thc

    needs of each participant.

    What can be done to individualize continuing

    education and increase the likelihood of success

    for all? A number of strategies can help a

    programme meet the individual needs of the

    users. Here are some examples.

    To cope with the requirements for different

    lcvels of detail, a learning programme

    on

    rheu-

    matology Joint Studies in Rheumatology’

    presented three parallel text streams, with

    information summarized in the left column, the

  • 8/17/2019 AMEE Guide No. 4 Effective Continuing Education- The CRISIS Criteria

    9/16

    ec ve

    co nt nu ng e um o n

    main body of information in the middle column

    and further information on the right column.

    Alternative paths through parallel tracks allow

    doctors to choose the depth

    to

    which they study

    the subject. Once chosen, this is not fixed and can

    be varied as the doctors work through the

    programme, depending on prior knowledge and

    interest.

    The need of some participants for additional

    information can be identified and built into the

    design of the programme. A further feature of

    the rheumatology programme was a resource

    book which was designed to allow the user to add

    further information sheets, supplied with self-

    adhesive backing strips, to sections of the book.

    In the ‘IF’ programme (Hardenet

    a / .

    1979) further

    information was made available as an option, in

    the form of recorded messages on the telephone

    or

    as further study booklets on aspects of the

    subject. In the same way, the ‘Medaymaxims’

    offered more detailed explanations on the tele-

    phone or in writing of the shorter messages

    presented in the programme.

    Page lay-out and design, the use of headings

    and summary lists can all help readers match the

    programme to their learning needs. The doctor

    can scan the programme, stopping to study

    aspects of interest in more depth. In ‘Trends in

    the Management

    of

    Fissure Caries’ for dentists,

    carefully chosen headings and a short question

    relating to the subject matter were printed at the

    top of each page. This allowed the reader to scan

    through the resource book, stopping at pages of

    particular interest.

    A carefully designed contents page and a quick

    reference guide,

    as

    used in the

    ‘CASE’

    programme

    described above, may help a reader find parts of

    the programme that are of particular interest.

    The ‘Malignant Melanoma’ programme for gen-

    eral practitioners included a resource book, with

    each of the

    11

    pages (including covers) of a

    different size. The margin exposed in this way

    contained subject descriptions of each page,

    encouraging quick access to the information

    contained in

    the

    book. Spiral binding or loose

    leaf binding of a book makes it possible for the

    user to arrange the sections in his

    or

    her preferred

    order. This approach was adopted in

    a

    pro-

    gramme on the cardiac dysrhythmias, where the

    user could choose to have as the first section

    background information, clinical features

    or

    managment.

    Feedback and self-assessment provide a

    powerful method of individualizing a pro-

    gramme. ‘Joint Studies in Rheumatology’ and

    the mmagement programme ‘If Only I Had the

    Time ’ both featured individualized computer-

    generated feedback (Walker et a l . 1989). Partici-

    pants returned their responses to patient-

    management problems

    or

    clinical situations to

    the Centre for Medical Education, University of

    Dundce. In turn they received feedback. The

    form of that feedback and the amount of

    information sent depended on the doctors’

    response to the problems. If their responses

    indicated that they were competent in the area,

    they were simply given

    a brief reinforcement.

    If,

    on the other hand, their responses demonstrated

    a failure to understand the area,

    a

    more detailed

    explanation was given, with reference back to the

    resource book and other sources of information

    on the topic. Information was also given which

    let doctors see how their decisions compared not

    only with experts in the area but also with

    col1ca;gues.

    Programmes can also be designed to take

    account

    of

    different learning strategies. A pro-

    gramme produced in the Centre for Medical

    Education on cardiac dysrhythmias comprised

    two volumes. The first volume, ‘What Every

    Doctor Should Know About Cardiac Dysrhyth-

    mia’, contained the basic information for general

    practitioners on the topic. A second volume

    contained patient-management challenges with

    cross-references back to the resource volume.

    Doctors could choose whether they first studied

    the subject in the resource manual

    or

    instead

    went directly

    to

    tackle the patient-management

    problems, referring to the resource manual only

    when they ran into difficulties. Information from

    a sample of 500 users suggested that about 85%

    of domctors preferred to get into the programme

    through the patient-management challenges and

    15% through the resource manual. The user was

    free to choose between a problem-based

    or

    an

    information-oriented approach: that choice was

    not imposed on the user by the programme

    producer.

    Programmes can be produced in different

    versions to take into account the time doctors

    have available to study the topic. For example,

  • 8/17/2019 AMEE Guide No. 4 Effective Continuing Education- The CRISIS Criteria

    10/16

     

    .

