american rooftop gardens* *. what is a rooftop garden? rooftop garden: any outdoor, elevated garden,...
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AMERICAN ROOFTOP GARDENSAMERICAN ROOFTOP GARDENS
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WHAT IS A ROOFTOP GARDEN?
ROOFTOP GARDEN: Any outdoor, elevated garden, generally found in urban areas; can be public, semi-public or private.
URBAN GARDEN: Any garden found in an inner city area, may include rooftops, terraces, balconies, community gardens, public/private parks, and backyards
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Many rooftop gardens are:
found in urban areas situated in northeastern cities enjoyed by wealthy or others with disposable income
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ACCESSIBILITY
PUBLIC: completely open to public. i.e. Lotus Garden SEMI-PUBLIC: found on rooftops of corporate,
government, or other buildings. Not generally open to public; access limited, related to certain activities, jobs, parties. For instance: NYC Parks Garden, Beth Israel Healing Garden
PRIVATE: restricted use; residential or related to membership; examples include home gardens, YMCA-Brooklyn garden, etc.
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TYPES of “ROOFTOP” GARDENS
• PENTHOUSE• TOWNHOUSE• TERRACE• BALCONY• GREENROOF
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TYPES of “ROOFTOP” GARDENS
PENTHOUSES
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TYPES of “ROOFTOP” GARDENS
TOWNHOUSES
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TYPES of “ROOFTOP” GARDENS
TERRACES and BALCONIES
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TYPES of “ROOFTOP” GARDENS
GREENROOFS
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PRACTICAL CONSIDERATIONS
WEIGHT DRAINAGE ZONE REPAIR REPLACEMENT ACCESS
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MAINTENANCE CONSIDERATIONS
PLANT STRESS ROOT PRUNING NUTRIENT
DEFICIENCY PESTS AND
DISEASE PLANT SINKING
AND HEAVING
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DESIGN CONSIDERATIONS
“BACKDROP EFFECT” rudin
CONSTANT SHOW
PERMANENCE
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COST TO CLIENT
INSTALLATION ACCOUNTS $10,000 and up up upCan include containers, flooring, soil, stone,
lumber, plants, lighting, irrigation, water features, labor, delivery ($60), trash pick-up ($60+$8/bag) and more
Materials: 60%-80% over wholesale priceLabor: $65-$100+/hour
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COST TO CLIENT
MAINTENANCE
ACCOUNTS: $1,000-$300,000/year Materials: 60%-80% over
wholesale price Labor: $65-$100+ per
hour; billed by quarter hour
Costs include chemicals, plants, soil, labor
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LABOR ISSUES
Contracts generally begin with a seasonal proposal prepared by maintenance person
Laborer is extremely important for customer relations because he/she may be the only contact the client has with the company.
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CUSTOMER RELATIONS
DEMANDING CLIENTS Must balance meeting
customer’s desires with the forces of nature. (i.e. can’t have roses in early March in the North.)
It can be hard to explain that certain plants are not available to purchase at certain times of the year!
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CUSTOMER RELATIONS
ACCESS to BUILDING Apartment buildings: Usually 9am-4pm, sometimes
as early as 3:30; strictly enforced…building staff will come and escort you out of building!
Private homes: Coordinate with housekeepers; staff does not necessarily work everyday, or for full 8 hours at a time
Accessibility can directly affect your paycheck because of unexpected scheduling problems and generally not getting a 40 hour week!!
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CUSTOMER RELATIONS
Dealing with staff Can be very particular because they are
responsible for running household; must answer to homeowner
Staff schedules decide your schedule Paperwork-
Critical to profit/loss to keep detailed records of billable hours vs ”down-time” (i.e. travel, lunch, unexpected problems)
Insurance!!!! “That rug you’re tracking dirt on cost $100,000!”
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COMPANY STRUCTURE
Typical Departments: DESIGN-responsible for
designing planting schemes/hardscaping & selecting plants
INSTALL/BUILD-constructs the designs
MAINTENANCE-cares for and maintains the design;plant selection; customer relations!
LIGHTING-can be contracted or in-house
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COMPANY STRUCTURE
Typical Departments:IRRIGATION-contracted or in-houseACCOUNTING-very important in this
business to carefully track overhead, especially regarding labor
LEGAL-Clients can and do sue!SPECIAL CONTRACTORS- i.e. water
features, artists, stonework
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LONG TERM ISSUES
Plant growth Pruning (root and
shoot) Plant replacement Soil replacement (over
time) Deterioration of
containers, tiles Damage to building
infrastructure (again, drainage, drainage, drainage.)
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ROOFTOP GARDENS
QUESTIONS??