america’s obesity epidemic during the past 20 years there has been a dramatic increase in obesity...
TRANSCRIPT
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America’s Obesity Epidemic• During the past 20 years there has been a
dramatic increase in obesity in the USA
• Average weight from 1960 to 2002
– Men rose from 166 to 191 lbs
– Woman rose from 140 to 164 lbs
• Average BMI (body mass index) has increased from 25 to 28
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No Data <10% 10%–14%
Obesity Trends Among U.S. Adults1985
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Obesity Trends Among U.S. Adults1986
No Data <10% 10%–14%
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Obesity Trends Among U.S. Adults1987
No Data <10% 10%–14%
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Obesity Trends Among U.S. Adults1988
No Data <10% 10%–14%
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Obesity Trends Among U.S. Adults1989
No Data <10% 10%–14%
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Obesity Trends Among U.S. Adults1990
No Data <10% 10%–14%
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Obesity Trends Among U.S. Adults1991
No Data <10% 10%–14% 15%–19%
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Obesity Trends Among U.S. Adults1992
No Data <10% 10%–14% 15%–19%
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Obesity Trends Among U.S. Adults1993
No Data <10% 10%–14% 15%–19%
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Obesity Trends Among U.S. Adults1994
No Data <10% 10%–14% 15%–19%
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Obesity Trends Among U.S. Adults1995
No Data <10% 10%–14% 15%–19%
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Obesity Trends Among U.S. Adults1996
No Data <10% 10%–14% 15%–19%
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Obesity Trends Among U.S. Adults1997
No Data <10% 10%–14% 15%–19% ≥20
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Obesity Trends Among U.S. Adults1998
No Data <10% 10%–14% 15%–19% ≥20
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Obesity Trends Among U.S. Adults1999
No Data <10% 10%–14% 15%–19% ≥20
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Obesity Trends Among U.S. Adults2000
No Data <10% 10%–14% 15%–19% ≥20
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Obesity Trends Among U.S. Adults2001
No Data <10% 10%–14% 15%–19% 20%–24% ≥25%
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America’s Obesity Epidemic
• Over 60% of Americans (60 million) are overweight
– 30% are obese
• 16% or 9 million kids are overweight
• Obesity is responsible for more than 300,000 deaths a year
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America’s Obesity Epidemic
• The increases in overweight and obesity cut across all ages, racial and ethnic groups, and both genders
• The prevalence of overweight and obesity increases until about age 60
• By 2009, almost 70% of the population will be overweight or obese
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High Cost of Being Overweight• The economic cost of obesity in the United
States was about $117 billion in 2000
• Medical costs up to 36% higher than those of a normal weight
• Annual medical spending is 14% higher
– 37% higher with obesity
• Weight loss can reduce lifetime medical costs from $2,200 - $5,300 per person
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High Cost of Being Overweight
• Overweight and obesity impact the workplace
– 39 million workdays lost
– 62 million physician office visits
– 239 restricted activity days
– 89 million bed related days
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High Cost of Being Overweight• Overweight and obesity are tied to major
diseases and other health problems– Heart disease
– Certain types of cancer
– Type 2 diabetes
– Stroke
– Arthritis
– Breathing problems
– Depression
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Causes of Overweight & Obesity• Genetics, environment and consumption
• A changing environment has broadened food options and eating habits
• Portion size has also increased
• Compare portion sizes today to sizes 20 years ago
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140 calories 3-inch diameter
Calorie Difference: 210 calories
350 calories 6-inch diameter
Bagel 20 Years Ago Today
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Calorie Difference: 257 calories
590 calories
Cheeseburger
20 Years Ago Today
333 calories
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Calorie Difference: 525 calories
1,025 calories 2 cups of pasta with sauce and 3 large meatballs
20 Years Ago Today
500 calories1 cup spaghetti with sauce and 3 small meatballs