    -ar er

    .

    n l ~ -a~

    two di fferen t vers ions

    of

    a p r o g r a m m e o n m e la -

    noma w e r e p r o d u c e d . One, p a r t o f t h e ‘CASE’

    s er ie s, c o m p r i s e d k e y s u m m a r y p o i n t s o n t h e

    subjec t and a se t o f sho r t pa t i en t -managemen t

    challenges in a br i e f24 -page A 5 book le t . A m o r e

    i n - d e p t h p r o g r a m m e w a s

    also

    p r o d u c e d , w h i c h

    included an ex tended ser ies of case s tudies , and

    in fo rm a t ion abo u t d i f fe ren t a spec t s o f d i agnos i s

    a n d m a n a g e m e n t o f m e l a n o m a .

    S o m e d o c t o r s c h o o s e

    to

    sha re con t i nu ing -edu -

    c a ti o n p r o g r a m m e s w i t h o t h e r m e m b e r s o f t h e

    health-care team. To mee t t h i s need , p ro -

    g r a m m e s c a n

    be

    designed for use by d i fferen t

    discipl ines. A ser ies ofpa t ien t -m anag em ent chal -

    lenges was developed part icu lar ly for th i s pur-

    pose a t t he Cen t re fo r Med ica l Educa t i on , i n a

    s t u d y f u n d e d

    by

    the S c o t t i s h O f f i c e ( T h o m a s

    1990).A fu r t he r p ro g ra mm e, be ing deve loped a s

    pa r t o f the ‘ M A C P A C ’ (Macmil lan Pal l ia t ion in

    A dvanced Cance r ) se r ie s , is des igned fo r

    use

    b y

    the health-care tea m arid has

    as

    i t s t it l e ‘Un i te the

    T e a m ’ .

    Self-assessment

    A feature tha t of ten d is t inguishes successfu l f ro m

    unsuccessful CME is t h e i n c o r p o r a t i o n o f a

    se lf-assessment com pon ent . Indee d cont in uing

    educa t i on has been equa t ed w i th con t i nu ing

    self-assessment, cri t ical self-appraisal be ing the

    ha l lmark o f t he goo d p ro fe ss iona l.

    ‘T he exam inat io n o f c lin ica l prac tice’ , asser ted

    t h e N e w L e c u w e nh o rs t G r o u p (1986), ‘ m u s t

    be

    t he key c l emen t i n c on t i nu ing med ical educa t i on ,

    w h ich o the rw i se becomes an i n t e l l ec tua l o r

    sc i cn t i f i c game w i thou t a clear consequcncc’ .

    Even excel len t doc to rs can d eve lop bad h ab i t s

    a n d b e c o m e o u t - d a te d . T h e s e w i ll s h o w u p i n t h e

    m irr or of se l f-assessment ,

    h y

    self-assess?

    Se lf -asscssmcn t can con t r i bu t e i n a num be r o f

    (1)

    I t can se rve as a d iagnost ic tes t

    to see

    w h e the r readers need t o pa r t i c i pa te in t he

    l e a rn i n g a c t i v i t y / p r o g r a m m e a n d , i f so, to

    s el ec t pa rt s o f t h e p r o g r a m m e f r o m w h i c h

    they w ou l d bene f it .

    w a y s

    to

    C M E .

    (2) I t can assess wheth er learners h ave

    the

    necessary competence or prerequis i tes to

    u n d e r ta k e t h e p r o g r a m m e .

    3 ) I t c an check w he the r t hey have mas t e red

    the t op i c s cove red in t h e p r o g r a m m e .

    (4) I t can demon s t ra t e t o d oc to rs t ha t t hey can

    g o b e y o n d t h e c o n te n ts o f t he p r o g r a m m e

    and app ly i t in the i r

    o w n

    con t ex t .

    Self-assessment is no t exclusively fo un d in

    se lf -l ea rning p ro g ra m me s bu t may

    be

    iricorpo-

    ra ted i n fo rma l pos tg radua t e -cen t re p rog ram me s

    as w e ll . O n e w e e k p r i o r to a pos tg radua t e

    l u n c h t im e m e e t i n g o n ‘ T h e e n m o s t u s ef ul d r u g s

    in cl inical practice’, do cto rs \ \’ere as kcd to w ri t e

    d ow n the i r pe rsona l cho i ce. T he fo l l ow ing

    w eek , t hey cou ld co mp are l is ts w i th t he i r col -

    leagues.

    W h a t

    5 h O U l d

    be sel f assessed?

    Too

    often, self-assessment is presented

    as

    a

    ser ies of mul t ip le-choice quest ions , to

    be

    tackled

    be fo re , du r ing o r a f t e r a l ec tu re o r a d i s t ancc -

    l ea rn ing p rog ram m e, w i t h reca ll o f fact s as a

    low - l eve l ob j ec t i ve . Much to

    be

    pre fe r red I S a n

    a p p r o a c h to se l f-assessment which tes t s whether

    reade rs can solve prob l em s i n t he a rea conce rned

    and app ly t he kno w le dge t o t he i r prac ti ce. Th i s

    m a y t a k e t h e f o r m o f a pa t i en t -managemen t

    p r o b l e m ( H a r d e n

    1983).

    S e l f a s s u s s m e r i t :

    -a

    t h re e - s t qr

    process

    It is useful

    to

    th ink of se l f-assessment as a

    three-stage process.

    1 ) T h e question. I n the f i rs t s tage , a ques t ion is

    p u t to t h e l e a rn e r . T h i s m a y b e i n t h e f o r m o f a n

    i l lus t ra ted descr ip t ion of a pat ien t , as in the

    me lano ma di s tance- l ea rn ing p rog ram me

    descr ibed above , w i th a cho i ce o f va r ious man-

    agcmcn t op t i ons . A l t e rna t i ve ly , i t may be prc-

    sented as

    a

    desc r ip t ion o fo ne d oc to r ’ s p rac ti ce, a s

    in t he ‘D oc to r ’ s D ia ry ’ and ‘ I f O n ly

    1

    H a d t h e

    T i m c ’ p r o g r a m m e s , w i t h a n i n v i t at i on

    to

    readers

    to

    com par c t he i r p rac t ice w i th t ha t o f the

    doc to r w ho se d i a ry i s p re sen t ed . In a c o m p u t e r -

    ized

    CME

    p r o g r a m m e , p a t i e n t - m a n a g e m e n t

    p r o b l e m s c a n

    be

    presen t ed

    as

    evolv ing cases ,

    w i th deve lopm en t s a f fec ted by p r io r dec i s ions .

  • 8/17/2019 AMEE Guide No. 4 Effective Continuing Education- The CRISIS Criteria

    11/16

     

    2) The response. The question having been

    asked, some mechanism has to be provided

    where the doctor can respond. In

    a

    printed

    programme, this may be in writing brief

    note as to a diagnosis, an explanation

    or

    a

    management approach. The response may be to

    make one

    or

    more selections from a range of

    options available or

    it

    may be to score various

    choices on a 5-point scale, where 1

    =

    wrong

    or

    certainly do not do,

    2

    = probably wrong or

    probably not do, 3

    =

    uncertain, 4 = probably

    correct or probably do, and 5

    =

    certainly correct

    or certainly do.

    This format was used successfully in the

    ‘IF’

    distance-learning programme and was rated as

    attractive by users (Harden et al. 1979).

    In patient-management problems, the doctor’s

    response may influence the further development

    of the problem. This is more commonly

    encountered in computer-based programmes.

    O u r computer program for

    ‘ M A C P A C ’

    (Mac-

    millan Palliation in Advanced Cancer) allows

    a

    group of doctors to explore issues in managing

    patients. Each computerized ‘patient’ responds

    to treatment or advice: doctors face the con-

    sequences of their actions (and mistakes).

    Standardized patients can also be programmed to

    give similar responses in a more life-like way.

    The self-assessment component of a pro-

    gramme need not be overt, demanding a written

    response or a discussion with colleagues. Instead,

    the programme can be designed so that , as users

    work through it, their view on the topic or

    knowledge of the area is challenged. This tech-

    nique was used in the ‘Doctor’s Diary’ pro-

    gramme, where the reader’s response to

    comments in the diary, such as ‘I wonder what I

    should do next?’or ‘I cannot believe that this is a

    characteristic feature o f . .’, stimulates readers

    into deciding where they stand on the issue or

    forces readers to consider their own knowledge

    of the topic.

    If the learning programme

    is

    being used in a

    group, the required response to the question may

    be a discussion by the group.

    3) Th e feed b a ck . The key part of self-assess-

    ment is the feedback to the learner. In its simplest

    form, this can be

    a

    ‘Yes/No’ or ‘Correct/Incor-

    rect’ response. In almost every instance,

    however, it

    is

    of value to expand the feedback

    beyond this. Feedback should include an expla-

    nation why the correct answer is correct and why

    the in’correct answers are incorrect. In this way,

    any common misconceptions are addressed. The

    doctor should be referred back to the learning

    programme or to additional reading material

    where appropriate. In the Centre for Medical

    Education we have pioneered the use of individ-

    ualized feedback, using

    a

    microcomputer

    (Walker

    e t a / .

    1989). Each doctor participating in

    a number of our continuing-education pro-

    grammes receives individualized feedback in the

    form of a personal letter: the letter reinforces

    correct responses and discusses inappropriate

    responses at length, with references back to the

    learning programme.

    If the feedback is too readily available in a

    printd programme, the reader may consult this

    before making a choice or decision. Conversely,

    if the feedback is too difficult to get at, e.g. in

    some remote page in a book or available only in a

    subsequent instalment

    or

    programme, it may be

    little used. Feedback can be hidden yet immedi-

    ately available on demand through two tech-

    niques: latent-image printing (Rogers et

    a /

    1980)

    or scraimbled text (Cairncross Harden 1983).