Spaghetti and Meatballs
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610 Calories6.9 ounces
Calorie Difference: 400 Calories
French Fries 20 Years Ago Today
210 Calories
2.4 ounces
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Calorie Difference: 165 Calories
250 Calories 20 ounces
85 Calories 6.5 ounces
Soda20 Years Ago Today
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Calorie Difference: 500 calories
820 calories 320 calories
Turkey Sandwich
20 Years Ago Today
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Coffee 20 Years Ago
Coffee(with whole milk and sugar)
Today
Mocha Coffee(with steamed whole milk and
mocha syrup)
45 calories 8 ounces
350 calories16 ounces
Calorie Difference: 305 calories
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Pepperoni Pizza
20 Years Ago Today
500 calories 850 calories
Calorie Difference: 350 calories
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Chicken Caesar Salad
20 Years Ago Today
390 calories 1 ½ cups
790 calories
3 ½ cups
Calorie Difference: 400 calories
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Causes of Overweight & Obesity• Americans live sedentary lives
– 40% of adults do not participate in any leisure time physical activity
– Less than 1/3 of adults engage in the recommended amounts of physical activity
– 43% of adolescents watch more than 2 hours of television each day
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Causes of Overweight & Obesity
• Overweight and obesity result from an imbalance
of calorie consumption and physical activity
• Body weight is the result of a combination of
genetic, metabolic, behavioral, environmental,
cultural, and socioeconomic influences
• Behavioral and environmental factors are large
contributors and provide the greatest opportunity
for actions and intervention
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How Do Genes Affect Obesity?
• Science shows that genetics does play a role in obesity
• However in most cases, genes and behavior are both needed for a person to be overweight
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"Despite obesity having strong genetic
determinants, the genetic composition of the
population does not change rapidly.
Therefore, the large increase in obesity must
reflect major changes in non-genetic factors."
Pediatrics. 1998; Supplement: 571
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Weight Loss Market• In 2002, Americans spent nearly $100 billion on
diet related products and services
– Expected to double by 2007
• Four out of five American women say they're dissatisfied with the way they look
• On any given day in the USA…
– Almost half of women are on a diet
– And one in four men
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Body Balance Launch Paks• Launch 2-Pak
• Launch 4-Pak
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• 2 Body Balance Program Paks
• Plus, Over $50 Free Added Value– 2 Promo Paks
– Tape Measure– Tablet Box– Shaker– Powder Container
– 100 Mini Flyers
– 25 Retail Brochures
– 5 Lighten Up Buttons
– Launch DVD
– 1 Raffle Ticket
– $300.00 US $312.00 CN
Body Balance 2-Pak
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• 4 Body Balance Program Paks
• Plus, Over $150 Free Added Value – 4 Crave Control
– 4 Promo Paks– Tape Measure– Tablet Box– Shaker– Powder Container
– 100 Mini Flyers
– 25 Retail Brochures
– 5 Lighten Up Buttons
– Launch DVD / 4 Raffle Tickets
– $600.00 US $624.00 CN
Body Balance 4-Pak
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Lighten Up Sweepstakes• Sweepstakes Goal
– Maintain heightened awareness of Body Balance during first 100 days after launch
– Enhance product trial, success and re-purchase
– Retailing introduction tool
– Rapidly gain testimonials
• Customer Wins…You Win!
– Grand Prize is double edge sword
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Prizes• Grand Prize - $2,5000 New Wardrobe
(Customer & Consultant Win)
– National Winner
– Regional Winner (region with most entries)
• Three Category Winners - $1,000 Shopping Spree
– Biggest % weight loss
– Biggest loss in inches
– Biggest loss as a couple
• 250 Other Prizes
– Warm up suits, golf putters, tote bags, wallets and promo paks
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How To Participate• Use brochure and contest to promote Body
Balance Program
• Give Sweepstakes brochure to everyone starting the Body Balance Program
• Lose weight on the Body Balance Program
• Submit official entry form in retail brochure, before and after pictures and results no later than July 15, 2006
• Winners drawn on August 2006 kick-off call
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