    Standards

    Implicit in any self-assessment exercise is the

    notion that there

    is

    a standard against which

    doctors are assessing themselves. That standard

    may be derived from the views ofan expert in the

    field or the consensus view of a panel of experts.

    We have found it very valuable to allow doctors,

    as part of the self-assessment exercise, to

    compare responses with those oftheir peers. This

    can bc

    a

    pre-selected panel of doctors, the

    selection of whom should be identified in the

    programme, or the responses of other doctors

    taking part in the programme. These peer

    responses can be commented upon by the

    authors of the programme and by experts in the

    field.

    Examples

    The management programme, ‘If Only I Had

    the Time ’, invited doctors to make, in each of 18

    months, a set of management decisions. In

    return, they received computer-generated, indi-

  • 8/17/2019 AMEE Guide No. 4 Effective Continuing Education- The CRISIS Criteria

    12/16

     

    .

    M .

    Har en

    .

    .

    Lai aw

    vidualized letters giving comparisons with peer-

    group and expert responses.

    For the ‘Malignant Melanoma’ programme,

    latent-image printing allowed immediate fecd-

    back on a series ofdecis ions abou t skin lesions. In

    the computer ‘ M A C P A C ’ (Macmillan Palliation in

    Advanced Cancer), feedback was not only

    immediate , but also influenced the ‘progress’ of

    ‘patients’ whose alternative futures were built

    into the computer program.

    Tirriin‘p

    The feedback componen t of a self-assessment

    activity may be made available immediately or

    subsequently. Immediate feedback, e.g . through

    latent-image printing or scrambled text, is

    studied by the doctors when they are perhaps

    most ready to receive the message, either having

    jus t finished or being in the process o f worki ng

    through the programme. In contrast, feedback

    provided later can be more sophisticated, more

    individualized and may contain information

    about the responses of other doctors completing

    the programme.

    O f all the features, w e have found self-assess-

    mcnt to be one of the most impo rtant in predic-

    ting the effectiveness of a continuing-education

    programme.

    I t

    can clarify

    or

    even change the

    doctor’s educational objectives and it can pro mpt

    reflective deep processing of information rather

    than surface learning. Sowden Harden (1985)

    have shown that, for instructional text in medi-

    cine, the use of questions as an adjunct aid can

    enhance learning and understanding o f the text.

    Th e inclusion of a self-assessment element in a

    continuing-education programme

    is

    important,

    even if it has only a minor place in the pro-

    gra mme. Alternatively it may be the major basis

    for the programme or focus for the programm e.

    Interesting

    Any continuing-education programme has to

    compete for time in the lives of very busy people,

    whether patients or health-care professionals.

    Uptake of the programme is seldom compul-

    sory. Surrounded by expensively produced tele-

    vision advertisements and progr amme s, faced by

    high-quality print in free magazines and coffee-

    table books , the potential user

    is

    unlikely t o look

    twice a t a stapled collection of dull typescript

    pages shoddily duplicated. Even such

    a

    simplc

    little thing as the title of

    a

    program me, course

    or

    lecture might sway

    a

    doctor’s decision on

    whether to take part. Would the successful

    programme, ‘If Only

    I

    Had the Time ’, have

    been

    of

    less interest to doctors if dully labelled

    ‘Management for General Practitioners: A n

    Introductory Guide’?

    How

    the programmc

    for a

    postgraduate centre is presented, or how a dis-

    tance-learning prog ramme

    is

    packaged, may also

    determine the doctor’s participation. Indeed, the

    packaging may determine whether the doctor

    or

    the doctor’s receptionist opens the envelope

    or

    deems it jun k mail and consigns it to the bin.

    For three main reasons, cont inuing education

    must be interesting to be successful:

    1 ) to gain the attention of the potential user;

    (2)

    to encourage potential users to become

    actual users, and to invest time, effort (and

    possibly mone y); and

    (3)

    to hold attention and sustain the user’s

    motivation to complete the material.

    Educators have debated whether the stick or

    the carrot provides the better motivation. Both

    give little lasting interest and enthusiasm. The

    best reason for studying is the inherent satisfac-

    tion

    of

    finding out new things and developing

    new talents.

    A s

    Kohn

    (1991)

    says, ‘Rewards have

    been described as the “cncmics of explorat ion” ’.

    The first large-scale distance-learning pro-

    gramme produced in the Centre for Medical

    Education went to both hospital doctors and

    general practitioners. Programme completion

    was encouraged by offering a limited-edition

    print of

    a

    McIntosh Patrick watercolour to every

    doctor who returned all their responses for the

    patient-management problems to Dundcc. W e

    have no evidence whether this affected doctors’

    responses but som e later programmes ,

    offering no such rewards, have had equally high

    response rates.

    Personal contact with doctors can help to

    stimulate their interest in a lecture or

    a

    pro-

    gramme. Tutor-initiated telephone calls he

    ‘friendly reminder’ to continue stud y ay be

    of considerable value in encouraging distance

    learners who are not in a ‘learning milieu’

    (Harden

    et

    a / 1980).

    Some subjects are of intrinsic interest

    meetings on a sex-related topic or OIK with

  • 8/17/2019 AMEE Guide No. 4 Effective Continuing Education- The CRISIS Criteria

    13/16

     

    financial implications usually attract

    a

    largc

    audience hereas others may be perccived as

    boring. For each continuing-education pro-

    gramme, there will be an appropriate combin-

    ation of at least six factors to maximize

    attractiveness and interest.

    (1 ) Relevance

    Relevance is

    so

    important that it merits treat-

    ment as

    a C R I S I S

    criterion and has been discussed

    in a previous section. Anything that makes a

    programme more relevant will also make it more

    interesting.

    As

    part of the ‘Malignant Melanoma’

    programme, doctors were sent the number of

    new cases of melanoma reported in their area

    since the programme had been initiated. This

    helped to relate the programme to their own

    practice and was picked out by users as both

    relevant and interesting. Doctors have to appre-

    ciate how they will benefit from attending the

    meeting or studying thc programme.

    2)Presentation

    of

    materials

    How the meeting

    or

    programme is packaged

    will also affect the doctor’s level of interest. For

    example, the ‘CASE’ booklet ‘HIV and AIDS in

    General Practice’ carried

    a

    slip wrapper with a

    question designed to grab attention: ‘What is the

    connection between AIDS, cabbages and

    caterpillars?’ The answer, given on the other side

    of the wrapper, was potential vaccines. The

    intention was that the doctors’ curiosity, once

    aroused, would lead them on to read also the

    inside of the booklet.

    A

    book may not always be the most interesting

    way to put across ideas in words and pictures.

    Audiotapes, videotapes and computer disks have

    all been used successfully. Novelty can attract

    curiosity and interest may stimulate doctors to

    use

    computer-assisted learning programmes. A

    mixed-media approach is often attractive.

    However, by itself, a new medium

    or

    new

    approach is not automatically better. Some ofthe

    dullest programmes in recent years run on

    computers o r are delivered via satellite.

    3 )

    T ex t des kn and lay-our

    With printed material, well designed and laid-

    out pages can help to scduce readers into

    studyiing the material. The design can help them

    to steer a path and find any chosen material. Text

    should be tightly edited and presented in ‘bite-

    sized’ chunks. Generous white space allows

    room lor easy navigation and encourages readers

    to annotate the text where necessary. Spot colour

    can also help by differentiating, for example,

    summ,iries

    or

    crucial guidelines. In trained

    hands, an in-house desktop-publishing system

    can reveal and enhance the interest in any subject

    material. The ‘SHARING’ (Self-Help Resource in

    Gastroenterology) programme, published in

    1988, and the programme for dentists on fissure

    caries provide examples of what can be achieved

    through desktop publishing.

    4) Visuals and

    colour

    The use of illustrations, in the form of over-

    head projection transparencies, slides or video-

    tape ex tracts, can add to the interest of a lecture.

    Similarly, the use of illustrations and colour can

    add to the interest of, and enhance, the printed

    page. Illustrations, which played a large part in

    the ‘Learning

    a t

    Home’ series, published in

    Update ,

    not only added to its interest but also

    may have increased its learning effectiveness

    (Sowdcn Harden

    1985).

    5)

    Cartoons and huq our

    Cartoons and humour have a role, too, in

    arousing the interest of the doctor, whether in a

    lecture or in a printed programme. Learning can

    be fun ut this message

    is

    often not recog-

    nized. Humour, however, is notoriously diffi-

    cult to handle: it may backfire on the user. A

    feature of the ‘Medaymaxims’ desk pad was

    a

    cartoon illustrating the message of the day. This

    was overwhelmingly voted

    a

    great success by

    doctors. who received the programme.

    However, a small minority felt that thc cartoons

    trivialized medicine. When cartoons were

    applied in such areas as cancer or palliative care,

    that disapproving minority felt that, at best, they

    trivialized the subject and, at worst, were in bad

  • 8/17/2019 AMEE Guide No. 4 Effective Continuing Education- The CRISIS Criteria

    14/16

    t as tc . Noncthclcss , used w i t h c a r e a nd n o t

    ovcr-

    d o n e , h u n i o u r c a n b e a p o w e r f u l w e a p o n .

    If

    t he users a r c amused by t he ma te r i a l , t hey

    w i ll no t becom e bo red and m ay be t t e r re ta in

    the

    po in t s made .

    16) Arriile irivolvrwicwt

    Audien ce part ic ipa tion i s well recognized in

    t he en t e r t a inn ie i i t i ndus t ry a s a means o f m a in -

    t a in ing aud ience n i t c re s t. In the same w ay , m an y

    peop le sh ow a su rp r is i ng w i ll ingness t o w ork fo r

    no th ing ( i n t e rms

    of

    cash and educa t i on ) a t

    so lv ing puzzles pr in ted in news papers and n iaga-

    zincs.

    The

    same princip les apply in educa t i on .

    Act ive i i ivo lvenicnt

    is

    essential for effect ive

    learn ing . No one w h o has fa ll cn a s leep in a

    lecture

    or

    a t a n after-d inner speech wo uld

    disagree.

    Active part icipation is

    a

    key con t r i bu to r to

    nia in ta in ing do ctors’ in teres t in computer-assi s-

    t ed lea rning p rog ran in i c s and s imu la t i ons . Tha t

    enhanced in teres t is part icu lar ly ev ident when

    p r o g r a m m e s a r c u se d b y g r o u p s o f d o c to r s .

    Pa t i en t -managemen t p rob l ems i n distancc-

    l e a r n i n g p r o g r a m m e s also, b y i n v o l v i n g t h e

    doctors , seek to mainta in the i r in teres t .

    Speculation and systematic

    S p

    cii la t io i

    All too f requen t ly CME concen t ra t e s on aspects

    of medicine which are es tab l i shed fac ts and

    igno res a reas w here there is con t rove rsy or n o

    s ing l e co r rec t an sw er . I t is i m p o r t a n t

    to

    i nc lude

    areas

    of con t rove rsy and specu l a t i on in

    CME

    prog ram mes . Reasons fo r t hi s i nc lude :

    (1) I t will add to the interest

    of

    t he pro-

    g r a m m e , w h i c h m a y o t h e r w i s e b e b o r in g

    and du l l .

    (2)

    I t makes t he p ro g ra mm e c red ibl e . N eg lec t

    of such issues may result in a programme

    seen as irrelevant t o day-to-day practice,

    wh er e i ssues are se ldo m clcar-cu t and

    w h e r e u n c e rt a in t y

    is

    c o m m o n .

    (3) Confron t i ng such i s sues i n a p r o g r a m m e

    m a y he lp t h e d o c t o r to t a ck l e t hem in

    practice.

    I t is i m p o r t a n t t o d i s t i n gu i s h for t h e d o c t o r

    a spec t s w h ich sho u ld

    be

    ob jec t s

    of

    m a s t e r y , a n d

    w h e r e

    a

    clear-cut coursc of ac t i on is ind ica ted ,

    f r o m a re a s w h i c h a r e

    a focus

    for speculat ion and

    w h e r e t h e r e is n o c l ear cou rsc o f ac t i on . A reas

    w h ere specu l a t i on ma y ex i s t i nc lude :

    (1) t opi c s w he re t he re is mo re t han one

    ‘co r rec t ’ so lu t i on ;

    (2) reccnt advances which

    m a y

    n o t h a v e been

    gcnera l ly adopted or about xvhich thcrc is

    son i c unce r t a in ty ; and

    (3) subjec ts tha t a re soci‘illy sensitive and have

    di fferen t in tcrprc ta t ions ,

    c g

    H I V a n d

    A I D S .

    Such grey areas arc of ten neglec ted as be ing

    too ha rd t o pu t ac ro ss

    to

    t he

    l e a r n e r .

    I t need no t

    be

    so wo v iew s on a subject n iay o ccup y l i t tl e

    n io rc space t han one ove rs imp l i f i ca t i on . Fo r

    example , t he

    ‘CAS E’

    b o o k l e t o n H I V a n d

    AIDS

    al lows the reader

    to

    rate various reactions in a

    se ri es o f case st ud i e s . A po s t c xd w i th t hose

    ra t ings marked

    is

    then processed

    to

    p r o v i d e

    a

    ‘pe rsonal ’ com pu te r i zed con im en ta ry .

    Som et im es a cont rovers ia l issue is presented as

    an e s t abl ished fac t. T h i s sho u ld b e avo ided . T h e

    l earner wi l l benefi t by d is t inguish ing between

    the genu ine ly au tho r i t a t i ve and

    the

    s t rong ly

    expressed i nd iv idua l v i ew .

    The

    ‘ IF’

    prog ran in i e demo ns t ra t e s t he de li bcr -

    ate use of specu l a t ion (Roge rs r t a/ 980). F o r a

    series of pa t i en t -managemen t p rob l ems ,

    there

    w ere , i n

    some

    instances, no abso lu t e ly co r rec t

    answ ers . T he doc to r ra ted poss ib l e cou rses

    of

    act ion 11a

    1-5

    scale, 1 being reject ion, 3 m e a n i n g

    unce r t a in and 5 f o r a g r e e m e n t . S o m e t i m e s , 3 w a s

    t h c m o s t a p p r o p r i a te a n s w e r . F o r e x a m p l e , t h e r e

    w a s s o m e a g re e m e n t on dru g trea tmen t a f t e r a

    myocard i a l i n fa rc t ion : admiss ion to hospi ta l

    of

    t he pa t i en t desc r ibed w as m or e con t rove rs i al and

    mer i t ed a

    3.

    The d ia ry app roach , adop t ed in ‘ D o c t o r ’ s

    ’ D i a ry ’ a n d ‘ If O n l y I H a d t h e T i m e ’ . a lso

    a l l ow ed areas of unce r t a in ty and con t rove rs y to

    be t ack l ed , some t imes t h rough t he v i ew s of

    different memb ers

    of

    the practice team .

    Systematic

    M u c h ofCME is h a p h a z a r d . A doc to r can read

    med ica l j ou r na l s and a t t end a ll m ee t i ngs i n t he

    loca l pos tg radua t e cen t re fo r a y e a r b u t n o t b e

    sure a t t h e c n d

    of

    t ha t t imc w ha t has been

    cove red .

  • 8/17/2019 AMEE Guide No. 4 Effective Continuing Education- The CRISIS Criteria

    15/16

    EJective continuing education

    42

    1

    Although some learning proceeds happily on

    an ad hoc, opportunistic basis, this is not a

    satisfactory basis if doctors are to keep up to date

    in all aspects of practice.

    To be systematic, a continuing-education pro-

    gramme should let the consumers know how and

    why aspects ofthc subject will be covered over a

    planned period. The benchmark for systematic

    coverage is that a course provides all that the

    learners need to know about a particular topic. I t

    need not include all there is to know or even all

    that it is nice to know. We should be looking

    towards a curriculum for continuing medical

    education: a curriculum planned with the same or

    greater rigour than the current undergraduate

    curriculum.

    Several of the Centre for Medical Education’s

    programmes offered Systematic coverage of one

    area of medicine:

    Pro‘qramme Coverage

    ‘Joint Studies i n Rheurnatology’ One area of medicine

    heumatology

    ‘MACPAC’ O n e area of medicine

    -palliative care

    ‘If Only

    I

    Had the Time ’ One aspect

    of

    medical practice

    management

    ‘CASE’ series Current important

    trends in medical

    practice

    Knowledge that doctors can thoroughly

    update themselves in one area of medical practice

    may increase motivation, by encouraging

    completion ofthe programme

    or

    attendance at all

    lectures in a series.

    The future

    C R I S I S

    is of considerable value as a practical tool.

    In this booklet, we have described it in somc

    detail, illustrated with examples from

    a

    wide

    range of CME materials produced in the Centre

    for Medical Education at the University of

    Dundee.

    If we examine the cutting edge

    of

    that tool

    closely, it may look ragged. Any taxonomy is

    artificial and interferes with reality. For example,

    if a subject is re levant to

    a

    doctor’s day-to-day

    work it is likely also to be

    interesting.

    Thus CRISIS

    shows a fuzzy junction between two criteria.

    Real life is always complex,

    CRISIS

    is

    a

    simplifi-

    cation .- but if it does identify the characteristics

    of successful CME, i t does work and deserves to

    be used.

    Acknowledgements

    We are grateful to all who have contributed to the

    development of CME programmes in the Centre

    for M’edical Education at the University

    of

    Dundee. Our thanks go also to those who have

    supplied financial backing for our work in this

    area. We gratefully acknowledge the feedback

    from practitioners who have used our pro-

    grammes. These three groups allowed our

    C R I S I S

    to develop. We also wish

    to

    acknowledge Neil

    Stamper’s assistance with the preparation of this

    publication.

    References

    Abdel-Fiattah A.M.A. , Harden R.M. Laidlaw J.M.

    (1991) A new approach to vocational training.

    Medi’cal Education 25 , 166 (abst).

    Adam P.K., Dunn W.R. &H arden R.M. (1986)

    CASE:

    a distance-learning programme for general prac-

    titioners hat should be the role of general

    practitioners in its development?

    Medical Education

    20, 79 (abst).

    Brookfield S.D. (1986) Understandin2 and Facilitatin‘q

    Adult Learning.

    Open University Press, Milton

    Keynes.

    Cairncross R.G.

    81

    Harden R. M. (1983) Preparation of

    scrambled text for use in self-assessment exercises.

    Medical Education

    17

    277-9.

    Davis M.H., Harden R.M. , Laidlaw J. M. , Pitts

    N.B.,

    Paterson R.C., Watts A. 81 Saunders W.P. (1992)

    Continuing education for general dental prac-

    titioners using

    a

    printed distance learning pro-

    gramme.

    Medical Education

    26, 37S83.

    Dunn W.R. Hamilton D.D . (1985) Competence-

    b a d ducation and distance learning: a tandem for

    prokssional continuing education?

    Studies in Higher

    Education

    10 277-87.

    Dunn W.R., Hamilton D.D. Harden H.M. (1985)

    Techniques of identifying competencies needed of

    doctors. Medical Teacher

    7 ,

    15-25.

    Harden R .M. (1982) Motivation in continuing cdu-

    cation. Delivered

    to

    AMEE Annual Conference,

    Cambridge, UK. Proceedings not published.

    Abstract in conference programme.

    Harden R.M. (1983) Preparation and presentation of

    paticnt-management problems (PMPs). ASME

    Medical Education Booklet No. 17.

    Medical Edu-

    catiort

    17

    25676.

    Harden R.M. (1988) What is distance learning?

    Medical Teacher

    10 139-45.

  • 8/17/2019 AMEE Guide No. 4 Effective Continuing Education- The CRISIS Criteria

    16/16

     

    .

    . ar en

    .

    .

    a aw

    Harden R. M., Dunn W . R . , Murray T.S. RogersJ .

    Stoane C. (1979) Doctors accept

    a

    challenge: self-

    assessment exercises in continuing medical edu-

    cation.

    Bri t i sh Medical]ourmd

    2 652-3.

    Harden 1t.M. Sowden S . (1983) A new approach to

    thc design of instructional text.

    j o u r n a l o f A u d i o v i -

    sual Media iri Medicitre

    6

    124-9.

    Kohn A. (1991) Group grade grubbing versus co-

    operative learning.

    E d u c a t i o d L e a d e r s h i p

    48 5),

    83-7.

    Laxdal 0 . (1982) Needs assessment in continuing

    medical education: a practical guide. Jourrral

    of

    Medical Education

    57

    827-34.

    Harden K.M ., Stoane

    C.,

    Dunn W.K. Murray T.S.

    (1980) Learning at

    a

    distance: evaluation a t a

    distance.

    In:

    Aspects

    o f E d t r c a t i o d

    Technoloxy X I V :

    Educational Technoloyp o f

    t he

    Y e a r 2000 (ed. by It.

    Winterburn I Evans) , pp. 237-43. Kogan Page,

    London.

    Mulholland H. (1990) Continuing medical education

    s there a crisis? Postxraduare Educ atio nfor Gerieral

    Practirr

    1

    hS72.

    New Leeuwenhorst Group (1986) Contirurint, Mrdical

    Education.

    Booklet, available from Group Chair-

    man: Dr Cor Sprecuwenberg, Weegbree 2, NI-

    3434 ER Nic uwegein , Netherlands.

    Newton

    L.D.

    81

    Newton

    D.P.

    (1991) Ho w relevant arc

    primary science schemes of work?

    Educational and

    T ra i n i ng Techtrulogy Inrerwational

    28

    43-54.

    Pitts N. B., Davis M. H. Harden R.M . (1992)

    General dental practitioners’ perceptions of their

    needs for continuing educdt~onn thc management

    of fissure caries. British

    DerrtalJournal

    (in press).

    Premi J. N. (1974) Continuin g medical education in

    family medicine:

    a

    report o feig ht years’ experiencc.

    Cana dian M edical Arsociatiotr]ourwal

    111

    1232-3.

    Rogers

    J . ,

    Harden R .M. , Murray

    T.S.

    Dunn

    W.11.

    (1980) ‘Instant feedback’: patient management

    problems for general practltioners using latent

    image printing.

    jourrral

    O

    A udi ov i sua l Med i a irr

    Medicine 3,

    72-5.

    Sheets K.J. Henry

    R . C .

    (1988) Evaluation

    of a

    faculty development program for family physi-

    cians.

    Medical Teacher

    10 7 5 8 3 .

    Sowden

    S .

    &Harden R.M. (1985)Th e effect ofadjunct

    aids on learning from printed text. Medical Teacher

    7 63-8.

    Strachan L.A ., Harden K. M., Laidlaw J. M. , McKel11-

    can J. Sheare rJ. (1990)SHARING;:

    a

    new approach

    to general practitioner and patient education.

    Medical Educatioti 24 18- (abst).

    Swinfen A. (1987) Management in general practice.

    Medical

    Educotiotr 21 169 (abst).

    Thomas M. (1990) T h e Developrnent arid Irnprovernenf

    f

    the

    Primary Hralth C a r e

    T e a m . Centre for Medical

    Education, Dundee.

    Walker M.A ., Shearer J.L. Carter N. W. (1989)

    A

    fourth-generation software solution to compute r-

    ize the op eration and evaluation ofd istance learning

    schemes which eliminates the need for subsequent

    programming. Medical Education 23 308 (abst).